Vivek Singh Email & Phone Number

New Delhi, Dl, In

New Delhi, Delhi, India

Tea Valley is a brand under the umbrella of DJ & Son (Pan Bahar Group)Leading a high-performing team of 169+ including 4 RSMs, 14 ASMs, 39 Sales Officers and 120+ off-role employees (third-party)Creating a business and channel strategy to build and expand brands across various channels and regions.Developing a Go-To-Market strategy to strengthen the Sales and Distribution network and expand distribution coverage. Created an exclusive network to promote opportunity and NPD brands.Creating strategies, systems, processes, and control mechanisms that promote long-term business excellence

Delhi, India

Leading a high-performing team of over 250 employees, which included 7 RSMs, 1 Trade Marketing Manager, 16 ASMs, 50 Sales Officers, and 150+ off-role employees (third-party).Successfully launched Packed Sugar, Dalmia Utsav Honey and Dalmia Utsav edible oil in 40k+ outlets in North & East ZoneIntroduced new products in the Edible Oils category covering 100% districts across Jan-Mar’22 and supported in GTM processEstablished NPD footprint in 3k+ major standalone outletsExplored new avenues and created a Go-To-Market (GTM) plan for upcoming multiple categories.Strategically developed & stabilized sales infrastructure & networks from scratch across North & East India for Dalmia Bharat Sugar products in a phased manner and managed to take the revenue to INR 90 Cr. in a short period

New Delhi Area, India

Managed the entire North and led a team of over 480 people, including Managers, Area Sales Managers, and Regional Development Managers. Achieved a 12% YoY growth in the Consumer Daily Care business, becoming the fastest-growing region in the country. Also increased revenue by reducing manpower costs by 4.3% and improving overall efficiency.Created and launched customized, result-oriented, and channel-specific loyalty programs based on post-market research, resulting in the following enrollments: - Sanjeevani - 4700+ wholesalers - H-Ratna - 6000+ standalone retailers - H-Parivaar - 18,000+ grocer outlets - Project PEAK - Joint business plan with 928 stockistsDesigned a SAS-like reporting tool for senior and mid-management to provide daily sales dashboards and analysis. This tool increased efficiency, explored potential business growth, and effectively controlled costs.Developed LEAP, a sales automation tool that captures orders and manages plan adherence and inventory.

Bengaluru Area, India

Lead sales automation projects to evaluate market and resource efficiency and bring a positive impact on the coverage and effectiveness.Planned and executed the new GTM distribution model in the FMCG consumer division.Initiated and managed retail programs for various retail environment.

Bengaluru Area, India

Sales automation

Nagpur Area, India

Managed the consumer sales urban as well as rural market in ROM & Chattisgarh.Handled a team of 7 sales offices in these regions and contributed to the retail expansion strategy.

Nagpur Area, India

Career Progression: Area Sales Officer - Nagpur Senior Sales Officer – PuneSales Officer - Gwalior Gained extensive experience working in different regional markets and managing sales in rural areas of ROM and Chattisgarh. As a part of rural expansion, I had successfully enrolled 187 sub-stockists, 8 Super stockists, and 17 new stores. Successfully executed the LPU placement in these regions.Administering area of 5 super stockiest, 132 sub stockiest and 112 satellite town; handling 1.2 Crore per month turn over territory area.Managed channel sales distribution of 12 distributors, 6 salesman worth Rs. 24 lakhs per month.Successfully bagged the following:Merit Prize for the performance in 2004/ 05/ 10 in the Western zone.WWW Award for the performance in 2006/ 07 in the Western zone.Heroes Award for the performance in 2009 in the Western zone.Award for achieving highest sales in Crocin Pain Relief in MP (Team Prize).Ways We Work (WWW) Award for Iodex Massage Activity.Holds the credit of launching categories like Foodles/ Biscuits in mh2, chg trade area. Successfully implemented Project CAVAS in the Market (Go to Model) and organised Eskimo Activation for Chocolate Horlicks and newly launched flavours of Horlicks at Abhey Prashal (Indore).Acted as a recipient of Ways We Work (WWW) Award for Eskimo Activation; instrumental in increasing retail business.Lucratively implementing VASCO Plan (Rural Van Working Project).Successfully organized Iodex Masaz Activity at Maihar Temple at Maihar (Satna).Conducted training sessions for salesman titled WWC (Winning with Customer) and USR titled JAWS (Just Another Way to Sell).Conferences Attended:Ways We Work in Malasia-2011, Dubai-2010, South Africa-2009, Hong Kong-2008, Bangkok-2007, Singapore-2006, Dubai-2005.

Bhopal Area, India

Primarily responsibilityPresenting our products and services to potential clients.Identifying specific consumer characteristics, recommending ways to promote and sell our products, being the main point of contact for existing and potential customers within my assigned territory.Identifying local business opportunities and challenges, and reporting on regional sales results on a weekly, monthly, quarterly, and annual basis.",

Executive Mba, Strategic Management

Master Of Business Administration - Mba, Marketing

Master'S Degree, Business/Commerce, General

Bachelor Of Commerce - Bcom

Junior High/Intermediate/Middle School Education And Teaching