Conceived, led and developed software applications to fuel the next generation of Nielsen products● Worked with retail clients and identified several untapped opportunities for growth. Developed, designed and deployed 12 web and mobile solutions to address various client needs, resulting in combined expected revenue of $2.7M and productivity gains of nearly $500k by the end of 2015.● Experimented with new technologies to replace and update legacy Nielsen services, with an emphasis on mobile development (for iOS and mobile­ web), process automation (with natural­ language processing) and data­ delivery (through the creation of a centralized API marketplace)● Contributed 23 invention disclosures related to media monitoring, retail measurement, consumer behavior tracking and data analysis automation

Rotational leadership program designed for high­ potential employees with a focus on technology and management experience.● Successfully led the development of a Nielsen retail measurement software release necessary toretain 18 clients (with a cumulative revenue of over $30M)● Redesigned a Nielsen Entertainment application from the ground up, and led its developmentand launch (resulting in an increase in signed clients from 2 to over 20)● Sat on­site at Facebook and collaborated with their measurement team to construct themethodology for Nielsen’s Digital Ad Ratings, allowing advertisers to accurately identify viewership demographics for online ads