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~20 years of Ecommerce, Direct to Consumer, and Digital Marketing experience in achieving high revenue growth, managing multi-million ($100M+) P&Ls, building high caliber teams, leading digital transformation, and establishing new businesses. Led Ecommerce businesses across Retail, Consumer Goods, Digitally Native, and Marketplaces directly leading functions including Marketing, Brand, PR, Creative, Ecommerce, Technology, Product, Operations, and Analytics.I started my Ecommerce career developing technology solutions for several Fortune 500 companies, and have held leadership roles across Digital Marketing, Brand Management, Product Management, Strategy, Merchandising, Technology, Ecommerce, Analytics, and Operations.Experience spans across 50+ categories and have led Ecommerce DTC growth across high profile brands including -* Retail - Barnes & Noble* CPG - Marmot, Graco, Calphalon, Coleman, Crock-Pot, Foodsaver, Rawlings, and several others* Digitally native startup - UrbanStems* Ecommerce Marketplace - TeePublicExperience spans - - Executive Leadership (CEO and CRO roles)- General Management- P&L Management- Brand Management- Strategy & Analytics- Digital Marketing- Merchandising- Ecommerce- Product Management- Business Planning and Transformation- Digital Technology
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Group CeoArticore GroupNew York, Ny, Us -
Chief Executive Officer (Ceo)Teepublic Jun 2022 - PresentNew York, Ny, UsTeePublic is one of world's largest marketplaces for independent artists and content creators to turn their passion into profits. TeePublic is on the mission to build the world's most extensive marketplace for wearable art to enable self expression and foster connections. TeePublic was founded in 2013 and was acquired by Articore Group (ATG.AX) in 2018. TeePublic has millions of SKUs and unique designs and hundreds of thousands of independent artists on its platform.As CEO, leading business strategy and execution, P&L management, and ~125 full time team members across USA and Romania. Delivered 32% increase in contribution margin dollars and 7x increase in cash flow while delivering positive revenue growth in a challenging macro economic and consumer demand environment. I am also part of the Group Leadership where I lead group level initiatives including Artificial Intelligence (AI) Center of Excellence and collaborate on initiatives like expansion into new geographies and categories, M&A, and organic growth. -
Chief Revenue Officer (Cro)Urbanstems Nov 2018 - Jun 2022Washington, District Of Columbia, UsAs Chief Revenue Officer (CRO) at UrbanStems, I lead Marketing, Ecommerce, Merchandising, B2B Sales, Technology, and Analytics functions. Responsible for driving sales, margin, and growth goals for the company. - P&L responsibility for the business including ownership of Brand, Growth Marketing, Merchandising, B2B Sales, Technology, Digital Product Management, and Analytics- Lead Brand Management including Branding, Partnerships, PR, and Creative- Marketing responsibility across the Full Funnel including Brand Marketing, Performance Marketing, and CRM & Loyalty - Lead Buying and Merchandising including assortment planning, product design and development, sourcing 3rd party products both branded and white label, and vendor management- Lead Ecommerce Merchandising & Planning function- Oversee all Ecommerce Technology and lead the Digital Technology and Product teamsKey Achievements include -- Achieved 365% revenue growth in 2.5 years; helped company valuation to $100m+- Scaled the revenue organization from 10 professionals to 40 in less than 2 years- Acquired SendRibbon.com and integrated into UrbanStems to launch new B2B business;scaled to >$1m in less than 1 year- Re-launched Brand strategy and vision leading to highest increase in brand share across allcompetitors, growth in social followers by 5x, and new partnerships with well-known brands- Transformed technology stack leading to >20% increase in conversion rate- Concepted and launched Dried Bouquets - first across the industry with multi million revenue numbers in the launch year- Optimized core performance channels across search, social, and affiliates and launched newawareness channels like Podcasts and TV leading to 10% reduction in CAC- Established Ecommerce, Planning, Merchandising, B2B, and Customer Experience functionsthat didn’t exist in the company before and proved critical in scaling the company -
Director, Ecommerce DtcNewell Brands Jul 2015 - Oct 2018Atlanta, Ga, Us- Lead Ecommerce Direct to Consumer P&L; create and execute strategic business plans to achieve sales, margin, and growth goals for Ecommerce- Drive all aspects of strategy, merchandising, digital marketing, customer experience, and business operations across 20+ Ecommerce sites for brands including Marmot, Graco, Coleman, Calphalon, Foodsaver, Crock-Pot, Dymo and others- Lead global team of 30 Ecommerce professionals with direct reporting- Gain executive alignment on vision & strategy as well as execution and operational performance; reporting directly into the Ecommerce Division CEO- Partner with cross functional teams across marketing, technology, supply chain, finance, analytics, customer service to run the business- Manage multi-million budget across digital marketing paid budget and 3rd party vendors- Lead 3P Marketplace business on Ebay, Rakuten, and other sites- Led post-merger integration and digital transformation of Newell and Jarden DTC businesses across 20+ sites and more than 50 product categories achieving 2 years of consistent high growth- Collaborated with Digital Technology group to build and execute plans for new Ecommerce technology stack -
Director, EcommerceBarnes & Noble Aug 2013 - Jul 2015New York, Us- Led multiple functions and businesses during a period of business transformation at B&N: Textbooks Merchandising & Buying, Mobile Strategy & Execution, 3P Seller Marketplace P&L, Strategic Pricing, and Strategy & Operations for Ecommerce business- Full P&L ownership of Marketplace and Textbook business at BN.com- Led all Marketplace Seller operations and strategy with 30k+ third party sellers selling via BN.com; also led B&N selling merchandise on external 3P marketplaces like Ebay- Lead all Mobile Commerce initiatives for Barnes & Noble including complete responsibility of mobile site and apps across all functions - strategy, product management, marketing, creative- Responsible for Business Analytics to help drive actionable insights for the business including complete ownership of Web Analytics, AB Testing, Marketing Attribution, Customer Analytics, and Sales Planning platforms- Lead Order Fulfillment strategies for e-commerce business including business management of all order management - Manage strategic vendor and business partner relationships - Lead Marketing Operations including creating and implementing strategies for improving ROI on marketing campaigns, partner selection, and platform optimization- Drive key initiatives for Barnes & Noble e-commerce and m-commerce business spanning Pricing, Digital Marketing, Paid Search, Affiliates, SEO, Display Advertising, Supply Chain, Logistics, Order Fulfillment, Analytics & Attribution, and Product Management -
Manager, EcommerceBarnes & Noble Jan 2011 - Aug 2013New York, Us- Led Textbook business at BN.com including business strategy, merchandising, marketing, and operations- Grew Textbook Rental business 10x within 2 years and established it as highest margin category at B&N- Launched Used Books business on BN.com- Drove strategic digital marketing initiatives to achieve higher efficiency and incremental revenue- Led all Mobile commerce initiatives. Re-launched mobile site and iPhone App.- Managed Dynamic Pricing to improve margin rate and increase revenues
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Product Manager, EcommerceUps Jun 2010 - Jan 2011Atlanta, Ga, UsFull revenue responsibility and product ownership of freight shipping on UPS.com. Responsibilities included identifying new revenue opportunities, creating strategic product and marketing plans, understanding competitive landscape, analyzing customer needs, collaborating with Technology teams to implement product vision, and aligning product strategies with organization priorities -
Software Engineer/ Ba/ Product ManagerInfosys Jun 2003 - Jun 2008Bangalore, Karnataka, InLed high impact initiatives for managing Ecommerce product portfolio for Fortune 100 clients. Designed, developed, and managed Ecommerce technology products with >150M revenues. Responsibilities included - product management, product planning, business analysis, process improvements, software development.
Vivek Kumar Skills
Vivek Kumar Education Details
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University Of North Carolina At Chapel HillMaster Of Business Administration - Mba -
Punjab Engineering CollegeElectrical Engineering
Frequently Asked Questions about Vivek Kumar
What company does Vivek Kumar work for?
Vivek Kumar works for Articore Group
What is Vivek Kumar's role at the current company?
Vivek Kumar's current role is Group CEO.
What is Vivek Kumar's email address?
Vivek Kumar's email address is vi****@****ems.com
What is Vivek Kumar's direct phone number?
Vivek Kumar's direct phone number is +191936*****
What schools did Vivek Kumar attend?
Vivek Kumar attended University Of North Carolina At Chapel Hill, Punjab Engineering College.
What are some of Vivek Kumar's interests?
Vivek Kumar has interest in Education.
What skills is Vivek Kumar known for?
Vivek Kumar has skills like Strategy, E Commerce, Analytics, Cross Functional Team Leadership, Product Management, Business Strategy, Management, Business Analysis, Product Development, Competitive Analysis, Business Intelligence, Project Management.
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