Vivek Kumar, F.Iod Email & Phone Number

Singapore

Singapore, Singapore, Sg

Singapore, Singapore, Sg

Singapore, Singapore, Sg

Working with a fabulous team which leads Corporate Impact Partnerships, Philanthropy, Individual Fundraising, Digital Marketing, Brand and Communications, and External Relations for one of the most respected conservation and environmental sustainability organisations around the world. Led the founding team for WWF Earth Hour Summit to conceptualise and launch this first-of-its-kind forum. With over 500 C-suite leaders, policymakers, diplomats, global experts and climate negotiators, we could bring together the science, policy and practice of climate change on one, neutral platform. Our work to shape this global collaborative initiative to drive real change has just begun!

Singapore, Singapore, Sg

• Led Media Command Center together with Fundraising team to launch the Tiger Trail – a massive project bringing together artists from the US, UK, Europe, Asia and around the world, supported by Augmented Reality (AR), to engage hundreds of thousands of people for tiger conservation• Leads the team which pulled-off the most impactful Earth Hour ever in Singapore with 1,000 iconic buildings switching-off during the hour and thousands of individuals pledging their personal Net Zero plans. Amplified the impact with digital OOH and media partnerships across the region • Created a new ecosystem of PR agency, social media agency and design services to support a lean, core team in making major market impact • Grew social media engagement across platforms with a new content strategy. For eg, a growth in LinkedIn followers by 100% organically to engage thought leaders on major issues such as climate change, conservation, sustainable finance, Net Zero goals• Building an ecosystem with major partners across private banks, national attractions and mainstream media to deliver impact at scale

Singapore, Singapore, Sg

I led two key transformational roles for the NTUC FairPrice Group: (A) Head of strategic marketing for the Group’s convenience retail business* My team and I led Marketing transformation for over 160 Cheers & FairPrice Xpress stores across Singapore, including at Esso service stations. * From introducing AI-powered unmanned Cheers stores to large FairPrice Xpress stores offering fresh produce and groceries, we innovated at rapid pace to serve the changing needs of our customers amidst the Covid disruption. * We collaborated with food delivery platforms such as Grab to make Cheers & FairPrice Xpress the convenience brand of choice for our shoppers, even when they couldn't come to our physical stores. Together, Cheers & Grab created a cross-channel campaign - from TV, print, influencers to social media - which launched this new customer value proposition. (B) Head of Omnichannel Monetisation for the Group* I was tasked to lead the strategy, set-up and run P&L for a new group-level unit to monetise media assets across Singapore’s largest grocery and food retailer covering supermarkets, cafes, c-store network, online commerce and loyalty business * Working closely with the fellow management team members, I developed the business blueprint to bring the data, backend display systems and programmatic ad-serving together * Negotiated with strategic external partners, we signed agreements to pull-together a complementary external partnership ecosystem to launch FairPrice Group Media. * Within 9-months, we had not only launched a new value proposition which attracted our current suppliers, we pulled-in even non-suppliers such as Disney OTT and FoodPanda

Singapore, Sg

My team and I led the growth of NTUC Membership at 2x the country workforce growth rate, year after year! * Led P&L for NTUC Membership with a Startup culture amidst large NTUC businesses.* Provided leadership from the front to over 100 professionals across Marketing & Member Engagement, Sales, Operations,Product Development, Customer Experience (CX)* Created the largest B2B network of professional bodies in Singapore, from FinTech to Engineering

Singapore, Sg, Sg

Incorporated in 1998, NTUC Link Private Limited delivers greater value and savings to members through its strategic partnerships with popular quality merchants who can offer LinkPoints and other attractive rewards.* NTUC Link focuses on stretching the value of NTUC members’ dollars through LinkPoints and discounts* Link Rewards Programme has over 2 million members and hundreds of participating partner outlets featuring instant redemption, online rewards and innovative redemption promotions. * Members also enjoy rewards when using the VISA payment card at millions of VISA locations worldwide

London, England, Gb

Regional Head of Retail Marketing 2008-2010 (Based in Malaysia) Regional Head of Brand & Communications 2006-2007 (Based in Singapore) * Handled responsibility for $6 Billion in fuels revenue, loyalty, co-branded credit cards, and convenience retail.* Managed marketing budget of $50 Million & directly led a team of 40 marketing professionals across Singapore, Thailand, Australia, NZ, Hong Kong, Oman, etc.* Gained operational support and cooperation for marketing initiatives by negotiating with Coles in Australia and 7-Eleven in Singapore* Achieved the most successful partnership globally by launching co-branded credit cards with Citibank in Hong Kong andMalaysia* Recruited senior managers from Volkswagen, HSBC, Nokia, WPP group and Toshiba, and groomed them into high-potential marketing talent for Shell

London, London, Gb

* Served as strategic consultant on communications planning to clients such as OCBC Bank, 20th Century Fox, CK Tang at Maxus Global. * Regional Director for key GroupM accounts such as Jaguar/Land Rover (Asian markets), Shell Petroleum (Asia-Pacific)* Oversaw the whole spectrum from pitching for new business to negotiating and managing contracts for key accounts* Won prestigious new business pitches and industry awards for the agency, such as at the Singapore Media Awards 2005

Chicago, Il, Us

* Consulting P&G on national communications strategy across product categories* Developed and implemented strategic initiatives designed to optimize the performance of key accounts* Achieved business objectives by penetrating new account with product, solution and service offerings* Developed, built and nurtured long-term relationships with key management within the customer organizations

New York, Ny, Us

* Responsible for communications planning and consulting to blue-chip clients such as J&J, LG Electronics, AT&T Wireless* Enhanced brand-awareness by developing communications and customer engagement strategies* Designed and executed digital marketing campaigns involving multiple coordinated media channels* Instituted best practices and executed innovative campaigns to generate audience, build community, increase engagement

Advanced Management Program (Amp), Business Administration And Management, General

Bcg Rise Green Economy - Sustainability For Senior Leaders, Sustainability Studies

Sales Team Management Strategies, Sales, Distribution, And Marketing Operations, General

Social Media Marketing Certification Course, Digital Communication And Media/Multimedia

Digital Marketing Strategies: Data, Automation, Ai & Analytics, Digital Communication And Media/Multimedia

Mit Fintech Certificate Course: Future Commerce, E-Commerce/Electronic Commerce

Post-Graduate, Marketing Communications

Mobilizing Your Nonprofit Board, Executive Education Program

Executive Education Program, Leadership, Organizing And Action: Leading Change

Icwa (Inter), Cost & Management Accountancy

B.Com (Hons), Economics, Accountancy, Business Laws