Vivvendra De Silva - Mba, Dipm, Chartered Marketer Email and Phone Number
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MBA-qualified Chartered Marketer and practising communications professional (Head of Marketing/Marketing Director) with over 20 years of experience covering Corporate Communications and Customer service experience in Cloud services, Telecom, and Airline industries. Experienced in the communication of High-Performance Computing (HPC), Artificial Intelligence (AI), and Cyber Security as well as IaaS, SaaS, PaaS and XaaS including Cloud Computing, and Virtual Data Centers. Experienced in Marketing strategy for SaaS Marketing, Marcomms, GTM, Web3 & Metaverse.Experienced in Creative advertising (over $50,000 per campaign), Branding (Rebranding of Nawras to Ooredoo, Launched Cyber Security Park) Agency & Supplier Management (Leo Burnett, M21 Dentsu, Havas), Direct and Indirect Promotions, Customer relationship management, Marketing management, Lead generation, Digital marketing, Social Media Management, Marketing communications, Market research, Online marketing, Online advertising, SEO, email marketing, Loyalty building (Flying Blue program), Sponsorships and Event Management (CEO Golf tournaments, COMEX, Cyber Security events), Product Management (Ooredoo Postpaid services), and Project management. Specialized in multicultural and cross-functional team management (supervised up to 15 staff) covering both direct and indirect employees as well as customers. A participative management professional who is results-focused as well as a persuasive achiever (over 10 awards won for the company) and a strategic thinker for business continuity, ROI, and sustainability.
Brandthink
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Marketing DirectorBrandthink May 2022 - PresentMasqaţ, OmanLeading business transformations by delivering result-driven marketing solutions for B2B and B2C segments across various industries, including Telecom, IT, Cloud, Cybersecurity, Hospitality, and Airlines. Directing hands-on marketing experience to drive brand building, market expansion, ROI optimisation, PR, advertising, events, and 360-degree communication strategies through customised marketing solutions that align with each client's unique business objectives, resulting in measurable outcomes and significant revenue growth.Accomplishments:- Prepared an Employee Value Proposition (EVP) for a leading Oil & Gas Company - Initiated and executed a comprehensive marketing audit for a leading telco operator, identifying key areas for business growth and customer sustainability- Prepared a launch plan framework to support the launch of a new telco business segment- Prepared 360-degree marketing plans for multiple local SMEs to drive revenues and customer acquisition - Advised on multiple strategic initiatives and events for a leading Oil & Gas company -
Head Of MarketingOman Data Park Dec 2018 - Mar 2022Rusayl, OmanTransformed the company's marketing and corporate communication strategies as a key member of the executive committee, leading the development and execution of 360-degree campaigns for Managed Data Centre, Cyber Security, AI, and Cloud Services. Spearheaded corporate and partner marketing strategies, forging successful alliances with major players such as Nvidia, Microsoft, VMware, and CISCO. Achieved undisputed market leadership through innovative marketing campaigns and strategic partnership development.Accomplishments:- Launched Oman's first AI-enabled infrastructure - Nebula AI, first Virtual Data Center - Nebula, and first Microsoft Azure Stack Services- Established Oman's first 24x7 Cyber Security Service Center and rebranded it as Cyber Security Park - - Launched ODP's new website, which was recognized by Gartner- Managed and developed creative agencies such as Leo Burnett, Dentsu M21, and Havas- Implemented a multi-channel customer acquisition strategy to drive customer acquisition & retention, and increase overall brand presence by 50%, created bespoke online campaigns, and managed brand awareness -
Head Of Marketing CommunicationsOoredoo Oman Feb 2011 - Sep 2018Muscat Governorate, OmanRevolutionised Oman's telecom landscape by driving successful marcomm activities for the challenger telecom operator offering; Mobile, Fixed, Broadband and Datacenter services for B2B and B2C audiences. Directed the marketing-related elements to alleviate competitive challenges and prepared annual and quarterly actions to meet strategic directions that supported the company vision. Successfully managed the rebranding of Nawras to Ooredoo, including a total overhaul of all branding elements and the production of new brand collaterals. Played an integral role as a telco quad-play evaluation team member for the preparation and launch of telco services to increase wallet share.Accomplishments:- Spearheaded the production, project management, and execution of over 25 B2B and B2C creative briefs annually, resulting in successful branding and tactical campaigns- Conceptualised, developed, and executed over 25 marketing campaigns per year valued at over US $70,000 each, utilising paid and owned media to drive revenue growth and customer engagementManaged the annual Marcom & event budgets to support multi-million U.S. Dollar revenue targets for diverse target customer segments, achieving measurable results and significant growth- Coached, managed, and trained a multicultural in-house communications team of 10 FTEs, resulting in enhanced skills and improved performance- Managed and developed the work of the external Creative agency (Leo Burnett) and Media agency, as well as selected high-net-worth media vendors, optimising the company's advertising efforts- Built a new B2B brand and marketing strategy and enabled CRM (Salesforce) based campaigns and lead gen Managed the success of communications through analysis of Key Performance Indicators (KPIs) and research studies (eg. Net Promoter Scores (NPS), customer satisfaction surveys (CSAT), store visitor performance & sales Managed the success of NPD through seed customer feedback and overall product uptake -
Proposition Manager - BusinessOoredoo Oman Mar 2006 - Jan 2011Muscat Governorate, Oman• Conceptualised, developed and project managed the launch of following B2B products & services in collaboration with various cross functional teams from both internal and external parties; - 1st telco offer in Oman targeting the 250+ top corporate entities - Launch manager for the introduction & launch of 3G+ services - Launch manager for BlackBerry services in Oman - Launch manager for introduction & launch of data phones - Launch manager for various B2B targeted postpaid services -
Sales Marketing SupervisorKlm Royal Dutch Airlines Apr 1996 - Mar 2006Sultanate Of OmanChampioned and supervised all sales and marketing activities for Oman and Yemen to support five weekly direct flights between Muscat and Amsterdam, sustaining targeted load factors amidst fierce competition. Built partnerships with tourism entities to support inbound and outbound travel and increased flight frequency from three to five flights. Conducted FAM trips and training sessions promoting Oman and other GCC states as desirable destinations, improving product awareness and sales tactics. Responsible for the immaculate travel arrangements of high-profile groups and VIP passengers, spearheading their smooth travel experience.Accomplishments:- Exceeded sales targets and achieved a 60% increase in flight frequency through successful marketing tactics - Built strong partnerships with tourism entities to drive revenue growth and promote destination awareness- Introduced, managed and grew the Flying Blue loyalty program, exceeding annual targets- Managed the travel arrangments for the World Wrestling Federation tour of Oman- Maintained top-of-mind awareness through creative marketing and communication tactics, resulting in increased brand recognition and customer loyalty -
Ticketing Reservations OfficerKlm Royal Dutch Airlines Jul 1992 - Mar 1996Colombo, Sri LankaAdvanced Ticketing & Reservations, Passenger handling, Travel Agency coordination and training, GDS training, Telesales, Customer feedback handling -
Operations ManagerMega Music May 1989 - Jun 1992Colombo District, Western, Sri LankaProduction of pre-recorded music tapes, Designing of labels and covers, supervision of studio recording, and Quality control.
Vivvendra De Silva - Mba, Dipm, Chartered Marketer Education Details
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Honors -
Marketing -
Digital Marketing -
Distinction -
Marketing/Marketing Management, General
Frequently Asked Questions about Vivvendra De Silva - Mba, Dipm, Chartered Marketer
What company does Vivvendra De Silva - Mba, Dipm, Chartered Marketer work for?
Vivvendra De Silva - Mba, Dipm, Chartered Marketer works for Brandthink
What is Vivvendra De Silva - Mba, Dipm, Chartered Marketer's role at the current company?
Vivvendra De Silva - Mba, Dipm, Chartered Marketer's current role is A senior marketing executive with over 20years of experience in Telco, Cloud Services, Cyber Security and Airline industries. Experienced in Marketing strategy for SaaS Marketing, Marcomms, GTM, Web3 & Metaverse.
What is Vivvendra De Silva - Mba, Dipm, Chartered Marketer's email address?
Vivvendra De Silva - Mba, Dipm, Chartered Marketer's email address is vd****@****ark.com
What schools did Vivvendra De Silva - Mba, Dipm, Chartered Marketer attend?
Vivvendra De Silva - Mba, Dipm, Chartered Marketer attended University Of Hull, Chartered Institute Of Marketing, Digital Marketing Institute, University Of Hull, Cim | The Chartered Institute Of Marketing.
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