Vivian Gonzalez Email and Phone Number

- Manages a Tessitura portfolio of over 100 households, focusing on growing mid-level giving donors into major gift donors - Cultivates relationships with donors, solicits larger gifts throughout the year, and ensures a positive donor experience- Plans and executes four stewardship parties annually to engage and appreciate donors- Manages the Houston Symphony's Young Associates Council, a group of 125 young professionals in the Houston area- Organizes events and engagement activities throughout the season for the Young Associates Council- Organizes one special fundraising event hosted by the Young Associates Council each year to support the Houston Symphony's Education and Community Engagement Initiatives- Manages a steering committee and three sub-committees within the young professionals group- Aims to raise $300,000 during the 2025 Fiscal Year

• Creates content and manages organic and paid social media strategy across multiple platforms, including, but not limited to, TikTok, Facebook, Instagram, Twitter, YouTube and LinkedIn, to increase brand awareness, foster engagement and drive conversions for productions, classes, donations, special events and more• Spearheaded the creation, strategy and deployment of @GuthrieTheater on TikTok #GuthrieTok • Maintains the Guthrie's social media calendar and routes post copy and graphics for final approval• Manages and deploys email campaigns to 150k subscribers to support ticket sales and awareness of Guthrie productions, programs and initiatives • Builds email templates, routes proofs and implements edits following the Guthrie's Style Guide for an average of 20–30 emails per month across departments• Captures behind-the-scenes photos of staff/artists at work and special events as assigned• Attends all department meetings; Communicates and collaborates daily with a mid-size team• Volunteers in the Guthrie's Equity, Diversity and Inclusion Committee, consisting of 14 members in total • Fosters a work environment of Artistic Excellence; Community; Equity, Diversity and Inclusion; and Fiscal Responsibility

• Maintained Facebook and Instagram profiles up to date with the latest news and opportunities in the College of Fine Arts (@utfacs)• Designed eye-catching promotional material on Canva featuring student spotlights, workshops, giveaways, and more• Assisted with compiling information and designing graphics for the biweekly newsletter distributed to the entire College of Fine Arts• Redesigned and organized the Fine Arts Career Services Linktree page with up-to-date resources• Assisted with the development and presentation of the Creative Exchange Workshop: Social Media Basics

• Oversaw and served as a personal advisor to 50 residents throughout the academic year• Produced developmental programming to meet the needs of a diverse population by making events in-person and remotely• Led a week-long cultural competency event celebrating Día de los Muertos with a community altar and community gathering

• Completed a 10-week long summer internship hosted by Americans for the Arts and Arts and Business Council of New York• Authored and scheduled posts on the National Arts Marketing Project Twitter and Facebook pages on Hootsuite (@artsmarketers)• Revamped the Cultural Equity Resource Center on the AFTA website with DE&I resources for arts organizations across the country• Coordinated and corresponded with webinar speakers and blog authors for the National Arts Marketing Project• Created the July Arts Marketing Connection, a monthly E-Newsletter from the National Arts Marketing Project

• Maintain Facebook, Twitter, and Instagram pages with relevant digital content for this statewide arts advocacy organization • Assist in planning for Texas Arts Advocacy Day, a virtual event that mobilizes Texans to support the arts in their districts• Edit and upload Weekly Advocacy Updates from Facebook Live onto YouTube

• Maintained and updated social media accounts including Facebook, Twitter, Instagram and YouTube• Prepared Go! Grant Launch marketing materials for Instagram and Facebook in order to publicize funding opportunities• Works closely with other Executive Committee chairs to execute the scheduling calendar to publicize all Festival special events• Maintains the PR/Marketing Committee archive binder to submit upon completion of the festival

• Coordinated pre-event and post-event logistics including masterclasses, workshops, lectures, and community-wide events• Created and maintained departmental archives through photo sheets, CDs, a company Flickr account, and event log• Monitored and compiled promotional materials and ticket records in Microsoft Excel

• Co-created a night of bilingual and Latinx theatrical performances at the Carlotta K. Petrina Cultural Center in Brownsville, Texas• Fundraised $350 for Team Brownsville, a local charity aiding asylum seekers at the U.S.-Mexico Border

• Created and facilitated post-show workshops for over 2000 seven to eleven-year-olds at 10 Central Texas elementary and middle schools• Conceptualized and designed a resource guide for the production addressing themes of privilege, class, indigeneity, and legacy• Guided Spanish-speaking students in comprehending the shows themes and post-show activities

• Collaborated with a team of four to present The Texas Real Beauty mission to organizations across the University of Texas• Generated outreach emails to Greek, spirit, and identity groups across UT’s campus to fundraise over $2,500 for TRB

• Experience working in customer service and bindery services at a globally recognized Latin American library• Served as a resource to university students, library patrons, and global researchers

• Starred and assisted in 8 theatrical productions over two summers in the only professional summer stock company in the Rio Grande Valley• Partnered with the Children’s Museum of Brownsville’s Ancient China exhibit for the TYA production of Mulan: The Musical