Website: https://www.ojobusinessplanning.com/• Designed and implemented a user-friendly website to enhance customers resulting in over 1000+ clicks and views.• Developed business plans to address liquidity challenges faced by a coffee store and a beauty salon during the Covid-19 crisis.• Collaborated with five local businesses, guiding them through successful application for government subsidies via 18 consulting appointments.• Published three industry-related case analyses on the business website to increase the commercial awareness of readers.• Constructed and continuously revised a strategic plan for overseas expansion, facilitated through weekly meetings with a five-member team.

• Spearheaded a team of 12 people to manage society’s Instagram, Facebook, LinkedIn, TikTok, YouTube and WeChat Accounts, boosting 1000+ subscribers in 2 months, a 25% year-on-year growth.• Constructed department plans and job-rotation program to increase department efficiency by 80%.• Elevated KBC's reputation among student societies by introducing new branding for KBC, designing post templates for events, recruitment and social, and co-hosting over 100+ events.• Collaborated with 9 departments to create marketing materials, leading to a 200% increase in the participation rate.

• Performed exhaustive market research across major consumer industries, providing comprehensive breakdowns and unique insights that drove strategic decisions about potential revenue growth trends.• Leveraged data analysis and forecasting techniques to illustrate a three to five years development strategy, aiming for a potential sales increase of 30% to 40% .• Evaluated the feasibility of a third business growth curve and recommended strategic actions for execution, showcasing a potential annual revenue boost of $300 million.• Presented a concise, well-structured analysis of the NTC chips industrial chain, identifying potential partners in each stage. This valuable information was relayed to the advisory manager, contributing to the client's decision-making process.

The KBS20 panel is a group of 20 King's Business School students who are selected via application process. They work closely with Professor Sally Everett, Vice Dean (Education) and support her with the implementation of the strategic plan at the King's Business School.• Certificate in Entrepreneurial Leadership Training Couse Collaborated with student representatives to survey over 1500 students• Organised Student Co-creation event for over 50 student representatives• Proposed a new model for teaching and strategies for King's Business School• Presented to the Board of Directors and other interest bodies with a new model

• Conducted research on Hong Kong-listed Chinese pharmaceutical companies, video gaming and AI industries, highlighting five companies from each industry with high potential for European expansion.• Analyzed the post-pandemic activity level of Asian investment by researching over 100 significant Asian investments across European sectors such as real estate, healthcare, energy, industrials, materials and high technology.