As the consulting EVP, Head of Creative & Marketing at Whisp, I am responsible for leading the creative vision, strategy and execution across all brand, marketing and advertising initiatives. This senior executive role requires a dynamic individual with a proven track record in creative leadership, exceptional strategic thinking and the ability to work efficiently and under tight timelines. I work closely with the CEO to drive brand growth and ensure all creative output aligns with Whisp's core values and objectives.

Delicio Delights is a pioneering gourmet food company specializing in creating unique, high-quality and innovative culinary experiences. We are dedicated to delighting our customers with exceptional products made from the finest ingredients. Our mission is to redefine gourmet food by blending traditional craftsmanship with modern culinary creativity. As the Founder and Chief Creative Officer (CCO) of Delicio Delights, I am the visionary leader driving the creative and overall direction of the company. This role combines strategic oversight with hands-on creative input, requiring a deep passion for food, a keen eye for design and an innovative mindset. I am responsible for shaping and maintaining the brand’s identity, developing new product lines and ensuring that Delicio Delights remains at the forefront of the boutique catering industry.

At Wray Ward, I was responsible for the marketing strategy, development and execution of all branding, messaging and creative initiatives for all clients assigned to me. I was part of our agency’s Management Team and an ally to new business development. We grew nearly 40% in the first five years I was at Wray Ward. I helped bring on, at minimum, four multi-million dollar accounts. With a creative team of over 40 individuals comprising of copywriters, animators, art directors, digital designers, photographers, cinematographers, editors, producers and production artists, my people management skills are vast and varied. I was both an anchor and a springboard for my team. They knew that they could count on me for support and inspiration.

I began my career at Carter’s, Inc. as Director of Visual Merchandising where I oversaw the ideation and implementation of VM strategies within all Carter's retail and wholesale environments. I brought visual merchandising strategies to life and helped stores execute efficiently and flawlessly. I handled all aspects of maintaining brand presentation, campaign updates and seasonal campaigns associated with each promotion.In less than a year, I was promoted to Creative Director then to Senior Creative Director, Global Brand Experience, where I oversaw all facets of creative marketing across multiple channels – Retail, eCommerce, Wholesale, Mass Channel, Social Media and International. I created seasonal marketing strategies, from concept to delivery, by managing a cross-functional team of designers and writers to produce original, brand-appropriate concepts that exceeded market needs and drove significant sales results. I lead a team of 12 individuals and directed all design, production and execution for marketing initiatives across five successful brands.In 2012, I supervised the design, planning and development of our state-of-the-art Photo Studio with the goal of bringing laydown imagery in-house and saving the company $1.2M each year. Due to my ability to lead complex, far-reaching projects, I was offered an exclusive assignment to oversee creative and operations for this in-house photo facility where we create digital assets for all Carter’s, Inc. brands. In 2014, I was charged with the task of expanding and adding creative capabilities for the 28,000 sq ft space. My efforts more than doubled the studio’s productivity and expanded capabilities to include on-figure photography and social media projects.Overall, I delivered consistent and compelling brand experiences through strategy, creative and messaging across all company channels. I lead a creative team of over 20 individuals and managed a multi-million dollar operating and marketing budget.

As Design Director, I was responsible for leading and mentoring a design team, setting the creative and strategic vision for our clients, maintaining relationships and implementing targeted communication solutions from project inception to delivery. In addition to branding, I also developed product lines for wallcovering and carpet as well as designing showrooms and exhibits. Other tactical responsibilities included simultaneously managing a variety of complex projects, creating yearly budget plans and developing formal marketing strategies and schedules.Clients included: Adobe Systems, Carter’s, Inc., Contract Magazine, Dancing Bear Lodge, Geiger International, HBF Textiles, Herman Miller, Mohawk Papers, Smart Papers and SteelcaseRecognition: My work has been featured in publications such as Communication Arts, HOW Magazine, Graphis, Interior Design, Metropolis and Print. In addition, my showroom and exhibit spaces have received five Creative Excellence Awards from the International Interior Design Association (IIDA).

My responsibilities as Senior Designer consisted of developing strategic identity campaigns and creating multiple solutions for given design projects from conception to final execution. I coordinated and directed complicated photoshoots, lead design teams and gained experience in a variety of media.Clients included: Atlanta Silverbacks, Collins & Aikman, Delta Air Lines, The Georgian Resort & Golf Club, Georgia-Pacific Corporation, Georgia World Congress Center, Metro Atlanta Chamber of Commerce, Milliken Carpet and the International Olympic Committee

Six months after being hired as a Designer, I was promoted to Senior Designer. A few months later, Gill Design down-sized from a 15-person firm to a mere three people, I was asked to stay on as the only creative. During the next two years — in conjunction with the firm's Principal, Martha Gill — I concepted, designed, styled and art directed a successful series of four lifestyle books called The Modern Series. The books were published and sold around the country, most notably, in Williams-Sonoma and Barnes & Noble.Clients included: CARE, The Carter Center, Kids II, Longstreet Press and Motorola