✪ Led research and design of AR-glasses mental health training that uses virtual patient simulation and conversational AI.

✪ Successfully designed, implemented and launched AR filters that established the company as an industry leader. ✪ Produced innovative AR templates and detailed documentation for incorporating AR in the workflow pipeline. ✪ Delivered a full game on Roblox for B2B marketing.

✪ Led product scoping for a digital product aimed to be used in the Dallas shelters with female-identifying youth. ✪ Conducted rapid prototyping and user-testing with a functional prototype that has mobile AR features that proved to spark interest in youth.

✪ Delivered functional prototype of an e-commerce shopping tool with AR features for client Singapore Airlines’ KrisShop.✪ Spearheaded designing of end-to-end product features for company's core product from ideation through UI/UX design, rapid prototyping, user testing, development and launch✪ Successfully led the design system migration from Sketch to Figma and crafted guides on the company's Medium

✪ Raised $50K in funding✪ Set product, branding and design direction; feature prioritization and wireframing✪ Designed and iterated UI/UX of comprehensive platform with a user-facing interface, admin and super-admin

✪ Raised $25K in funding✪ Passionately advocating and standing up for survivors of sexual violence and championing a push for holistic sex education.✪ Creating concrete solutions to connect survivors to trauma-informed therapists while sparking conversations in hopes to move towards a culture of consent. ✪ Designed original merchandise for The Light Project which was a fundraising event we led for survivors of sexual violence.

✪ Spearheaded product and branding direction through systematic frameworks while strategically balancing business and development needs in product’s life cycle.✪ Conducted detailed user requirements scoping through heuristic evaluation, competitive research, creating user personas and user journeys from primary and secondary user research.✪ Revamped UX flows (navigation, interaction, layout, animation, sitemaps) through data-backed design decisions conceptualized from best practices and user requirements scoping.✪ Rapidly prototyped using Figma, while constantly engaging in effective communication with developers, CTO and CEO for alpha launch.✪ Led product design team through design iterations and usability testing.

✪ Translated complex mental models into a clean, simple and intuitive high-fidelity mobile app interface design to accompany a counterfeit scanning device for warehouse workers.✪ Improved user flows through data-driven design decisions derived from best practices in mobile app usage with hardware products.✪ Facilitated smooth handover of designs to developers with accompanying clear documentation.

✪ Conducted interviews for user research and developed product mock-ups, conceptual models, website wireframes and presented evidence-based user experience and product recommendations.✪ Rebranding: From conceptualising the design, messaging, and naming to conducting in-depth competitor analysis for brand positioning and making informed decisions.✪ Generated crucial C-suite leads for the sales team through B2B marketing efforts, from creating unique company SWAG at Advertising Week 2018 to organising successful events such as at OMD Nielsen and receiving impeccable praise on the quality of execution from potential clients.✪ Created live content for client campaigns (LEGO, Macy’s, Warby Parker, Eggland’s Best, Zipcar, Hungarian Tourism, etc.), mock-ups for campaign proposals, client meetings (Coty) and landing pages for the US and UK market which contributed to hitting KPIs and increased lead generation.✪ Conceptualised and delivered effective internal communications within the company of 6 offices worldwide; from consolidating updates from the different companies and synthesizing them into concise newsletters and quizzes to conveying rebranding updates and involvements efficiently.

✪ Conducted Product and Market Validation through on-the-ground user research and interviews.✪ Strategised product direction through constant brainstorming and iteration testing.

✪ Directed and organized a fashion shoot and POP-UP events, successfully launching the new line.✪ Revamped website banner and developed marketing materials for publicity campaigns.

✪ More than doubled Social Media followers using successful viral marketing campaign techniques. ✪ Created original video series on Ozobot (a robot used in class) and gained significant attention, including the company that invented the Ozobot. ✪ Analysed and proposed recommendations to improve UI/UX of website.