Exact is the business software market leader in the Benelux, providing accounting, ERP, and other software for small and medium-sized companies (B2B SaaS). As a Campaign Manager, I create personal and relevant campaigns for our customer base: the right message, for the right target group, at the right time. My aim is to help our customers get the most out of their Exact software. I collaborate with a variety of colleagues: I ask stakeholders about their goals, discuss the best campaign setup with other campaign managers, and obtain copy from writers and translators. I work with Salesforce Marketing Cloud for email campaigns and Salesforce Interaction Studio for in-product messages. Example projects include new feature launches, onboarding journeys, NPS surveys, etc. The goal is to reduce churn/outflow, improve NPS, and increase scalability from an operational perspective.• Determine customer segments and appropriate messages• Monitor the quality of communication materials according to guidelines• Create consistent user flows between digital touchpoints• Collaborate with functional and product experts• Align campaigns with marketing and customer journey owners• Continuously search for ways to improve• Take responsibility in reporting, follow-up and results

• Planned and executed a multichannel lead generation campaign in 5 languages/regions, covering Facebook paid social ads, email welcome series, online forms, and landing pages. Coordinated with local marketers, the design team, the data team, the web team, and an external agency to deliver the campaign. Utilized A/B testing to make decisions. Achieved 15+ conversions on a weekly basis.• Managed an always-on lead nurturing campaign in 3 languages/regions. Used customer journey-based dynamic content in the newsletter, monitored prospect engagement, updated email programs and automation rules, and conducted content audits to optimize, generating 5+ MQLs for sales to follow up every month. Performed a cross-product and cross-regional analysis to provide recommendations for local teams.• Automated an event campaign by integrating an event registration app and a survey app with CRM using Zapier. Segmented 1200+ registrants into 10 sessions, scheduled pre-event reminder emails and post-event follow-up emails, and automated lead routing for 60+ MQLs• Communicated a product relaunch campaign. Collaborated with local marketers, sales, and account managers over a 3-email series. Took an ABM approach to build the segmentation list and customize the message. Reached 1500+ relevant customers in 7 languages/regions.

OCLC (Online Computer Library Center) is a global non-profit organization that provides technology, research, and services to the library community (B2B SaaS).At OCLC EMEA, my main responsibilities are automated drip email campaigns for lead generation, where I:• Localized and personalized global communications for local markets in EMEA. Increased the unique click-through rate by up to 28%• Built and managed automation rules and programs for lead nurturing campaigns, generating 5+ MQLs for the sales team to follow up every month• Integrated web form submissions from the global website with EMEA lead generation project, collecting the information of 90+ leads every month• Sent bi-weekly newsletter performance reports, conducted an email content audit for the past 2 years, and analyzed the data, trends, and patterns across regional markets• Built website performance dashboards for local marketing teams • Provided training on SEO for local websites. Organic traffic increased by up to 13% • Optimized the MOps team's workflow to increase their efficiency by 42%

MyEUShop is the biggest e-commerce platform specialized in Asian groceries in the Netherlands.As a Social Media Marketing Intern, I• Created and distributed content across platforms, including weekly articles on WeChat, daily deals on WeChat, daily notifications in MyEUShop APP, and twice-a-week social media posts on RED and Instagram• Collaborated with local restaurants, food brands, and social media influencers• Conducted marketing research for trendy products• Analyzed underperforming products and set stock-based pricing• Tracked social mentions and interacted with customers on Instagram and RED (Chinese version of Instagram)• Identified and reactivated zombie customers• Wrote newsletters and follow-up emails• Coordinated with the procurement team, the warehouse, and the customer service team to ensure the smooth execution of campaigns