Viviana Cristea Email & Phone Number

London, Gb

Current - Head of Brand, EnertorI help agencies and brands with; brand strategy, new product development, cultural insights & trends, portfolio strategy, marketing strategy and copywriting.Reach out for my portfolio and availability

London, England, United Kingdom

Strategist across The Carlsberg Group, The Coca Cola Company, Nestle and Mondelez accounts. Projects included; a global rebrand of Carlsberg, a global rebrand of Lactogen, naming and positioning a new Nestle innovation, supporting Mondelez with the development of their Design Excellence program, the development of several creative propositions for TCC including Diet Coke with monk fruit and Maaza Magic.

London, England, United Kingdom

Strategist across Carlsberg, Diageo & Imperial accounts. My projects included; The global rebrand of Buchanan’s whisky, a repositioning of James Wellbeloved, creating a global innovation pipeline for Imperial Brands next-generation products, developing a social purpose for 1664 Blanc and writing several growth/marketing toolkits for The Carlsberg Group.

London, England, United Kingdom

Working with several FMCG challenger brands to develop and implement consumer driven brand & marketing strategies including Nix & Kix, Innermost, Haven & Fitness works

London, England, United Kingdom

Marketing Manager of Nix & Kix, a challenger brand soft-drink with big ambitions. Defined the brand strategy and marketing strategy and led all brand activations.

London, England Metropolitan Area

Created relevant & engaging marketing content for over 2000 marketers

London, United Kingdom

Worked closely with Head of Brand to action the 2019 brand plan and to create the 2020 brand plan.Led several key brand projects such as developing a new brand strategy, creating a brand world, partnering with a food brand to develop a bespoke bar snack, NPD and all sampling. This included hiring and managing Brand Ambassadors.Independently developed all best practice executions for the brand in the on-trade and presented these to the wider team. These included; creating the brand sales toolkit, creating brand POS, sales leave behinds, new account procedures and sales decks.

London, United Kingdom

Sole Account Manager across all accounts including; DIAGEO, THE COCA COLA COMPANY, WARBURTONS and C&C GROUP. Highlights include working closely with The Coca Cola Company Western Europe Adult Drink’s leadership team to develop their 2020 innovation strategy across their portfolio. This involved research analysis, several workshops, strategy development and the design of packcepts for final concepts.

London, United Kingdom

Account Manager of MILLERCOORS, RICOLA, SAMSUNG and BURGER KING leading brands including; Coors Light, Coors Banquet and Coors Edge across several markets.Highlights included; leading the creation of a brand world interagency for Coors Light, redesigning the packaging for Ricola, assisting in the development of a new non-alcoholic beer for Molson Coors from ideation to launch and leading the ‘Unbox your phone’ advertising campaign for the Samsung S8 launch in the UK.

London, United Kingdom

Freelance Account Executive on Samsung Europe reporting to an Account Director. Managing day to day client needs across Advertising, Brand Guidelines and Store Design.

Lima, Peru

Assisted a Senior Account Planner with research and tasks for the San Fernando and Avianca accounts. Highlights include researching and presenting a Market Entry plan for San Fernando’s diversification.

Melbourne, Australia

Assisted the Carlton United Breweries account team. This involved building social media plans and constructing competitive reviews for Pure Blonde, Carlton Draught and VB.

Lima, Peru

Assisted the Country Manager of NCR Peru with the office implementation of the 2014 NCR rebrand. Also developed and presented a strategic marketing plan for the team to achieve higher sales.

Bachelor'S Degree, Commerce, Marketing And Finance Major, 2.1 Equivalent

Activities and Societies: Melbourne University Exchange Society Leader

Education record

High School, Economics, Advanced Maths, Literature, French, Politics And Law, 98.4%

Activities and Societies: Debating, Mock trials, Cross Country

High School