Vivian Arthur Consulting is a firm dedicated to providing solutions in Media, Community & Corporate Relations, Communications and Marketing Strategy, Corporate Social Responsibility, Brand Positioning, and much more.We also provide workshops and training programs focused on media training and our expertise in social innovation such as health, senior advocacy, and generational integrations. Some of our most current accomplishments are:• Successfully developed a social… Show more Vivian Arthur Consulting is a firm dedicated to providing solutions in Media, Community & Corporate Relations, Communications and Marketing Strategy, Corporate Social Responsibility, Brand Positioning, and much more.We also provide workshops and training programs focused on media training and our expertise in social innovation such as health, senior advocacy, and generational integrations. Some of our most current accomplishments are:• Successfully developed a social media and media tour strategy for Brave Summer Camp, increasing enrollment rates by over 150%. • Provided support to MCS Foundation as an integrated communications consultant developing an institutional campaign and media tour that obtained publicity of over $1M. 
• Crisis management for top for-profit and nonprofit organizations.
• A successful book and media tour, with the support of social media influencers and multiple TV and radio appearances. Show less

• Restructured, strengthened, and reorganized the Corporate Communications, Public Relations, Promotions, and Corporate Events Departments after a two-year vacancy at the helm of the company's division. 
• Obtaining over $1M in non-paid media for the MCS Foundation and developed strategic alliances with other local Non-profit organizations and governmental agencies for the corporate social responsibility campaigns “La pandemia esconde otros problemas” and “ Ayúdanos y sé parte de la… Show more • Restructured, strengthened, and reorganized the Corporate Communications, Public Relations, Promotions, and Corporate Events Departments after a two-year vacancy at the helm of the company's division. 
• Obtaining over $1M in non-paid media for the MCS Foundation and developed strategic alliances with other local Non-profit organizations and governmental agencies for the corporate social responsibility campaigns “La pandemia esconde otros problemas” and “ Ayúdanos y sé parte de la lucha”. • Developed key policies and processes to align the company’s operations with its internal and external priorities while reinforcing the brand. • Created a strategic plan that standardized internal and external company communications across all departments and developed tools to measure the effectiveness, quality, and ROI of corporate communications. • Directed “Conexión de Salud”, an educational digital media platform for healthcare providers to receive latest updates, news, and resources directly from MCS. Platform’s opening rates grew in over 15% within a year. 
• Positioned the company as the leader in the Health industry, showcasing the clinical services provided. 
• Created the institutional campaign “Salud completa” aligning the mission and clinical needs of the company. 
• Incorporated a plan to monthly publish through Health magazines educational columns on prevention, health investigations, and health risks and relevant content to continue positioning the company as the expert on clinical matters and the health industry. Show less

• Led the CSR umbrella and strategy for all business lines, supervising 15 team members.• Generated 104 long-term alliances and over $1M ROI through numerous community outreach projects after hurricane María, while impacting the health and emotional wellness of over 100,000 individuals, integrating government, private, nonprofit organizations, media, and individuals. • Launched and oversaw the “Recargate” project’s integrated marketing strategy in alliance with Group… Show more • Led the CSR umbrella and strategy for all business lines, supervising 15 team members.• Generated 104 long-term alliances and over $1M ROI through numerous community outreach projects after hurricane María, while impacting the health and emotional wellness of over 100,000 individuals, integrating government, private, nonprofit organizations, media, and individuals. • Launched and oversaw the “Recargate” project’s integrated marketing strategy in alliance with Group Fonalledas, for customers to come to the mall and recharge their devices after Hurricane Maria left the island with no power, which successfully positioned the Company’s brands in the effective handling of the humanitarian crisis.
• Led the “Caminando Juntos” CSR campaign, for all municipalities, providing health services, food, vaccines, water purifiers, tents, and all basic needs after Hurricane Maria devastated the communities. • Created “Patitas Calientes” a sustainable community program that promotes the physical and emotional wellbeing of over 24 groups of spokespeople all over Puerto Rico, with high credibility and ROI for over 15 years.• Designed and directed a community program for the Government’s health insurance that had an impact on over 10,000 families.• Developed a sensitivity workshop for companies, pharmacies, municipality leaders, schools, and the community, to understand the needs of senior citizens, impacting over 35,000 individuals of different sectors, and integrating generations.
• Created workshops for government health insurance participants with resources including mental, physical, and emotional medical providers for all generations.• Developed over 100 strategic corporate alliances, maximizing the company efforts and promoting community relations opportunities.• Awarded the Puerto Rican President of the Chamber of Representatives' "Heroinas de Puerto Rico" award in recognition of the "outstanding corporate initiatives during Hurricane Maria's aftermath”. Show less

• Managed $5M in budgets for media presence.• Presided internal and external communications with key stakeholders for the largest Medicare Advantage plans in Puerto Rico (MMM Healthcare, LLC and PMC Medicare Choice, LLC), a Management Services Organization (MSO of Puerto Rico, LLC), the largest IPA Group on the Island, Castellana Physicians Services and their parent company.
• Executed the re-launched Fundación Dorada, an employee-created Not-for-Profit entity to support Seniors… Show more • Managed $5M in budgets for media presence.• Presided internal and external communications with key stakeholders for the largest Medicare Advantage plans in Puerto Rico (MMM Healthcare, LLC and PMC Medicare Choice, LLC), a Management Services Organization (MSO of Puerto Rico, LLC), the largest IPA Group on the Island, Castellana Physicians Services and their parent company.
• Executed the re-launched Fundación Dorada, an employee-created Not-for-Profit entity to support Seniors in need.
• Generated over $2M in publicity by creating the “Viejo Te Amo” nationwide campaign, positioning the company’s non-profit within the community and increasing RO
I.• Supervised the Rating Communication efforts to align every department on adopting, promoting, and ensuring quality customer service as part of the company’s culture, obtaining a 4.5 out of 5-star rating
 Initiated the company’s digital media presence on several platforms, including a lead generator.
• Chaired committees that managed several crises while promoting positive relations with local media. 
• Organized over 25 monthly media interviews and relations to further establish MMM and PMC as pioneers within the industry, which resulted in community recognitions and awards. 
• Established an operational process for quality control of communications with patients, customers, and providers to comply with regulations and improve customer service satisfaction, saving over $200,000 in expenses by assessing effectiveness and filtering errors. Show less

• Created the change management/communication plan for the incorporation of a new company that started as being part of the health plans, MSO of Puerto Rico, LLC.• Implemented a corporate plan for the parent company to have visibility and recognition nationwide being able of having several awards of key programs incorporated under my leadership. 
• Led the communications efforts for the parent company having recognition with key stakeholders. 
• Developed an internal… Show more • Created the change management/communication plan for the incorporation of a new company that started as being part of the health plans, MSO of Puerto Rico, LLC.• Implemented a corporate plan for the parent company to have visibility and recognition nationwide being able of having several awards of key programs incorporated under my leadership. 
• Led the communications efforts for the parent company having recognition with key stakeholders. 
• Developed an internal communication campaign to improve the quality of service and promote the retention of members and providers. 
• Developed an Operational Manual for the Department and several processes and policies that have been key in achieving a satisfaction rate of over 92%
.• Implemented PR requests platform to channel all communications for due process, revision, and alignment with corporate identity. Show less

• Supervised Corporate Identity and Communications standardization for Parent companies and subsidiaries.• Key participant in Committee for acquisition of PMC Medicare Choice.• Coordinated the editorial for three company publications.• Created joint ventures with government agencies and non-profit organizations concerned with public health.