Vivian Busch Email and Phone Number

As a Digital Account Director at Conroy Media, Ltd., I work with a wide-range of clientele in the areas of strategy development, digital, mobile, paid search, paid social media marketing and data visualization. Advertising categories, including retail, luxury, franchise, financial services, healthcare, CPG, and business-to-business.

Agency Partner and the Vice President of Media Innovation, accountable for defining the agency mission, attracting new business, and providing digital thought leadership. Managed cross-functional teams responsible for media strategy, planning, and buying. Leader of key marketing initiatives to help clients navigate emerging media, technology, and trends. Worked closely with data and social media listening tools that led to key marketing insights and better conversion activity. Specialty Areas:B2B, Franchise, Telecommunications, Home Décor, Home EnvironmentAwards: 2011 Silver MarCom Award for excellence in communications and marketing for NTTCom.tvAccount Responsibility: NTT Communications, NTT America, Crane-USA, MilliCare, Bretford and FLOR

Introduced RSS marketing solutions to advertisers and drove new business through in-person client meetings, persistent cold calling, email and direct mail follow-up. Used a consultative sales approach combining my agency background with vendor/publisher sales experience to develop relationships with key decision makers.

Bitten by the start-up bug, shifted my career path to focus on emerging digital technologies. WOWIO offered a digital platform where consumers could download advertiser supported books. Developed their marketing materials and was instrumental in defining the demographics, interests and activities to collect on individuals as part of the subscription model. With one of the most robust digital targeting platforms of it's day, introduced and drove new business revenue for sponsored eBook advertising solutions to top level decision makers in the Midwest.

Lead AMD responsible for a top list of clients serving as the primary contact to articulate and recommend media strategy and buying solutions. Managed a portfolio of retainer and project-based clients across multiple industry categories. Responsibilities included marketing plan development, buying of local and national media, oversight and implementation of campaigns, project scoping, identification and monitoring of agency staff requirements and agency/client P&L. Account Responsibility: American Red Cross, Ashley Furniture, Blackberry, Shoe Carnival, Garden Ridge, Robert Morris College, Illinois Institute of Technology, Libman (Mops & Brooms), Popeye’s, Rogers & Holland’s Jewelers, Long John Silver's, Rockwell International, FTI, Azteca (Soft Shell Taco), NBC Universal

Established an agency broadcast buying department that grew into an Associate Media Director position responsible for client strategy and buying for all agency accounts. Account Responsibility: Bays English Muffins, Quizno's Motorola, Frontline, MidAmerica Bank, Nicor, Tech Pac, Evanston Northwestern Healthcare, Adventist Health Systems, Pfizer, Aurora Healthcare, Detroit Medical CenterAwards: 1999 PSM25 “Abusing the Evil Bank”, 1999 AME for ENH “Life Stories”, 1999 Bronze Effie for ENH “Life Stories”, 2001 Gold AME ENH for advertising effectiveness

Regional spot television and radio buyer for Ford, Burger King, Nestle, Godfathers Pizza, Universal and more.