Viviane Marques

Viviane Marques Email and Phone Number

KEY ACCOUNT PHARMA | SALES MANAGER | TRADE MARKETING MANAGER @ GRUPO NC
hortolandia, sao paulo, brazil
Viviane Marques's Location
São Paulo, Brazil, Brazil
About Viviane Marques

Professional for over 16 years working between the Commercial, Trade Marketing Channel and Category areas. Service to Direct and Indirect Channels of the Pharma market, as well as: Grupo SC, Profarma, DPSP, Venâncio, Febrafar and Abradilan participants. Acting in the Commercial area with influence in different regions of the country; Team management focused on goals and professional development; Develop sales strategies in order to optimize results and profitability; Budget development, management in order to maintain a balance between expenses and planned sales and possible revisions (forecast); Negotiate, approve and control commercial agreements, in order to foster increased sales and Market Share; Actively act in the management of the customer portfolio, in order to adapt the sales channels served to established commercial policies; Promote meetings with the team, to transmit sales strategies, analyze the performance obtained, review goals, implement training programs and guide the preparation of the monthly work plan; Evaluate the performance of results through internal reports and market audits, in order to ensure the achievement of sales objectives through specific plans and actions; Creation of indicators (KPI's) and management reports to measure results; Inventory maintenance by curve; Negotiation in purchases and sales (Sell in x Sell out); Knowledge in Logistics, Supply Chain; Transfer Order, monitoring performance and optimizing the process (Electronic Vans); Cost reduction and optimization of work routines, without loss of quality Preparation of standards procedures (POP, Flowchart, Organizational Chart and Schedule); Preparation of Project Charter and Functional Specification; Contact with Large Associations and Pharmacy Networks; Monitoring and development of employees;Implementation of business plan and annual promotional calendar of categories for clients - JBP; Develop periodic informative performance reports with the results of actions / projects implemented; Trade Marketing actions and preparation of actions calendar according to the designated budget; Preparation of campaigns, focusing on growth in the mobile year or in the short term; Channel information analysis - sell in and sell out / breakout / positivization / margin, etc; Analysis of market data from IQVIA, Close Up, Dunnhumby, Nielsen and Neogrid; Constantly visiting the POS, creating a closer relationship with the customer and understanding the execution.

Viviane Marques's Current Company Details
GRUPO NC

Grupo Nc

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KEY ACCOUNT PHARMA | SALES MANAGER | TRADE MARKETING MANAGER
hortolandia, sao paulo, brazil
Website:
gruponc.net.br
Employees:
430
Viviane Marques Work Experience Details
  • Grupo Nc
    Gerente Nacional De Vendas
    Grupo Nc Feb 2024 - Present
    Brasil
  • Grupo Nc
    Gerente Trade Marketing Categoria
    Grupo Nc Apr 2022 - Jan 2024
    São Paulo, Brasil
  • Hypera
    Key Account
    Hypera Sep 2018 - Jul 2020
    São Paulo, Brasil
    Responsible for Sell In and Sell Out routines with customers. Treat any type of action that would boost sales, in order to ensure the planned Sell In for the month and quarter. Joint routine with Trade Channel and Category areas, in addition to Medical Advertising and Merchandising. These fronts directly influence the sell out. Initially serving networks in SP such as Extrafarma and Canal Alimentar, later networks in Rio de Janeiro such as D1000 (Grupo Profarma), Venâncio, A Nossa Drogaria. Ending my trajectory in the company working in customer service for over 1 year in the DPSP network.
  • Hypera
    National Trade Marketing Manager
    Hypera Dec 2016 - Sep 2018
    São Paulo, Brasil
    Responsible for managing all Indirect Channel Sell Out actions, along with a team of 9 Trade Supervisors who reported to me. National coverage, with service in Distributors and Medium Networks. Creation of the annual marketing plan with the areas of Marketing, Trade Channel and, of course, the client. Concern with delivering/applying a plan configured with four hands, in order to make it feasible and applicable. Budget management for the area for planning extra-plan actions, when necessary. Forecast participation when in the product, margin scope.
  • Hypera
    Trade Marketing Coordinator
    Hypera Aug 2016 - Dec 2016
    São Paulo, Brasil
    Trade Marketing with service to the Indirect Channel focused on Distributors. With a team of 5 people reporting directly to me, we served all Abradilan Distributors with routines that involved Sell Out.
  • Hypera
    Trade Marketing Supervisor
    Hypera Jun 2015 - Aug 2015
    São Paulo, Brasil
    Responsible for applying Trade actions at Distribuidora Panpharma, with Sell Out actions that would boost sales. Application of an annual marketing plan, monitoring of results, collection of coefficients that distort the ROI (Return on Investment) in order to value the investment applied to the client served.
  • Panpharma
    Commercial Coordinator
    Panpharma Oct 2008 - Nov 2014
    São Paulo, Brasil
    Worked directly with the Pharmaceutical Industry, intermediating and authorizing sales by Logistics Operation. Managing a team of 7 people, who operated the Industry sales through the Distributor. Sales analysis, performance and margin monitoring, price formation, in addition to any negotiation involving the Industry subsidy.

Viviane Marques Education Details

Frequently Asked Questions about Viviane Marques

What company does Viviane Marques work for?

Viviane Marques works for Grupo Nc

What is Viviane Marques's role at the current company?

Viviane Marques's current role is KEY ACCOUNT PHARMA | SALES MANAGER | TRADE MARKETING MANAGER.

What schools did Viviane Marques attend?

Viviane Marques attended Uninove.

Who are Viviane Marques's colleagues?

Viviane Marques's colleagues are Tomaz De Aquino R., Dhiogo Fernandes, Larissa A. De Araújo, Isabela Moreira, Kleber Peron, José Roberto Tiago, João Vitor Liuti Santos.

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