Vivian Villamin Evans Email and Phone Number

Are you struggling to create a compelling look and story for your products and environments? At my design practice, I help clients big and small find solutions to these kinds of technical and creative challenges. In the past 20 years, I’ve helped many of the world’s leading brands choose the colors, materials, forms and silhouettes that make their products must-haves. I can bring your vision to life, too. My specialties: ⦿ Design strategy⦿ Product design and development⦿ Trend directions⦿ Color Material Finish (CMF) design⦿ Product stories⦿ Guest lecturing

I earned the nickname “The Color Expert” at Newell Brands, where I formulated CMF and merchandising strategies across several billion-dollar categories. When I wasn’t advising marketing and design executives, I was in my happy place — getting hands-on developing concepts and building product prototypes.Key highlights:⦿ Founding the “Newell Brands Color Excellence” program to improve product quality and craftsmanship⦿ Reviewing, directing and approving the design project funnel for categories valued at around $6 billion⦿ Orchestrating design strategies to create varying looks and feels within the same product line — making products more relevant and appealing to different consumer groups⦿ Traveling between Asia and Europe to oversee product development and coordinate with international, multilingual teams⦿ Pantone inviting me to speak as a color expert

When I operated my consultancy TrendCounsel, industry leaders trusted me to help them answer the persistent question: What’s next? I focused on translating cultural trends into actionable market and design insights. My work at TrendCounsel helped establish my reputation as one of the leading color pros in the business.Key highlights:⦿ Analyzing trends and defining concepts for the beauty industry, product development and design consultancies⦿ Speaking at media events as an expert on meaningful trends and innovations in product design⦿ Creative direction for product design, styling and brand language⦿ Producing high-fidelity product prototypes for product photography and sales samples⦿ Devising custom color targets and specifications for mass production

Introducing laser-etching technology to the iPhone case market is one of my many proud moments at Belkin, where I oversaw CMF design and assortment planning for the #1 case brand in the United States. I had the final say when it came to colors, materials and graphic art direction for the Apple and Dell accessory business.Key highlights:⦿ CMF and trend strategies helped boost sales, with an increase from $20 million to $100 million in 3 years⦿ Accelerated speed-to-market processes that guaranteed Belkin brought on-trend colors, materials and graphics to market before anyone else⦿ Introducing cutting-edge manufacturing processes and materials innovations that made Belkin products feel fresh and personal⦿ Presenting concepts and consumer research to senior buyers from Apple retail, Target, Walmart and many other top retailers.⦿ Getting the sweetest thank you cards from my interns (of course, I’ve kept them all)

From fireproof suede for professional racecar drivers to fashion-forward beach sandals, I brought an inventive spirit to Oakley’s footwear line. My design vision blended high-performance products with an on-trend, edgy vibe. Key highlights:⦿ Designing and developing state-of-the-art materials, prints and on-brand colors across all footwear categories⦿ Collaborating with the 3-D model shop, sample room cobblers and sewers, and interdisciplinary design teams⦿ Jetting around the world to develop footwear, source materials and present concepts to global distributors ⦿ Channeling the power of holistic design into integrated brand and merchandising stories

Even before "wearables" emerged as a buzzword, I worked to bring a sense of innovation to the category with winning color material strategies for Nike's global watch line. It's one of the many transformative products I worked on in my years at Nike, where I was also their first-ever professional color designer for NikeiD.Key highlights:⦿ Serving on the color committee to create Nike's corporate color palette and design themes⦿ Steering the ship as Color & Trend manager for multiple launches — sourcing materials and suppliers, negotiating schedules and pricing terms, and working with multilingual, global teams⦿ Successfully pitching an original concept for a limited-edition artist collaboration that evolved into buzzy shoe launches in Tokyo and the U.S.⦿ Meeting with executives of Studio Ghibli, where I got the rare thrill of seeing animators at work on "Howl's Moving Castle"