Wei Han Email & Phone Number

I am the first Employee in the America to help building the LA office, company website and hiring a team with top-tier talents in social media, e-commerce, sales, supply chain, buyers, TikTok content creation, PR, celebrity/influencer management and performance marketing.

- Market entry consultant for international brands.- User acquisition and growth marketing consultant for gaming and start-ups. - Social media blogger on TikTok China with 170,000 followers.- Micro influencer for consumer brands.

Career break, networking, market research and exploration.

Austin, Texas, Us

Collaborated with the Director of Monetization to develop a marketing strategy and roadmap for a top slot game, resulting in an 11% YoY revenue increase despite industry-wide revenue declines. Exceeded company benchmarks in new user retention and ARPDAU through effective live operations and marketing strategies.• Successfully reversed retention and revenue growth decline by A/B testing the free coin economy. Achieved the highest Day 1 retention rate among all top games in the company.• Developed lifecycle marketing strategies, improving push notifications/email targeting and content, increasing CTR by 11% and return value by 15%.• Managed Social Media and CRM teams, doubling community size and increasing engagement by 20x.• Launched new features like Goldie’s Match, Daily Jewel, and Poseidon’s Pass across all marketing channels to boost retention and LTV.• Partnered with UA and Retargeting teams to optimize paid campaigns, achieving a 20% increase in display campaign ROI through A/B testing and enhanced creative content.• Introduced the Red Envelope Mailbox Challenge, increasing day-over-day retention by 25%, and the Spin-a-thon social challenge, which boosted revenue by 40% during the event.• Conducted mailbox surveys to validate favorite slot concepts and BOGO events, introducing new engagement levers that led to record-breaking revenue.• Proficient in tools including Jira, Adjust, Tableau, Data.ai, Playliner, Teak, Sprout Social, Dynamo, Meta, Google, and iOS analytics.

Livingston, Ca, Us

• Assisted the Marketing Director in managing campaign budgets supporting a $3.0 billion portfolio.• Provided post-campaign ad-hoc sales analysis utilizing various analytics platforms including IRI, PromoteIQ, Kroger Stratum, Inmar Analytics, Quotient Business, Target Roundel Kiosk, and Instacart. Successfully improved return on advertising spend (ROAS) across all product categories.• Oversaw creative, paid media, and SEO agencies to execute search, display, social media, influencer, and SEO campaigns. Utilized tools like Google Analytics, Bright Edge, Sprout Social, WordPress, Bazaarvoice, and Destini data to compile quarterly campaign performance reports for the marketing team.• The sale of the star product, Take Out Crispy Chicken Wings series, surged during the March Madness campaign. Smart Crust Pizza new product launch campaign won two Stevie Awards in 2021.

Culver City, California, Us

• Collaborated with marketing, product, engineering, game design, and other teams to provide actionable insights aimed at enhancing user acquisition, engagement, and monetization. This involved creating and updating ad hoc queries as well as Tableau, Excel, and Google Sheet dashboards.• My game Vineyard Valley won Best Casual Games of 2019 on Google Play

New York, New York, Us

• Drove product initiatives for using agile development methods, ensuring timely delivery within budget, and fostering effective cross-functional communication and collaboration.• Determined metrics of success for each product and follow up with an analysis of metrics and next steps.• Developed directional LTV revenue model to improve the marketing campaign ROI, identified some low efficiency platforms to optimize.• Launched the engagement model to find the most relevant content for email team.

Vancouver, British Columbia, Ca

• Initiated supply and demand analysis of key chase items, resulting in a 120% revenue increase during the sales event.• Designed an analysis framework and conducted tests for features such as Battle Map and Wheel Game, assisting producers in identifying optimal difficulty levels and pricing. This initiative led to a remarkable 50% increase in average daily revenue.• Identified currency inflation resulting from cheating programs and human error, preventing a further 5% loss in daily revenue.• Led real-time analysis of key metrics and user feedback to derive insights for product development. Additionally, developed a revenue projection model based on cohort behavior trends.

Beaverton, Or, Us

• Received the "Nike Maxim Award" for the 2008 Beijing Olympic City Attack and Golden Moment retail campaign, which doubled daily sales at the Nike Beijing flagship store.• Led the launch of the Jordan 23 Limited Edition footwear in VIP Jordan doors, resulting in a 55% increase in the store's monthly average sales.• Contributed to achieving a 100% sell-through of F.C. Barcelona and Manchester United team jerseys during the Euro-champ final campaign.• Designed and established the Nike Plus experience zone at Nike Beijing during the city marathon season, resulting in thousands of online registrations for the running club.• Led a 20-member women's training retail brand presentation team to execute high-quality retail campaigns featuring strong product assortments, interactive consumer experiences, and elevated staff services.

• Contributed to crowd-sourcing scripts and creating TV commercials for the "Pepsi Creative Challenge" summer campaign, which received the global "PepsiCo 3D Marketing Award."• Led the above-the-line advertising execution for the "Pepsi World Challenge" football campaign during the 2006 Football World Cup season.• Coordinated TV commercial briefings and managed celebrities for million-dollar productions across Korea, China, Taiwan, and Hong Kong.

Bachelor, International Economics And Trade

Master, Mba - Finance