Vivian Son

Vivian Son Email and Phone Number

Co-Founder Pawsitive MGMT I Event Producer I Brand Influencer Marketing I Social Media Management @ Pawsitive MGMT
Vivian Son's Location
Los Angeles, California, United States, United States
About Vivian Son

Experienced Event Producer with a demonstrated history of working in the music industry. Skilled in music management, business planning, social media, influencer marketing, sponsorships, sales, and new business opportunities. Currently, co-founded an experiential marketing company, "Pawsitive MGMT," producing the best dog events in LA.

Vivian Son's Current Company Details
Pawsitive MGMT

Pawsitive Mgmt

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Co-Founder Pawsitive MGMT I Event Producer I Brand Influencer Marketing I Social Media Management
Vivian Son Work Experience Details
  • Pawsitive Mgmt
    Co-Founder
    Pawsitive Mgmt Oct 2021 - Present
    Los Angeles, California, United States
    - Co-founded a company dedicated to transforming the landscape of dog events, blending a genuine love for furry friends with community engagement.- Achieved remarkable growth of 900% in just 2 years, establishing the company as a leader in the dog events industry.- Led the strategic planning and production of dog-centered events, ensuring a seamless and enjoyable experience for attendees.- Pioneered experiential marketing activations, elevating the event experience and creating lasting memories for both pups and pup parents.- Secured sponsorships and partnerships with mindful dog brands, contributing to the diversification and enhancement of the event offerings.- Implemented workshops and activities to promote a conscious-minded and balanced lifestyle, contributing to increased community awareness.- Collaborated with like-minded brands to enhance the company's profile and create mutually beneficial partnerships.- Successfully organized events with over 3,000 attendees, demonstrating the broad appeal and popularity of our dog-centered experiences, and collaboratively worked with pupfluencers to enhance engagement and reach.
  • Business Owner
    Branding/Content Creator
    Business Owner May 2018 - Present
    Greater Los Angeles Area
    - Initiated the development and implementation of innovative marketing strategies, campaigns, and brand initiatives for influencers, celebrities, and corporate entities.- Collaborations with content creators, videographers, and photographers to produce compelling pre and post-event promotions.- Initiated and cultivated a thriving community of influencers, fostering collaboration and synergy within the network.- Innovated and crafted original content, encompassing ideation, design, and execution of static social media assets.- Orchestrated significant growth by effectively managing and coordinating content and engagement across diverse social media platforms, such as Instagram, Facebook, YouTube, and Snapchat.- Played a pivotal role in supporting press activities, including pitching and fostering partnerships with activation opportunities.
  • Self-Employed
    Event Producer
    Self-Employed Jan 2015 - Present
    Los Angeles
    - Led and managed diverse projects and clients, including high-profile events such as Electric Daisy Carnival (EDC), Nocturnal Wonderland, Main Festival, and AIRBNB Open – LA.- Achieved a remarkable 150% increase in social media followers and clicks through strategic campaign management, online content creation, and collaborative efforts with photographers, videographers, and graphic designers.- Formulated and executed comprehensive social brand and brand awareness strategies in collaboration with the digital marketing team and influencers to drive meaningful engagement.- Oversaw intricate tour logistics, including artist work schedules and stage production elements, through effective collaboration with artists, tour managers, and stage managers.- Managed seamless event logistics by meticulously planning and organizing venues, recruiting and supervising staff, collaborating with vendors, and ensuring the successful implementation of set arrangements.- Executed event ticketing and credential processes for events with a capacity of 150,000+ attendees.- Skillfully handled talent booking and expenses budgeting, managing up to $275,000 for 30+ artists annually across Hip-Hop and EDM genres.- Spearheaded sponsorships by creating impactful sponsorship decks, conducting market research, and seamlessly integrating brands into event activities.
  • Rescueskin Laboratories
    Brand Influencer Marketing
    Rescueskin Laboratories May 2019 - Sep 2023
    Los Angeles County, California, United States
    - Strategic Partnership Development by established and nurtured relationships with key influencers and brand ambassadors to enhance the skincare company's presence in the beauty and wellness industry.- Campaign Ideation and Execution by collaborating closely with influencers to conceptualize and execute innovative content strategies that aligned seamlessly with the brand's messaging and visual identity.- Content creation of compelling and authentic content through effective collaboration with influencers, ensuring it resonated with the brand's values and aesthetic.- Influencer Outreach and Onboarding identified and engaged potential influencers, skillfully negotiated partnerships, and managed brand's image.- Audit, track, and analyze the performance metrics of influencer marketing campaigns, providing valuable insights and actionable recommendations for continuous improvement.- Conducted negotiations and managed contracts with influencers, ensuring clarity on expectations, deliverables, and strict adherence to brand guidelines.- Event and Product Launch Support: Collaborated with influencers to amplify brand presence during product launches and special events, strategically maximizing reach and engagement.- Community Engagement: Fostered a sense of community among influencers, encouraging collaboration and shared enthusiasm for the brand's skincare and beauty products.- Collaborated seamlessly with other teams, including social media, marketing, and product development, to ensure a unified and integrated approach to brand promotion.
  • Netflix
    Operations Manager
    Netflix Jul 2017 - May 2019
    Los Angeles Metropolitan Area
  • Iheartmedia
    Account Executive
    Iheartmedia Feb 2008 - Mar 2014
    Greater Los Angeles Area
  • Cr8Tive Theory
    Co-Founder/Artist Manager
    Cr8Tive Theory 2007 - 2014
    Greater Los Angeles Area
  • Cal Marketing & Promotions Group
    Project Manager
    Cal Marketing & Promotions Group Aug 2006 - Sep 2007
    Greater Los Angeles Area
  • 100.3 The Beat / Radio-One
    Marketing And Promotions Coordinator
    100.3 The Beat / Radio-One Jul 2004 - Aug 2006
    Greater Los Angeles Area

Vivian Son Skills

Event Management Social Media Artist Development Creative Direction Digital Marketing Connectivity Advertising Event Planning Music Industry Television Radio Consulting Product Management Business Planning Public Speaking Market Research Blogging Social Networking Training Sales Google+ Twitter Facebook Digital Media Marketing Social Media Marketing Sponsorship Event Production Management Sponsorship Sales New Business Opportunities Entertainment Music Management Contract Negotiation Project Management Microsoft Office Email Marketing Music Festivals Festival Production Indesign

Vivian Son Education Details

Frequently Asked Questions about Vivian Son

What company does Vivian Son work for?

Vivian Son works for Pawsitive Mgmt

What is Vivian Son's role at the current company?

Vivian Son's current role is Co-Founder Pawsitive MGMT I Event Producer I Brand Influencer Marketing I Social Media Management.

What schools did Vivian Son attend?

Vivian Son attended California State University-Long Beach.

What skills is Vivian Son known for?

Vivian Son has skills like Event Management, Social Media, Artist Development, Creative Direction, Digital Marketing, Connectivity, Advertising, Event Planning, Music Industry, Television, Radio, Consulting.

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  • Vivian Son

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