Vivian Ramirez Email and Phone Number

Strategic marketing leader specializing in creative earned media, building brand awareness and equity for culture-first entities. Establish short-and long-term marketing strategy and advise on brand innovation and growth opportunities. Areas of concentration are: • Entertainment & Multicultural Marketing• Brand/Talent Partnerships • IP Portfolio Development, Management, GTM Strategy• Project Management & Product Development Management

• Served as the entertainment subject matter expert, leading cross-functional strategy and cultural insights for talent relations, brand collaborations and brand amplification across music, sports, fashion and culture.• Negotiated and led talent relations for the only integrated marketing campaign featuring a musical talent to drive crypto product awareness. Secured music licensing rights of featured talent. Campaign resulted in the highest brand engagement KPIs in brand history.

• Entertainment team lead for multicultural marketing brand priorities across Latinx, Basketball, and Streetwear. • Managed A-Level global entertainment based partnerships. Scope included: Talent & Partner Relations, Seasonal Product Development, GTM Consumer Marketing Strategy, Global In-Line Brand Campaign Integration, Experiential Activations and Budget Management. • Developed/executed social impact programs and spearheaded multicultural brand campaigns. • Identified and executed endorsement agreements with entertainment-based talent (music and sports) and cultural tastemakers to support domestic (US) and global brand initiatives. Spearheaded communication with internal regional marketing teams (creative, brand, digital, commercial, etc) to develop global GTM plans, provide guidelines, and execute high visible brand activations. Entertainment talent projects include: Rihanna (PUMA by Rihanna), J. Cole (Dreamville), Miguel Cotto, Big Sean, Cordae, and more.

• Developed and managed annual marketing and production budget. • Executed bi-coastal in-store events and collaborated with the design team to develop custom giveaway product.• Managed brand’s public relations firm in all matters directly relating to the brand.

• Secured and managed charity partnerships, produced cocktail events, and facilitated VIP guest relations for annual three-day event and runway show. • Creative project manager of quarterly digital company magazine. Developed the editorialdirection, produced photo shoots, and managed the post-production.