As the former Head of Business and Customers at Grupo Morada, a leading funeral company in the Northeast of Brazil, I led and managed the Commercial, Marketing, Customer Success, Floriculture, and Customer Service areas, with a team of seven managers and about 500 employees. With more than four years of experience in this role, I delivered quality and value solutions for the customers, through a digital, omnichannel, and user-centered strategy.My core competencies include structuring and managing high-performance teams, focused on goals and results; transforming the Marketing area with the development and launch of new products and services; implementing and managing CRM and CS, with the monitoring and improvement of customer satisfaction and retention indicators; and branding and rebranding the brands, products, and services of Grupo Morada, with market positioning and corporate communication. I am a hands-on executive, with ethics, creativity, analytical and holistic thinking, and collaborative leadership.