Vivian Sullivan Email & Phone Number

Aventura, Florida

• Responsible for the development and implementation of the Caribbean territory’s selling strategies to secure sales growth for Hasbro brands.• Met with clients and distributors to establish specific retail needs within their markets while negotiating discounts, rebates and incentives.• Attended yearly Sales and Marketing Previews at Hasbro Headquarters in Pawtucket, Rhode Island to establish product knowledge and become familiar with new brands, items and initiatives. • Attended the 2011 and 2012 New York City Toy Fair. Responsible for hosting and entertaining clients at Hasbro’s showroom while actively highlighting and demonstrating new products and key drivers for the upcoming year. • Coordinated, planned and executed Beyblade LET IT RIP Tournament in Guadeloupe, French West Indies which resulted in a 15% growth increase of the brand within the territory. • Actively searched and brought in new business throughout the Caribbean, resulting in over three new accounts for Hasbro Inc, and an increase in total Caribbean sales orders by 65%. • Visited markets to evaluate operations and provide support to clients while expanding Hasbro in-market presence throughout region. • Reviewed customer import purchase orders for accuracy; including evaluating terms, conditions, pricing and timing. Effectively communicated all issues with customers and with internal personnel; including Demand Planning and Sales Administration to ensure fulfillment.• Analyzed data during sales forecasts and productions plans, to determine inventory allocations against orders. • Complied information and created the format for Hasbro Latin America’s Sales Book, a regional sales report which detailed all products ordered throughout the region via client, brand and category. • Actively worked with SAP Business Management Software organizing reports based on a variety of sales aspects including orders, shipments, pricing, delivery date, backorders etc.

Coral Gables, Florida

• Analyzed sales statistics throughout Central America and Caribbean to determine business growth potential.• Responsible for scheduling meetings and entertainment for clients attending the 2010 and 2011 NAPTE Conference and Exhibition as well as the 2009 and 2010 LA Screening Event at Warner Brothers Studios in Burbank, California. • Actively negotiated with network television clients to assess regional needs and establish media packages which ensured 15% increase in revenue throughout three consecutive years.• Worked with senior management to establish and execute THE HARRY POTTER campaign to sell exclusive rights of the franchise to certain clients in Central America which resulted in an additional 5% increase in the movie category sector. • Performed extensive follow up to the sales cycle including contract order signature, contracts preparation, amendments preparation, materials delivery, and contracts payment. • Organized media update reports; such as media calendars and media budgets. • Coordinated sales operations with other departments in the company to ensure timely distribution of materials and payments.• Responsible for budgeting, forecasting revenue and establishing a long range plan.• Responsible for documenting meetings in writing along with proof reading and editing presentations, reports and contracts.

South Miami, Florida

• Tutored elementary, middle, and high school students in English grammar, writing and literature. • Planned, drafted and managed all corporate publications; including newsletters, brochures, fliers, media kits and invitations.• Responsible for writing and circulating press releases. • Worked alongside Digital Media personnel in updating the company website; specifically outlining current events and promotions. • Pitched editors and developed relationships with local media to ensure positive coverage.• Researched, planned, and coordinated local events to generate new business. • Conducted focus groups and other research from primary and secondary data.• Provided bi-weekly reports of results; highlighting achievements and outlining problem solving solutions.

Coral Gables, Florida

• Planned 360º campaigns for major corporate clients, including Visa International and Marriott.• Managed relationships with clients to assess and execute media placement needs.• Actively negotiated with media sales companies to obtain favorable rates and desirable media space.• Managed regional offices; provided marketing materials and services.• Supervised the creative process to effectively meet client needs while ensuring projects were completed efficiently and in a timely fashion. • Executed written agreements with cost effective and targeted media that provided profitable traffic.• Evaluated client and user research, market conditions and competitor data.• Collaborated with Social Media personnel to build up communication strategy, establish message postings and distribute among recipients.• Distributed materials and verified the accurate fulfillment of advertisements consistent with the client’s message and target audience. • Coordinated campaigns for TV (broadcast and cable), radio, print, internet and OOH throughout Latin America.• Analyzed campaign performance and captured key results in reports such as Adgraphs, Monitoring Kits, Post Buys, and Flow Charts.

• Launched marketing campaigns for Canon, Seagate, PalmOne and ITWomen.• Coordinated public relations activities and product launch events.• Pitched editors, produced media kits and created clip reports.• Conducted focus groups and other research from primary and secondary data.• Developed press releases and media advisories to implement domestic and Latin American campaigns.

• Updated media lists and pitched editors.• Drafted biographies and press releases.• Produced media kits and created clip reports.

Bachelor Of Science In Communication, Advertising/ Public Relations And English Literature

Activities and Societies: Public Relations Student Society of America, Alpha Kappa Phi Business Fraternity, Hispanic National Honor.

Liberal Arts

Activities and Societies: Pi Beta Phi