Vivian Tang Email & Phone Number

Grand Rapids, Mi, Us

Santa Monica, California, United States

Los Angeles, California, United States

● Responsible for creation of website’s blog, including writing, editing and publishing 20 articles monthly by commissioning and managing external writers● Optimize content by building, implementing and utilizing SEO best practices to ensure traffic builds and to increase keyword and rankings with articles, landing pages and marketing content ● Assist with developers, designers and customer service team for writing and editing requests ● Lead and execute content strategy based on… Show more ● Responsible for creation of website’s blog, including writing, editing and publishing 20 articles monthly by commissioning and managing external writers● Optimize content by building, implementing and utilizing SEO best practices to ensure traffic builds and to increase keyword and rankings with articles, landing pages and marketing content ● Assist with developers, designers and customer service team for writing and editing requests ● Lead and execute content strategy based on research and data from Ahrefs and Google Analytics● Develop overall content marketing strategy for targeted campaigns with ad agencies and sales team Show less

Santa Monica, California, United States

● Develop and manage Redbull.com's editorial calendar across all audiences● Build and maintain relationships with freelance writers and other professionals to successfully commission and produce impactful editorial content● Evaluate stories and pitches to determine compliance with standards and make effective strategic editorial decisions to improve site's overall engagement● Establish a workflow for requesting, creating, editing and publishing high quality content● Review and… Show more ● Develop and manage Redbull.com's editorial calendar across all audiences● Build and maintain relationships with freelance writers and other professionals to successfully commission and produce impactful editorial content● Evaluate stories and pitches to determine compliance with standards and make effective strategic editorial decisions to improve site's overall engagement● Establish a workflow for requesting, creating, editing and publishing high quality content● Review and proofread more than 20 commissioned articles monthly for proper grammar, spelling, punctuation, syntax and accuracy● Implement and develop SEO strategies and best practices by working with external SEO agency Work closely with marketing team in development of programming content, maintaining consistency with brand marketing and message strategies● Collaborate with The Red Bulletin magazine, global programming and social teams to find opportunities to cross-promote content Show less

Greater Los Angeles Area

● Curated content based on social and cultural data analysis● Reviewed bars and drinks in the Los Angeles beverage scene to build digital footprint and increase traffic and engagement

Greater Los Angeles Area

● Built and managed music team's editorial calendar● Developed data-driven, short-form videos and content targeting strategies for social platforms to amplify engagement, social media views and brand awareness● Wrote and produced 20 short-form videos monthly, in addition to branded digital campaigns for external clients including Netflix, Universal Pictures and Summit Entertainment● Managed, proofread and edited writers' assignments to align with brand's guidelines and voice ●… Show more ● Built and managed music team's editorial calendar● Developed data-driven, short-form videos and content targeting strategies for social platforms to amplify engagement, social media views and brand awareness● Wrote and produced 20 short-form videos monthly, in addition to branded digital campaigns for external clients including Netflix, Universal Pictures and Summit Entertainment● Managed, proofread and edited writers' assignments to align with brand's guidelines and voice ● Grew audience and video views by pitching new verticals and collaborating with data analytics team● Increased audience growth, engagement and video views by experimenting with newverticals Show less

Greater Los Angeles Area

● Wrote articles and produced original celebrity video content from red carpet interviews, set- visits and movie junkets for Cambio.com● Owned Instagram and targeted organic social media growth through data utilizing social media analytic tools including CrowdTangle and Hootsuite● Managed and organized editorial team’s content calendar for internal and external writers ● Assigned stories from trending topics to evergreen content and reviewed articles to guide editorial concepts… Show more ● Wrote articles and produced original celebrity video content from red carpet interviews, set- visits and movie junkets for Cambio.com● Owned Instagram and targeted organic social media growth through data utilizing social media analytic tools including CrowdTangle and Hootsuite● Managed and organized editorial team’s content calendar for internal and external writers ● Assigned stories from trending topics to evergreen content and reviewed articles to guide editorial concepts and tone● Increased website's unique monthly visitors from 3 million to 9 million by implementing new content strategies● Contributed in relaunch of Cambio.com in partnership with Girls Who Code and #BUILTBYGIRLS Show less