Consulting services for business operations, corporate and product marketing, process design and improvement, pre-sales activities, post-sales activities, customer success, change management, training development, presentation development and more. Client engagements include:• Served as contracted Head of Marketing for a mobile iGaming software company. Led project management and marketing for the company's initial coin offering.• Provided business operations consulting for a SaaS AI-powered customer support startup, including optimization on sales lifecycle and lead gen funnel, recruiting support, and coaching of staff-to-mid level resources.• Supported executive team of a mobile ad tech startup, to refine strategic positioning and messaging, develop sales enablement tools, and redesign of corporate website.

• Reported to CEO, and served as part of the founding team for this AI-enabled customer service software, which allows companies to offer customer service and support right within their mobile apps.• Owned website, product marketing and public relations activities, including development of customer use cases, sales presentations and tools, thought leadership, and press releases.• Created lead gen funnels, and developed automated marketing drip campaigns for user acquisition and retention.• Spearheaded RFP/RFQ processes, coordinating with sales, product and engineering teams to develop complete submissions to win new business.

• Reported to CEO, leading product marketing, corporate marketing, communications and operational projects for this mobile app marketing startup.• Serve as a voice of the employees, overseeing routine All Hands meetings to share company news and updates, enable leadership to field employee questions, and uphold culture of broad transparency. Defined new employee onboarding process and developed onboarding materials. Coached key team members on professional development and mediated employee conflicts.• Overhauled corporate goal setting and performance management process, working with leadership team on a quarterly basis to define cascading goals and metrics. Responsible for end of quarter performance measurement.• Partnered with Account Management team to conduct client quarterly business reviews on key accounts, critical for account growth and retention.• Developed training curriculum to onboard a global advertising agency on our mobile advertising platform.

Manager in EY's Customer group, focused on helping companies leverage an insights-driven approach to improving decision making across the business, and building trusted relationships with their customers and employees by delivering better experiences, one interaction at a time. Specialties include:• Customer experience design• Voice of customer research• Process assessment and improvement• Operating model design• Insights-driven decision making• Organizational readiness for business transformations• Business development and go-to-market strategyClient engagements include:• Conducted an "inside-out" process and customer experience improvement assessment at a global health care company to identify opportunities for improving customer experience and employee engagement during the health plan selection and enrollment stages of the customer lifecycle. • Defined new operating model, governance, and capability roadmap to support greater insights-driven, customer-centric decision making at a global health care payer. • Designed a user-informed internal project tracking process and tool to provide the Information and Analytics function of a health care organization with a comprehensive inventory of Insights projects to enable enhanced management, prioritization and reporting on the project pipeline. Developed training to present the tool to a user base of analysts across the U.S.

Senior consultant in EY's Customer group, which advises organizations on issues concerning customer strategy, customer experience, customer analytics and sales & marketing operations. Client engagements include: • Designed and delivered a series of global user workshops to gain Voice of Customer insights on customer pain points and bright spots related to use of a global staffing model. Identified opportunities for improving the user experience, and defined key enablers to drive increased usage of the model.• Conducted internal change impact and stakeholder assessments to develop an organizational readiness plan and roadmap for a global media and entertainment company preparing to undergo a global transformation to automate and simplify its sales processes. Determined necessary communications, capability building, sponsorship and measurement requirements on a role level across Sales and Service functions.• Part of a core team tasked with analyzing order fallout data along the customer lifecycle to identify opportunities to standardize and simplify components, data elements, and processes for a cable/telecom provider. Aided in preparation and synthesis of architecture and error analysis review sessions aimed to validate findings, develop solutions, and quantify business impact of this multi-million dollar initiative.• Conducted leading practice research, and evaluated operational considerations to guide feasibility assessment for a multi-billion dollar partnership between two global pharmaceutical companies.• Engaged in end-to-end design and development of a series of operational reports to measure performance of 50+ patient assistance programs at a health care payer. • Supported vision and strategy development for a nonprofit focused on advancing preventions and cures for brain disorders. Created a framework of key success factors of leading practice partnership organizations, and made recommendations to guide a partnership strategy.

• Emory Marketing Analytics Center Award for Academic Achievement• Advised the emerging brands division of a global beverage company on a new market entry opportunity. Conducted competitive landscape analysis, market research, and consumer surveys to size the market opportunity and identify specific consumer needs. Analyzed survey data to make strategic recommendations on product features, positioning, and pricing. • Evaluated and redesigned integrated marketing communications strategy for a major metropolitan city's energy rebate program, which was facing low resident awareness and participation. Conducted benchmarking research, in-depth interviews with key stakeholders and a telephone survey of area residents to determine psychological drivers for participation and craft optimal marketing messages for a multi-channel campaign.

• Conducted analysis on customer purchase data to identify national, regional and seasonal guest preference trends.• Developed an actionable menu optimization strategy in line with the restaurant's brand promise and observed consumer behavior. • Identified cost-saving opportunity through product waste and pricing analysis of regional-level data, and presented a business case for reducing entree cost through a strategic purchasing schedule.

• Developed, executed, and tracked marketing strategies and budgets for three business units, ensuring the plans support overarching business goals. • Managed website development, ad campaigns, and collateral development. • Spearheaded overhaul of DOMAINfest Global conference website, and developed specifications for content management system and event registration platform. • Managed email marketing programs aimed to retain clients and boost sales. Evaluated and set up centralized email platform for maximum efficiency and scalability company-wide. • Interfaced with product, sales, and creative teams to form messaging and branding aligned with each business unit’s overall marketing and product strategy.

• Centralized marketing efforts for the company with the acquisition of two brands. • Created marketing campaigns that cross-promoted company’s new product lines. • Pioneered development and implemented a series of custom-built web content management systems company-wide, which efficiently removed tech and QA staff from the process. • Directed production of artwork and wrote copy for ads, direct mail, newsletters, sales collateral, and websites. • Oversaw web development for public-facing websites, collaborating with designers, developers, systems, and QA.

• Rebranded company’s domain monetization product.• Developed marketing plan and sales materials for company’s mortgage lead generation product. • Project manager and site administrator for Domain Cargo, a website created to sell the company’s internal portfolio of generic, quality domain names. • Conceptualized and implemented customer service and client relationship management processes.

• Supported proposal preparation for government contracts, checking for RFP compliance. • Drafted press releases highlighting bids won to be placed on the company website. • Managed conference/tradeshow schedule for the domestic projects division.

• Performed an audit on the firm’s marketing efforts and made strategic recommendations for pricing, geographic expansion, and product bundling. • Conducted market research that captured data on target market demographics, competitor initiatives, and industry trends.