Qihan （Vivian） Wang Email & Phone Number

中国 北京市

Shanghai, China

-Distributed new advertising materials through TikTok Ads Manager, managed 3 accounts in NA, APAC, and EMEA (10 countries); monitored TTAM backstage every day, and measured and optimized performance based on data analysis; during my tenure, I launched and monitored 30+ English materials, 10+ Saudi materials and 20+ APAC materials, and improved the new user 7day cash ROI from 23% to 60%;-Completed 8 performance reports and shared insights with 3 key stakeholders in various geographies on weekly online meetings; the detailed reports with key metrics and market analysis boosted the new user cash revenue of paid ads channel from $100K to $531K, and developed the number of new users from 14K to 120K;-Involved in paid ads process including production, targeting, media planning, execution, performance feedback, advertising optimization scheme, and copy review; tracked the latest trends in ads ecosystem, explained the adaption ideas and highlights to the whole production team, and assisted the team accomplishing over 30 English creatives.

Shanghai, China

-Monitored and translated domestic news, trending topics, and videos on Weibo and Douyin for internal briefs and social media posts; accomplished over 100 topics, and 70% of them were selected as article inspirations by the editorial team, which helped the website acquire over 30 thousand views; 5 trending videos helped Instagram obtain over 2000 followers, and the total likes reached 2000+, one of the most popular videos regarding Squid Game gained 550+ likes and 20+ comments;-Designed and published daily WeChat posts in conjunction with the editorial calendar; generated 40+ posts by using different elements such as quote cards、carousel and graphic design, which helped the account increase followers to 600+；-Designed and developed content templates for daily Instagram posts, gained 500+followers and 3000+ likes with 20+ posts.

• Sorted out foreign public opinions involving a number of government issues • Sorted out the core points of news reports published from foreign media and translated them into Chinese • Translate PPT and literature materials of relevant lectures in Tsinghua University into Chinese/English

英国 英格兰 伦敦

-Responsible for the content editing, maintenance, and update of the "UK Zone" WeChat platform; generated more than 30 original articles by independently completing image/video/audio processing, copy creation, and format typeset through real-time monitoring of British online news media platforms; increased the number of followers of the official account by 4,000 +, and the maximum reading volume of a single article achieved 15,000 +;-Collected official data on social media, generated reports to analyze user preferences, and provided the basis for constantly optimizing content output and adjusting operation strategies.

Track sensational affairs on Weibo, and generate insightful articles for our target readers.

Liverpool, England, United Kingdom

-Organized a team of 10 Chinese student volunteers to support the project activities identified and designed for the school programs; created promotional materials for 2 theatre shows to engage Chinese students;-Prepared a unique and high-quality welcome event for Everyman Theatre and Philharmonic Orchestra for new students; planned activities including costume fitting, afternoon tea, theatre tour, pre-show, and immersive dramas to interact with audiences; launched intriguing promotions for upcoming events and collected ‘Likes’ on WeChat for broader publicity, which brought 200+ participants and boosted ticket sales by 20%;-Responsible for the establishment and operation of the WeChat community with 200+ participants, including content release, intra-group interaction, activity publicity, and community atmosphere creation; improved user engagement and user activity degree by 80%.

China Suzhou

• Researched, verified, and collated evidence and information from Southern Metropolis Daily archives and databases from the period of 2003 to 2008 to support the investigative story for the disability in China using relevant information sources• Performed Critical Discourse Analysis (CDA) to the articles on a weekly basis and identified potential interviewees, briefed them, and conducted both live and recorded interviews• Held weekly meeting with an experienced editor and collaborated with them to put together the completed item

China Suzhou

• Helped to establish the first Magazine in the College of Media and Communication with four main chapters including School Life, Food and Drink Culture, and Sports• Generated ideas for two main story features “Studying Aboard in Liverpool” and “Cosmetic Product Assessment”, total the features attracted over 200 new magazine's readers• Researched features and articles, Designed questionnaires to interview relevant group such as overseas students, and verified information, and interviewed sources• Wrote, edited, proofread, and subbed 4 pieces of articles that raised discussion in the campus• Organised monthly catch up with the department to provide new insight for future stories

China Beijing

• Assisted with reading scripts and provided notes for this science and history discovery TV program • Led a team of 4 to produce ten minutes documentary clips from scratch; identified the topic to be focusing on aged people lived in Beijing Hutong• Directed managed and facilitated the Beijing Hutong Project. Work responsibilities included project and budget management; location scouting; interview questions design and video shooting• Presented the theme of Hutong being a symbol of Beijing, but the graduate “lose” symbolic meaning to the aged due to the modernization and urban transformation

Master Of Arts - Ma, Global Media And Communication, 3.8/4.0

Master Of Arts - Ma, Global Media And Communication, Merit+

Activities and Societies: Jun 2019 – Jun 2019 Global Journalism Summer School, London School of Economics• Explored and researched.

Bachelor Of Arts - Ba, Communication Studies, Upper Second Class

Activities and Societies: Sep 2018 – Oct 2018 Liverpool Public Relations Project• Assessed the various writing style used in articles.

Bachelor Of Arts - Ba, Communication Studies, Upper Second Class

Sep 2017 – Sep 2017 EAP Research Project – The competitive advantage of KFC in Suzhou • Led a team of six to perform a market research.