Vivian Yiwei F. work email
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Vivian Yiwei F. personal email
Vivian Yiwei F. phone numbers
Vivian Fu is passionate about leveraging the power of massive data to connect dots, drive insights and inform decisions.Vivian earned her master degree in Integrated Marketing Communication at Northwestern University. She pursued tracks in Marketing Analytics and Digital & Interactive Marketing with extensive project experience in Data Analysis, Segmentation Analysis and Shopper Marketing.SpecialtiesWeb Analytics: Adobe Analytics Suite (Omniture, Discover, Report Builder, Data Warehouse, Analysis Workspace etc.), Google Analytics (Certified)Tag Implementation: Adobe Dynamic Tag Manager (DTM), Google Tag Manager (GTM - Certified)Data Mining: SQL, SAS (Advanced Certificate), SPSS, R, ExcelData Visualization: Tableau, Data StudioStatistics: Regression Analysis, Factor Analysis, Cluster Analysis, Decile Analysis, Time-series AnalysisMarketing Research: ForeSee, Qualtrics, Ethnography, Focus Group
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Principle Analytics LeadAdobe Jun 2024 - PresentSan Jose, Ca, Us -
Web Analytics ManagerAdobe Sep 2021 - Jun 2024San Jose, Ca, Us
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Web Analytics ManagerAutodesk May 2020 - Sep 2021San Francisco, Ca, Us -
Senior Web Analyst, Digital HelpAutodesk Dec 2017 - May 2020San Francisco, Ca, Us
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Marketing Science Senior AnalystCritical Mass Aug 2016 - Nov 2017Calgary, Alberta, Ca -
Marketing Science AnalystCritical Mass Feb 2015 - Aug 2016Calgary, Alberta, Ca
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Analytics And Digital Strategy InternKellogg Company Jun 2014 - Aug 2014Battle Creek, Michigan, Us- Presented a landscape analysis on Kellogg’s competitors and major retailers to better understand cutting-edge mobile marketing strategies and tactics used to help consumer decide to purchase- Used SPSS to analyze survey raw data (2000+ observations, 1000+ variables) collected by agency to create 3 new shopper segments- Compiled 5+ insight reports for both project use and Kellogg internal reference by deep profiling each segment- Provided Kellogg’s an actionable mobile marketing plan that focuses on the decide phase of the shopper journey -
Marketing Intern, Pepsi Brand Campaign TeamPepsico Jul 2012 - Sep 2012Purchase, New York, Us• Engaged in 2 Pepsi nationwide campaigns (National App Competition & 2013 Chinese New Year Campaign) - Lead partners from China Unicom and Innovation Works to organize an Mobile App Salon PR event in Wuhan with over 150 attendees - Independent managed 2 agencies for designing and updating the official website for Pepsi Mobile App Competition and publicizing event information through Pepsi official Twitter platform - Drafted the Mobile App competition EDM with a coverage of 3000+ target audience - Conducted landscape analysis on mobile apps in China, Pepsi partners’ historical CNY campaigns and behaviors of post-90s generation - Wrote 5+ reports and prepared 3+ presentations for Pepsi internal reference -
Pta (Part-Time Associate)Bain & Company Jul 2011 - Aug 2011Boston, Ma, Us• Engaged in 2 commercial due diligence projects, including financial lease, mobile phone chips - Compiled 20+ research reports through qualitative research and in-depth interviews to understand mobile phone trips industry in China - Participated in 10+ expert interviews to collect industry insights about financial lease industry - Conducted data analysis on China Construction Machinery Industry Yearbook by using Excel Pivot Table and Vlookup function
Vivian Yiwei F. Skills
Vivian Yiwei F. Education Details
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Northwestern UniversityIntegrated Marketing Conmmunication -
Wuhan UniversityGeneral
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Wuhan Foreign Languages School
Frequently Asked Questions about Vivian Yiwei F.
What company does Vivian Yiwei F. work for?
Vivian Yiwei F. works for Adobe
What is Vivian Yiwei F.'s role at the current company?
Vivian Yiwei F.'s current role is Principle Analytics Lead at Adobe.
What is Vivian Yiwei F.'s email address?
Vivian Yiwei F.'s email address is vf****@****obe.com
What is Vivian Yiwei F.'s direct phone number?
Vivian Yiwei F.'s direct phone number is +184786*****
What schools did Vivian Yiwei F. attend?
Vivian Yiwei F. attended Northwestern University, Wuhan University, Wuhan Foreign Languages School.
What are some of Vivian Yiwei F.'s interests?
Vivian Yiwei F. has interest in Education, English Literature, Chinese Dulcimer, Photography, Belly Dancing.
What skills is Vivian Yiwei F. known for?
Vivian Yiwei F. has skills like Marketing, Digital Marketing, Integrated Marketing Communications Planning, Market Research, Sas, Data Analysis, Spss, Social Media, Microsoft Office, Photography, Analytics, Leadership.
Who are Vivian Yiwei F.'s colleagues?
Vivian Yiwei F.'s colleagues are Praveen Goyal, Amika Mehta, Garik Khachaturyan, Any Man, Madina Abdulkerim, Wejdan Abdullah, Ryan Comtiag.
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