Vivian Arias Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

As Audible’s sr. creative manager I work collaboratively with creative marketing and product leads to come up with all creative needs, from titles and original titles campaigns, to product marketing assets to scripts and creative for marketing events. From concept, to scriptwriting and pitching all the way to working alongside the production houses in São Paulo and Rio to create final assets and assure the production, direction and execution of the scripts all the way to final cut meet our… Show more As Audible’s sr. creative manager I work collaboratively with creative marketing and product leads to come up with all creative needs, from titles and original titles campaigns, to product marketing assets to scripts and creative for marketing events. From concept, to scriptwriting and pitching all the way to working alongside the production houses in São Paulo and Rio to create final assets and assure the production, direction and execution of the scripts all the way to final cut meet our strategy and quality assurance standards. Show less

São Paulo, Brazil

As Audible’s creative consultant and writer I worked collaboratively with creative marketing leads and heads to come up with the creative strategy and scripts for all of their titles and original titles campaigns. From strategy, to concept, to scriptwriting and pitching all the way to working alongside the production houses in São Paulo and Rio to quality assure the production, direction and execution of the scripts all the way to final cut of each piece.

São Paulo, Brazil

The primary purpose of this role is to lead WarnerMedia’s kids and family creative strategy, as well as develop and mentor WarnerMedia’s kids and family creative talents. As the Regional Creative Lead in LATAM, I work in collaboration with the US Global team and the Head of Brand Strategy, as well as side by side with the heads of Marketing, Original Production, Franchise Management, Visual Branding and Production, to deliver first class creative concepts and editorial content proposals for all… Show more The primary purpose of this role is to lead WarnerMedia’s kids and family creative strategy, as well as develop and mentor WarnerMedia’s kids and family creative talents. As the Regional Creative Lead in LATAM, I work in collaboration with the US Global team and the Head of Brand Strategy, as well as side by side with the heads of Marketing, Original Production, Franchise Management, Visual Branding and Production, to deliver first class creative concepts and editorial content proposals for all of our platforms.The CN Creative Services group works as an internal creative powerhouse, that delivers creative concepts and editorial content proposals from first draft to final executed product, for all of our internal departments and many different platforms (Linear, YouTube, TikTok, Instagram, etc). We also work very closely with the Original Productions department, to come up with format proposals that work against the needs of their content slate. From this collaboration we have recently successfully created and launched together shows such as the Any Malu Backstage and The Any Malu Show for example. Show less

São Paulo Area, Brazil

Work closely with our creative talents and Network leads to develop 360 campaigns, on-air and social content that delivers against our marketing calendar’s strategy and most importantly our fan's high expectations. Development and creation of content and campaigns for all linear and non-linear channels plus social media to drive traffic, engagement and ratings.Featured Projects:• ToonTubers. Role: Creator, Writer and Showrunner. Cartoon Network’s YouTube original that is also… Show more Work closely with our creative talents and Network leads to develop 360 campaigns, on-air and social content that delivers against our marketing calendar’s strategy and most importantly our fan's high expectations. Development and creation of content and campaigns for all linear and non-linear channels plus social media to drive traffic, engagement and ratings.Featured Projects:• ToonTubers. Role: Creator, Writer and Showrunner. Cartoon Network’s YouTube original that is also kicking it on PayTV. In less than 2 years ToonTubers has reached 21.5 million people on LATAM PayTV alone, over 300 million views on YouTube, almost 1 billion of minutes watched and was the 4th most watched show on TV in 2017 (1st most watched show on CN’s lineup produced in LATAM). ToonTubers was Cartoon Network’s ticket in the YouTube gameplay phenomenon and opened the doors to partnerships with big gaming players such as Blizzard, Sega and E-League. The show is now being exported to Europe and Asia.Cartoon Off Air. Role: Creator, Creative Manager & Project Lead.After 10pm millennials start to watch Cartoon Network… so with the same content we came up with a new look, feel, and storytelling just for them. It’s the same Cartoon Network, but different! We flipped the channel’s visual language while still being true to our DNA, and created a new Cartoon Network that is full of weird and raw language. Cartoon Off Air concept and style guide has generated revenue back to the business, with Comic Con product deals closed for CCXP Brazil 2018.CN Live. Role: Team Lead, Creative ManagerWe took a post-production centered team and turned it into a live broadcast enabled group. The first ToonTubers Live alone reached almost half a million people in one hour and combined our first 3 lives already accounts for over 3 million views in the region. Show less

Greater Atlanta Area

Job Responsibilities:Create, write and produce creative promotion, 360 campaigns and short content to support the network’s initiatives and shows launches, as well as the brand’s biggest marketing campaigns in region. Work closely with a team of producers, vendors and other network departments in order to deliver the network’s campaigns on time, on brief and on budget.Featured Projects:• Animated Chat with Marcelo Tas. Role: Writer and Showrunner. A Talk Show hosted by… Show more Job Responsibilities:Create, write and produce creative promotion, 360 campaigns and short content to support the network’s initiatives and shows launches, as well as the brand’s biggest marketing campaigns in region. Work closely with a team of producers, vendors and other network departments in order to deliver the network’s campaigns on time, on brief and on budget.Featured Projects:• Animated Chat with Marcelo Tas. Role: Writer and Showrunner. A Talk Show hosted by Marcelo Tas where he interviews our most beloved CN characters. This show was exported to LATAM where I also directed Argentinean actor Sebastián Wainraich and Mexican YouTuber Eva de Metal.• Kingdom of Awesome & Act Like a Princess Campaign. Role: Writer/Producer.In order to bring the girls closer to our channel we created an entire month on CN just for them. Not only this campaign didn’t alienate the boys we were able to bring the girls to our channel and keep them since then. This campaign was also responsible for regaining Cartoon Network’s #1 position in Argentina. The Kingdom of Awesome campaign was featured in Animation Magazine and the Act Like a Princess Campaign was finalist at the PromaxBDA Awards.• Movie Month & Cine Cartoon Refresh Campaign. Role: Writer/Producer. Awarded Cartoon Network campaign for our movie programming specials and block.• CN Zodiac and CN Fan Chef. Role: Writer/Producer. The CN Zodiac was the first video that went viral on CN’s facebook page. CN’s Fan Chef not only was our successful take on a Buzzfeed Tasty parody but together with the CN Zodiac case changed expectations and the workflow for Cartoon Network’s creative department. Show less

To manage all pre-production, production and post-production for the network’s promotional campaigns and short original content; Develop projects, set timelines, create budgets, schedules and book all resources necessary while overseeing all legal procedures, distribution and editorial clearances. Featured Projects:• Jonas Brothers Latin America Tour. Role: writer, producer and photographer. Spent one month on the road creating content for the Boomerang’s tour website and social… Show more To manage all pre-production, production and post-production for the network’s promotional campaigns and short original content; Develop projects, set timelines, create budgets, schedules and book all resources necessary while overseeing all legal procedures, distribution and editorial clearances. Featured Projects:• Jonas Brothers Latin America Tour. Role: writer, producer and photographer. Spent one month on the road creating content for the Boomerang’s tour website and social media as well as a one-hour show for the network. Our hashtag was trending topic on Twitter and the networks’ social media had an increase of 800% in followers during that month; • BoomBox All Access. Role: Producer / Executive Producer.One hour behind the scenes music show featuring artists such as The Fray, The Wanted, Coldplay, Flo Rida and Jonas Brothers;• Temporada de Moda Capricho. Role: Producer, writer, director. Spent 2 and half months overseas producing, writing and directing the campaign for the third season of this Brazilian reality show;• Cartoon Network’s Copa Toon Campaign. Role: Producer. Content production for the network’s soccer themed month. I managed production houses in Spain, England, Argentina and Brazil while negotiating with some of the top soccer athletes and their clubs like Manchester United, Real Madrid and Atlético Madrid; • Teen Choice Awards 2012. Role: Producer/ Show Supervisor. Directed talents and vendors in the U.S. (Turner Studios and Fox), Brazil and Mexico for the live broadcast in Latin America. It was the #1 show during it’s broadcast in Latam/Pay TV among teens in 2012;• Gisele and the Green Team. Role: Producer. Behind the scenes shoot and series dubbing with uber model Gisele Bündchen;• Regalomaníacos Season 2. Role: Producer. Original show for Cartoon Network Mexico in partnership with Mattel. Show less

Creative writing and language adaptation of all the network’s promotional pieces. Direction and management of voice over talents, original voice talents and sound designers located both in Atlanta and overseas.

São Paulo Area, Brazil

Development and content production for ad sales clients such as Nestle, Mattel, FIAT, Nokia; Ad Sales budget planning and team supervision; Original content development and production using the tax incentives laws in Brazil.

Writer'S Program: Writing For Film And Television, Playwriting And Screenwriting

Certificate In Production, Cinematography And Film/Video Production

Film Directing Certificate, Film Directing

Bachelor'S Degree, Broadcast Journalism And Communication

Transformação Digital E Conceitos Fundamentais De Marketing Digital

Drawing

Education record

Mestrado Eca, Film/Cinema/Video Studies