Vivien Sun personal email
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Over 20 years experience in multinational companies with construction industry, crossing sales & marketing, from supervisor to dept manager to trade marketing manger in AP region to Marketing Director of Greater China with specializing in leading crossing functions/companies projects for business growth in target markets.
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Marketing DirectorKnauf Greater China Sep 2013 - Jul 2021Shanghai, Greater China• Execute the global marketing strategy in Greater China and make sure achieving the targets.• Lead commercial plan & marketing strategy in Greater China. Developing business and supporting to achieve yearly target, realizing over 10% yearly sales revenue increase. Cooperating with management team to manage pricing and promotion in different sales areas to hit sales target.• Specialize in crossing functions/companies projects for business growth in Greater China. Lead and execute ComEx… Show more • Execute the global marketing strategy in Greater China and make sure achieving the targets.• Lead commercial plan & marketing strategy in Greater China. Developing business and supporting to achieve yearly target, realizing over 10% yearly sales revenue increase. Cooperating with management team to manage pricing and promotion in different sales areas to hit sales target.• Specialize in crossing functions/companies projects for business growth in Greater China. Lead and execute ComEx (Commercial Excellence) project and Digital management platform in commercial teams of different companies.• Overall marketing management - Managing marketing expense of Greater China from budget planning to actual expense controlling, incl. separating the total expense to local companies and monitoring actual expense to match business status. - Understanding business & market clearly and deeply to search and identify potential opportunities for business growth as familiar with commercial team, distribution net, customers & key players of the industry. - Managing business development and leading cross-function cooperation by branding, product and channel, incl. brand management, new product launching, existing product upgrading and distribution net development. - Enhancing and improving branding to advance the business development. • Leading on building and developing e-commerce and internal digital commercial management platform, covering budget monitoring & planning, sales force management, sales leads database, marcom tools database, project win/lose analysis, OA, etc.• Managing and developing public relationship, especially with related industry associations, to enhance/maintain market position, brand awareness, product feature and impact formulation/edition of related national/industry standards as a member of related edition team.• Inspiring team members and optimizing workflow to enhance job performance and take full advantage of existing resources. Show less
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Trade Marketing Mgr, Contractor Equipment Division, Asia PacificGraco Oct 2011 - Aug 2013Shanghai, China• Understanding business clearly and deeply.Developing business and familiar with sales team to achieve the yearly sales target and gross margin target, focusing on sales growth and market share growth through market penetration, end user communication and promotion programs.• Leading effective marketing programs from planning to execution and review.Implementing in conjunction with the Asia Pacific team, working closely with the country-level sales teams as well as the product… Show more • Understanding business clearly and deeply.Developing business and familiar with sales team to achieve the yearly sales target and gross margin target, focusing on sales growth and market share growth through market penetration, end user communication and promotion programs.• Leading effective marketing programs from planning to execution and review.Implementing in conjunction with the Asia Pacific team, working closely with the country-level sales teams as well as the product marketing manager APAC to maximize revenue & gross margin of CED product lines in Asia Pacific, realizing min. 5% yearly sales revenue growth.• Managing on pricing, products, channel and sales analysis as well as working closely with product manager to search and identify opportunities for business growth. Show less -
Marketing Dept Mgr Of Central ChinaKnauf Greater China Sep 2005 - Sep 2011Shanghai City, ChinaAs National Key Account Manager• Managing overall DIY business (incl. marketing & sales) and ensuring the rapid expansion of business in Greater China, incl. all of main DIY companies with over 90 DIY stores.• Achieving rapid DIY business growth by branding, pricing, product and channel management, realizing over 10% CRGR yearly sales revenue growth. • Building and managing effective customer relationship of key accounts to get more opportunities for sales growth.As Marketing… Show more As National Key Account Manager• Managing overall DIY business (incl. marketing & sales) and ensuring the rapid expansion of business in Greater China, incl. all of main DIY companies with over 90 DIY stores.• Achieving rapid DIY business growth by branding, pricing, product and channel management, realizing over 10% CRGR yearly sales revenue growth. • Building and managing effective customer relationship of key accounts to get more opportunities for sales growth.As Marketing Dept. Manager• Managing overall Knauf central marketing, covering 14 provinces of Eastern and Midwestern China. • Understanding business in different market segment clearly and deeply, managing on branding, market intelligence and marcom from planning to execution as well as supporting sales team to achieve yearly sales target.• Inspiring team members and optimizing workflow to take full advantage of existing resources and enhance job performance. Show less
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Marketing Service Dept MgrArdex China May 1997 - Jun 2005Shanghai City, ChinaAs Retail Dept. Manager:• Managing overall retail business (incl. marketing & sales) in China mainland, realizing over 10% yearly sales revenue increases.• Raising market share as top premium brand in target market with rapid market penetration.• Building and closing relationship of key accounts, retail distribution net and end-user for business development.As Marketing Service Dept. Manager:• Building and managing overall marketing service dept. to support sales… Show more As Retail Dept. Manager:• Managing overall retail business (incl. marketing & sales) in China mainland, realizing over 10% yearly sales revenue increases.• Raising market share as top premium brand in target market with rapid market penetration.• Building and closing relationship of key accounts, retail distribution net and end-user for business development.As Marketing Service Dept. Manager:• Building and managing overall marketing service dept. to support sales growth.• Building and optimizing workflow setting, expense management, market intelligence, multi-brands management and marcom to target market with different market segments. Show less
Vivien Sun Skills
Vivien Sun Education Details
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Business Administration -
Political And Law University Of Eastern ChinaLaw
Frequently Asked Questions about Vivien Sun
What is Vivien Sun's role at the current company?
Vivien Sun's current role is Marketing Director.
What is Vivien Sun's email address?
Vivien Sun's email address is vi****@****ail.com
What schools did Vivien Sun attend?
Vivien Sun attended Central South University, Political And Law University Of Eastern China.
What skills is Vivien Sun known for?
Vivien Sun has skills like Product Development, Negotiation, New Business Development, Marketing Management, Business Strategy, Key Account Management, Market Research, Marketing Strategy, Sales, Sales Management, Hr Consulting, B2b.
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