Vivienne Horsfall Email and Phone Number
Vivienne Horsfall work email
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Vivienne Horsfall personal email
As a broad based Marketer, I have designed & implemented effective strategies to meet short & long term business visions in Start Ups, Corporate & SaaS companies.. I have extensive experience in developing brands & successfully taking them to the next level through highly effective multi-channeled marketing and comms. campaigns focused on customer drivers & demand generation campaigns. I have worked and lead high performing multi-disciplined teams across PR, Communications, Sponsorship, Events, Digital Marketing, Field Marketing and Channel both in Australia and the Asia Pacific many of whom are now Marketing Directors.Key strengths include building & maintaining stakeholder relationships, strong problem solving skills & developing customer centric strategies with an eye for detail, strong written & verbal analytical & communication skills. Working as part of a team and successful development & implementation of sales lead generation programs across traditional & digital platforms.PERSONAL ATTRIBUTES • Performance driven with a strong commitment to business objectives• Vast experience in the execution of regional and global strategies across traditional/general and digital marketing• Demonstrated excellence in customer to business relationship development• Realistic evaluation of new business development, Data driven and analytical with experience developing customer centric programs• Commercial business acumen, big picture focus and strategic vision• Experience in developing Corporate Employee Engagement & Culture• Solid judgement in business, planning and development• Ability to make actionable fast-paced decisions• Goal and results driven with a consultative approach• Enthusiastic, professional and passionate• Excellent communication skills with a strong customer focus• Proactive team member, adaptable and self-directed• Experienced people management - including all stakeholders
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Director, Field Marketing, ApjTransmit Security Apr 2022 - PresentTel Aviv, Il
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DirectorBig Fish Company 2006 - PresentAuWorking as a consultant has provided extensive experience across a range of industries including IT, Associations, Construction, Engineering, Sporting and Pharmaceuticals. My responsibilities included building brands; developing and delivering innovative brand experiences through events, activations, product launches; raising and managing sponsorship and channel programs including sales incentives programs, channel awards, conferences, channel training, developing social media campaigns and driving measurable outcomes to strategy and in budget. Working as a consultant and primarily in an agency role has meant I have been even more hands on and assisted to fine tune my entrepreneurial and commercial skills. -
Marketing ManagerPing Identity Jan 2019 - Apr 2022Denver, Co, Us -
Marketing DirectorSpiel Group May 2017 - Jan 2019Ultimo , Nsw, AuThe Spiel Group is re-engineering the sales process. Established by seasoned marketing professionals, the Spiel Group is an Australian-based sales outsourcing service, successfully partnering with national and international companies.We maintain a partnership; developing trust and cooperation across the business spectrum. Trusted by major global brands we help clients achieve incremental revenue through building new markets and audiences.Innovation is a driving force in today’s global economy and our cutting edge approach creates new pathways for sales that will surpass your expectations. -
Marketing Director, Asia PacificDyn Oct 2014 - Feb 2017Manchester, Nh, UsIn this role I was responsible for: • Relaunching Dyn, SaaS based company into the Asia Pacific market • Devised and managed the implementation of the integrated marketing strategy in APAC incorporating PR, Communications and Field Marketing aligned to global objectives making relevant for region supported by proactive management, clear accountability and on-going measurement against specific goals• Repositioned global communications to focus on the needs of the region. Created communication deliverables to support the regional sales team for Channel Partners and Customers. • Active member of the Global Marketing Team and tightly aligned to sales and engineers in region to ensure short and long term plans were met• Developed integrated multi-channel audience centric campaigns targeting C level• Managed social media strategies developing influencer programs with social spectators, key customers and analysts to drive pipeline and increase conversion• Managed integrity of brand and brand assets across region• Increased brand awareness in region through Exhibitions, thought leadership programs and webinars • Designed and managed the digital strategy including content syndication, SEM campaigns, Display Ads, Twitter and LinkedIn profiles • Managed and created content for APAC microsite specific to key issues of interest to all segments of the market• Managed third party agencies• Managed Stakeholders -
Events DirectorJam Communications & Jam Events 2010 - 2015Surry Hills, Nsw, Au -
Marketing Communications Manager, Asia PacificLexmark 1999 - 2006Lexington, Kentucky, Us• Management of 7 direct staff members and 5 regional members – coaching and developing.• Strong focus on development of marketing strategy across Asia Pacific with focus on brand awareness, consistency and driving sales leads• Development of direct marketing campaigns and product promotions• Development and execution of all Internal and external communications across Asia Pacific• Management of all third party agencies; advertising and PR• Strong ability to effectively research and market map when required.• Development of digital strategy• Management of market research• Developed and Managed Sponsorship program• Developed and managed advertising programs• Developed marketing materials to support the businessAchievements:• Increased Lexmark’s voice in the market by 30% year on year through PR• Represented Lexmark on the global PR team• Assisted with the launch of new Website, Web store and increased traffic through SEO and SEM. On global digital team.• Increased sales from sales channel through sponsorship by 100% and Increased awareness.• Increased penetration in top 250 accounts by 11% from Direct Marketing Campaign• Increased sales by 15% of SKU through product promotion -
Marketing Communications ManagerRicoh 1996 - 1999My responsibilities included developing and implementing the B2B strategy supporting the sales team direct, franchise and resellers. From a communications perspective it was to re brand Ricoh in the Australian market and launch their new range of digital printers. It included managing traditional marketing, PR, Web, Sales Conferences and Award programs.
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Marketing Communications ManagerVodafone 1993 - 1996London, GbMy responsibilities included developing a go to market strategy for Vodac's B2C and B2B business. They were new into the Australian market so we had all areas of the marketing capabilities to develop and implement. It included creating all sales support materials, incentive programs, developing and implementing Channel Programs and managing the co-op budgets with all partners, developing POS for partners and own stores, running sponsorship programs, sales events, product launches and ensuring brand integrity was upheld at all times.
Vivienne Horsfall Skills
Vivienne Horsfall Education Details
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University Of Technology SydneyMarketing -
Ascham
Frequently Asked Questions about Vivienne Horsfall
What company does Vivienne Horsfall work for?
Vivienne Horsfall works for Transmit Security
What is Vivienne Horsfall's role at the current company?
Vivienne Horsfall's current role is Director, Field Marketing, APJ at Transmit Security.
What is Vivienne Horsfall's email address?
Vivienne Horsfall's email address is vi****@****.com.au
What schools did Vivienne Horsfall attend?
Vivienne Horsfall attended University Of Technology Sydney, Ascham.
What skills is Vivienne Horsfall known for?
Vivienne Horsfall has skills like Multi Channel Marketing, Marketing Communications, Account Management, Product Marketing, New Business Development, Channel, Marketing Strategy, Digital Marketing, Integrated Marketing, Corporate Communications, Business Development, Marketing Management.
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