CFO of the Port of Rotterdam Authority since 1 July 219. My responsibilities include Finance, Treasury, Tax, Procurement, Facilities, IT & Digital solutions and Innovation. Raised in an entrepreneurial family, I know that putting your customer first is essential. As a CFO I have achieved good business results by introducing a customer value model, ensuring customer retention gets highest priority and by building an efficient and effective Finance team. By creating insight into the end-to-end process I was able to sustainably create value and reduce costs.As a sparring partner in strategy, I am able to help the business transform into a new way of thinking and working, thereby optimizing the business model to fit the strategic challenges in the market. By combining this with my hands-on approach, decisiveness and tenacity, I am able to effectuate sustainable change, realize cost reductions and enable investments in growth opportunities.Colleagues characterize me as knowledgeable, involved and sincere, someone who can set people in motion by putting business interests first. I prefer creating an agile business environment in which people and business can flourish.