Vivienne Lee Email & Phone Number

Los Angeles, CA, US

Los Angeles Metropolitan Area

Los Angeles, California, United States

+ Managed the ideation, production, and execution of the brand’s new Welcome Series with behavior-based automations to optimize subscriptions, increase first order value, and boost retention+ Led the creation of the brand’s marketing dashboard to help guide the team’s approach, measurement, and optimizations of KPIs and OKRs+ Facilitated the implementation.

Los Angeles Metropolitan Area

+ Analyzed customer purchasing behavior data to strategize retention, conversion, and product opportunities online+ Evaluated Kosas Tryouts Program using data inclusive of merchandising and product performance, post-purchasing behavior, and marketing channel metrics to inform the program’s 2023 evolution+ Researched and present insights on China’s growing.

New York, United States

+ Performed and curated RTW buys: presented business strategies, interpreted collection potential and allocated units to cultivate competitive sell-throughs+ Managed Expansion Program to rapidly develop store network; 12 new doors in H1 2021, recuperating COVID losses+ Assessed ecommerce to align comprehensive strategies between physical and digital doors.

New York, New York

+ Forecasted three-year sales plan by compiling past sales data for the leather goods and men’s shoes category, which initialized upcoming budgets for doors across the network+ Analyzed and consolidated weekly selling reports from individual accounts, in addition to constructing bestseller recaps for the review of higher executives+ Assisted with market.

Greater New York City Area

+ Managed weekly sales reports that recapped business across the network, accompanied by written commentary showcasing trends, performance vs forecast, as well as animation potential and opportunities+ Interpreted past sales data to budget and project quarterly sales goals+ Assembled visual decks for store openings and quarterly newsletters that.

Greater New York City Area

+ Assisting with various tasks in the Buying department for Menswear, Womenswear, Accessories and Cosmetics.+ Requesting feedback from stores to better the buy for the upcoming season+ Forecast sizing and styles needed for new orders, or reorders+ Coding and uploading products onto KWI system

Greater New York City Area

+ Creating orders and visual packages for buyers and private clients+ Researching competitors and trends to propose methods for pushing sales both in store and through ecommerce.+ Assisting with ecommerce orders and the launch of new athleisure wear: “PG Sport”+ Fashion Week assistance and preparation+ Additional tasks from other departments, such as PR.

Greater New York City Area

• Shadowed fashion label’s Director of Sales, Laura Snowden Kim
• Updated weekly sales reports on excel, attended frequent store visits and clinics, tracked andupdated orders, created product knowledge packages and other various documents
• Competitive brand research and trend analysis as well as general assistance throughout Market Week

Greater New York City Area

• Worked under fashion label’s head of PR and ecommerce, Heather Long, assisting with a variety of tasks.
• Assisted with PR tasks both at the office as well as in the SOHO showroom such as deliveries,sample tracking and maintenance of social media accounts as well as keeping the showroom presentable.
• Helped with the upkeep of the showroom's appearance prior to sales and visits from buyers.
• Maintaining the label's social media outlets, such as creating new boards on Pinterest, brainstorming mood boards for Instagram or sending out e-invites for various events.

Singapore

• Shadowed the fashion editor and her team as they planned the upcoming issue of the magazine. T
• Hands on assistance during fashion shoots and location scouting, as well as the arranging of pick ups and drop offs of samples that were to be used and featured in the spread.
• Searching and compelling information about the trends of the upcoming season and using the databased, complied images that the art department could feature.

Master'S Degree, Communication Management

Bachelor Of Science In Media, Culture, And Communications, Communication And Media Studies