Vivien Rae Email & Phone Number

Macduff, Scotland, Gb

Macduff

Providing marketing support to a variety of SMEs across all industries, and organisations across the Third Sector.Recognising the need for proactive in-house marketing support by a number of organisations, I established Evoke Marketing to provide a dedicated marketing coordinator role to set up, coordinate and oversee company marketing & PR efforts. Conscious of tight budgets, limited resources and lack of time available by existing in-house staff teams, my aim is to coordinate the full marketing & PR plan effectively and efficiently, and implement its activities to increase brand recognition, identity and sales. Offerings include: company assessment and compilation of marketing plan and budget, branding assessment and streamlining, advertising, marketing campaigns, social media management, social media campaigns, social media training, digital marketing, online/digital campaigns, copywriting (websites, leaflets, brochures etc.), website assessments, website content provision, website renewal project management, award applications, event/exhibition project management and liaising with an extended network of suppliers to secure best offerings for marketing and promotional materials, websites, SEO etc.For more information and to discuss your marketing & PR requirements further in an initial free consultation, please contact me.Long term clients and projects past and present include: Hiretech Limited, Motive Offshore, Portsoy Community Enterprise, The Garioch Partnership, Experience Huntly and Love Banff & Macduff. I’ve also worked with numerous additional companies and organisations on fixed short term projects.

Motive Base, Cairnton Road, Boyndie Drome, Banff, Ab45 2Lr

Motive Offshore, comprising of Motive Engineering and Motive Rentals, is a manufacturing and rental company, specialising in high capacity winches, umbilical deployment equipment and specialised subsea equipment.My role as Marketing & PR Coordinator involved initiating and coordinating all associated marketing and PR for the Motive Offshore Group, reporting directly to the CEO and Board of Directors. I successfully coordinated and delivered a full organisation rebranding project, working with designers and marketing consultants to develop the new brand in line with organisational values and strengths. I worked hard to enhance the company's profile online and offline. I was responsible for online and social media marketing, producing new creative and applying it to marketing materials and sourcing and placing advertisements in industry publications. I worked with a web designer to create and introduce a full new website for the company and am responsible for updating and maintaining content, along with implementing SEO enhancements and Google AdWords campaigns. I also researched and coordinated PR content for various media channels. I booked and organised stands at various industry exhibitions and events, including ONS in Norway and Offshore Europe in Aberdeen. I gained a working knowledge of SalesForce CRM system to support sales and marketing functions.I was made redundant from this position on 27/11/15 due to the unfavourable oil & gas industry climate.

Working as part of a team in a busy and fast paced environment within the Finance Department of Aberdeenshire Council. Time management, prioritising work and ability to deal with customer enquiries which were often of an urgent nature were key to the role.

Various administration and management roles in retail, public house and Local Authority.

Ma (Honours), Business And Management

Subsidiary subjects included: Strategic Marketing; Finance; Operations; Strategic, Dynamic and Organisational Transformation; Business.

Certified Digital Marketing Professional Cdmp8.0, Strategic Digital Marketing, Pass (A)