Vivien Lin Email and Phone Number

Whether you are striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing your brand and marketing dollars, BrandActive has what it takes to get the job done. We’re the experts in the financial analysis, strategy, and logistics of rebranding implementation and brand and marketing operations. For more than two decades BrandActive has partnered with Fortune 1000 companies, leading healthcare systems, and medium-sized businesses to optimize the implementation of rebranding programs of all sizes. We’ve been everywhere your brand lives and seen everything marketing touches across every area of your organization. So, we have unique insights into how to improve ROI. If you’re going through a one-time corporate rebrand or wanting to get the most out of the everyday management of your existing brand, we help you achieve more, spend less, and build a better brand. As Design Director, I lead the design team in creating world-class brand application documentation that ranges from high-level guidance, through comprehensive systems (e.g., sign families) through to technical specifications. Providing brand application subject matter expertise to team members, clients and design agencies. Lastly, I provide technical/creative direction, coaching, and feedback to staff.

• Designer for FinTech• Develop the brand strategy

• Successfully transformed the workflow of the design team• Aligned team member goals with company needs and career growth• Implemented department standards to maintain the integrity of deliverables• Managed a team of graphic and industrial designers• Conceptualized designs for environmental graphics, wayfinding, and brand implementation• Developed, designed, and implemented eurOptimum’s rebrand

• Developed and implemented concepts with clear brand positioning for marketing collateral and signage systems for events and conferences• Provided leadership and direction to maintain brand integrity• Worked with cross-functional stakeholders to drive creative strategy• Managed graphic designers, providing day-to-day project direction and coaching

• Developed branding and marketing concepts• Designed wayfinding and signage system for events and conferences