Viv Jebson Email & Phone Number

Hepworth, Gb

West Yorkshire, England, United Kingdom

Every company deserves access to first class marketing. The Marketing Centre provides Marketing Director services to companies on a part-time basis - for those companies who recognise they need the skill set of a Marketing Director but don’t want, don’t need, or can’t afford one full time. I have worked part-time in the following sectors: knife testing & sharpening; commercial balcony design & manufacture; stainless steel stockholding & processing; security doors, turnstiles and portals, dental… Show more Every company deserves access to first class marketing. The Marketing Centre provides Marketing Director services to companies on a part-time basis - for those companies who recognise they need the skill set of a Marketing Director but don’t want, don’t need, or can’t afford one full time. I have worked part-time in the following sectors: knife testing & sharpening; commercial balcony design & manufacture; stainless steel stockholding & processing; security doors, turnstiles and portals, dental equipment & repairs, stone working tools, pharmaceutical packaging. Show less

Holmfirth, West Yorkshire, United Kingdom

Fundraising & Marketing 1 day / week for a group of elderly people who share their memories with each other & the wider community, using their memories as a basis for creating high quality art works in a range of different projects.

United Kingdom

Working as part of a select team of Growth Strategists helping businesses to transform and grow through the rigorous application of strategic marketing processes. As a Growth Strategist I have many years of proven experience, enabling me to act as a mentor and guide to ambitious leadership teams looking to unlock their potential.

Huddersfield, United Kingdom

The Art & Craft Factory is a wholesaler of educational art & craft supplies. Hewitt & Booth is a niche manufacturer of Pipecleaners, pompoms, sequins & other craft products. I merged the 2 businesses into one, streamlining processes and procedures following a Lean Programme, and implemented a strategy for growth.

Upton, Pontefract, Yorkshire

Managing Director for £8.5m t/o children's play equipment manufacturer. Joined as Director Designate, appointed to the Board 6 months later as Marketing & Sales Director. Appointed as Managing Director in July '08. Led the company into employee ownership in April 2010. An initial focus on marketing, resulted in step changes to the UK sales channel strategy and an overhaul of corporate brand communications to establish the company as a global force. Championed major improvements to the… Show more Managing Director for £8.5m t/o children's play equipment manufacturer. Joined as Director Designate, appointed to the Board 6 months later as Marketing & Sales Director. Appointed as Managing Director in July '08. Led the company into employee ownership in April 2010. An initial focus on marketing, resulted in step changes to the UK sales channel strategy and an overhaul of corporate brand communications to establish the company as a global force. Championed major improvements to the sales and tendering processes.Launched new product range into the schools market. Show less

Wetherby

Joined this 180 strong variety retailer as a freelance Marketing Consultant, Promoted to Operations Executive in Feb '04, Direct responsibility for 180 stores & 1,400 field staff. Member of a new Senior Management team, developing the strategy of the business and managing the company through change. Developed a new, quick response, value focussed, marketing strategy.

Global corporate clothing business, with P & L responsibility for the direct-sell division of the business, encompassing £10m t/o in the UK, and £4m overseas. Joined as Head of Marketing in 1999, promoted to Board Director; Staff responsibility: Marketing (6); UK call centre (25); Direct Export (10). Managed French, German & Dutch call centres; 18 international distributors. Set the marketing strategy for this premium priced, quality, design-led corporate brand. Implemented the… Show more Global corporate clothing business, with P & L responsibility for the direct-sell division of the business, encompassing £10m t/o in the UK, and £4m overseas. Joined as Head of Marketing in 1999, promoted to Board Director; Staff responsibility: Marketing (6); UK call centre (25); Direct Export (10). Managed French, German & Dutch call centres; 18 international distributors. Set the marketing strategy for this premium priced, quality, design-led corporate brand. Implemented the marketing plan, encompassing a full promotional calendar, with customer acquisition and retention programmes, production of annual 300 page catalogue, customer research & segmentation to identify best customers, customer retention and attrition; development and launch of interactive website; launch of new Sales Agent channel; restructured UK call centre, implementing Service Level Agreements in line with corporate Key Business Objectives.Managed marketing launch of Simon Jersey direct into 4 European countries. Re-directed the international channel strategy after 2 years of trading.Produced core sections of 3 year corporate strategic plan.Played a key role in driving the company-wide culture change program.Key involvement in due diligence process culminating in successful sale of this family business to current German parent (April '02). Show less

Head of Marketing for £120m t/o, 200 store, value fashion retail business. New appointment, reporting into Managing Director, tasked to create a marketing department, plan and strategy. Member of Trading Board, with a brief to advise the Board on strategy implementation, and achievement of K.P.I.'s. Staff responsibility of 11.Achieved increase from 0.5% to 1.4% market share in a highly fragmented market through the creation and implementation of year round trading activity, led by the… Show more Head of Marketing for £120m t/o, 200 store, value fashion retail business. New appointment, reporting into Managing Director, tasked to create a marketing department, plan and strategy. Member of Trading Board, with a brief to advise the Board on strategy implementation, and achievement of K.P.I.'s. Staff responsibility of 11.Achieved increase from 0.5% to 1.4% market share in a highly fragmented market through the creation and implementation of year round trading activity, led by the development of "off the shelf" flexible promotions.Managed corporate identity change including brand re-positioning and a new retail store format.Facilitated the national expansion programme providing marketing support for store openings, achieving 300% increase in UK representation.Introduced in-store concessions, with annual £'s per sq.ft. increase from £160 to £300. Show less

for the retail arm of one of the UK's largest mail order companies. Retail Marketing, Brand Development, Sales Promotion, PR, Visual Merchandising & store development.

for a year, then researched, launched and ran own business

with 300+ stores. Appointed as Promotions Manager, within 18 months promoted to Product Group Manager.

In top 10 Sales Promotion Agencies - Account Executive, promoted to Account Manager. Handled activity for blue-chip clients: RHM; Crown Paints; Allied Breweries; Bowater Scott; Pedigree Petfoods.

B.Sc. Honours, Geography, 2:1

Post Grad Diploma, Marketing / Market Research

9 X O Levels; 3 X A Levels, French, German, Geography