Leading the Design, Content, Video, KOL and SEO teams for supporting our sales campaigns across Shopify, Amazon, B2B and TikTok US. Developing the workflows across 4 APAC country offices (HK, SZ, PH, US) to scale the digital marketing support for rapid global expansion plan.

Industry - Augmented Reality/ Mobile App

Industry - Insurance>Digital solutions implementationsSupporting in regional digital projects including website revamp and social media management. Implementing new technologies in markets by collaborating with global office and APAC markets’ stakeholders to deliver values for our technology investment.>Digital Brand experience back by analyticsTo land the brand direction , we push to transform our social and digital initiatives with efficiency, by leading our solution providers to upskill our colleagues, in terms of the better use of technology and the more efficiency way of working to focus on performance, as well as optimizing collaborations across different functions at Group and market levels. To optimize our digital brand experience – Simplifying insurance to change the way people feel about insurance, we push to transform our digital initiatives with efficient solution, by optimizing collaborations across different functions with internal coaching and new practices sharing sessions, as well as leading our analytic solution providers to activate more actionable insights for internal transparency, decision making and performance reviews.

Industry - Luxury Automotive>Encourage regional collaborationA contract role supporting Global social team to optimize markets’ practices and consistency under global strategy, especially for China and Middle East.>Drive brand consistencyImplementing enterprise solution Sprinklr to optimize regional content management , which involves in house digital teams and external agencies from markets to establish a more consistence and data driven marketing practice.

Working on data analysis and social media projects in the Great China market (including Hong Kong, Taiwan and China), as well as social intelligence support for Hong Kong clients. I am also serving as their point of contact in Hong Kong between the local clients and my team members from Shanghai, Singapore and Paris, to ensure the data and report quality are matching clients’ expectations.Responsibilities:> 1. Supporting Strategic Planning: Supporting clients to improve their social media strategy by performing researches which covers all the major social media platforms.> 2. Data Intelligence: Helping to setup and maintain our social intelligence Radarly. Customizing it for each project from data sourcing to visualization to adopt the needs of clients. Providing support to our users including training and troubleshooting.> 3. Team Projects: Serving as a point of contact between Linkfluence and local clients. Assisting my team in monthly, quarterly and ad-hoc report productions to fulfil clients’ marketing purposes.Projects: Danone, Moet Hennessy, Chanel, Montblanc, DBS Bank, Gore, etc.

Working with SME and MNC occasionally on freelance basis since Aug 2016 - Jan 2017. The scope of work includes:1. Social Media Marketing Execution: Responsible for the daily operation of social media channels, which includes routine content updates and performance tracking.2. Digital Assets Auditing and Performance Tracking: Supporting clients building and improving their online marketing strategies. Working with their in-house marketing teams to review their own social media accounts. Performing centralized overview of the brand’s digital assets and their performance including the major platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, Weibo and WeChat) Main Projects:1. Azoya Group China (Cross-border E-commerce)2. SunLife APAC Digital Asset Audit3. Global Source HK (Trading) Digital Asset Audit