Vanessa Hughes Email & Phone Number

Sydney, New South Wales, Australia

• I manage the end-to-end strategy for both local and global titles which involves creative marketing, campaign strategy, media planning, and social amplification. AWARDS:I led the ANZ Campaign for the global launch of.
• Leading brainstorms with x-functional teams for input into the title strategy.
• Crafting innovative creative briefs for trailer houses and key art agencies for global creative assets.
• Managing x-functional relationships across APAC, EMEA, North America, as well as the CMO, VP of Marketing APAC, and US Film & Series Directors to drive awareness and excitement.
• Acting as the marketing contact for local creators, writers and producers.CREATIVE CAMPAIGNS: Launched over 20 campaigns to capture media and social buzz.
• Squid Game S1: Launching the Squid Game Doll in front of Sydney Harbour during Halloween.

Sydney, New South Wales, Australia

• I was appointed as the Global Lead of Social Strategy and Creative across the global social channels, by the Head of Community. My goal was to deliver 80% of video content across all social platforms and grow.
• Together with the Head of Community, we crafted the global social media playbook to define audiences, channel roles, creative guidelines, and repeatable formats etc.
• I spearheaded education with the larger creative team to share social media guidance.
• I ideated, produced, scripted, and directed the highest performing social video across all channels, to launch the most talked about product feature, “Curved Text”.
• I managed relationships with client partners across Meta, TikTok, and YouTube. LEADERSHIPI hired and coached a team of talented creatives, including a social media manager, copywriter, and videographer/producer across.

Sydney, New South Wales, Australia

At Tourism Australia I was appointed as the Global Creative Producer by the General Manager to support the team. My role was to drive a premium video-content strategy for the Tourism Australia global social channels, targeted at High Value Travellers both internationally and domestically.CAMPAIGNS I was part of the team that launched the “Live from Aus”.

Amsterdam Area, Netherlands

• I was hired in Creative Marketing within EMEA. CREATIVE MARKETING: Part of the team who developed the title positioning, creative platforms, and full creative suite for Europe's local titles for global releases.TITLES:
• Germany: Dark S2, The Wave S1, Holiday Secrets, Skylines
• Denmark: The Rain S2
• Turkey: Love 101, The Gift S1

Amsterdam Area, Netherlands

• I was part of the Global Marketing Science and Communication team, leading social media. My approach was to invoke a scalable-editorial lens, and define an insights-led global social media strategy focusing on content.
• Developed and maintained the global social media playbook which defined audiences, content pillars, messaging, and scalable/repeatable creative formats.
• Rollout and trained teams on the social tone of voice.
• Partnered with PR on influencer networks and social rollout.
• Briefing, training, and approving content via the global social agency.
• Implementing and onboarding local teams on global tooling and insights - Opal, Spredfast, Sprinklr.

Sydney Area, Australia

As a Content Strategist, I managed a Community Manager and a Junior Consultant, working across the Moët-Hennessy portfolio as well as Not-For-Profit organisation, OzHarvest Australia.

Sydney, Australia

My experience at Avon began as a Campaign Planning Assistant supporting the Campaign Planning Manager on the 18 Avon catalogues in Australia and New Zealand. 3 months in this role led me to a promotion as an Assistant Category Manager on the Fashion & Home team.

Sydney, Australia

Starting out on the PR team, my fellow AE and I supported my Account Manager, Account Director, and PR Director on various brands within Australia. I was exposed to a range of different industries from FMCG, Finance, Government, Telco, Alcohol, and Mobile, and built relationships with various journalists and publishes within the media landscape in.

Sydney, Australia

I had the opportunity to break into the PR world in Sydney, Australia and work in an industry I have a huge passion for: music. Clients: Parklife Music Festival (National), Stanley Street Station (restaurant)

London, United Kingdom

Once graduating from the University of South Australia, I moved to London to pursue my love of beauty and PR to gain international experience with media houses. Clients: Lee Stafford, Trilogy, Ed Hardy, myface cosmetics, Wild Organics, BIONOVA