Vedprakash Jnaneswar Email and Phone Number
Vedprakash Jnaneswar personal email
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Building Gastronomix with a vision to revolutionize the street food scene in India.Writes on coffee, food, culture and sales strategy.Worked for 4+ years as a cog in the changing Indian food landscape!Experienced professional with a demonstrated ~10 years career in the brand development, management consulting and food tech industry. Worked across several sectors such as Food, Consumer Goods, Automotive, and Consumer Healthcare. Skilled in Brand development, Market Research, Sales Strategy and Operations Planning. A Brand Manager with a PGDM focused on Marketing & Strategy from Indian Institute of Management, Kozhikode and Mechanical Engineering graduate from CET, Bhubaneswar.
Gastronomix
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Co-Founder, GrowthGastronomix May 2024 - PresentBengaluru, Karnataka, IndiaCreating customer-loved brands that offer delicious food, with unmatched convenience at affordable prices. We work towards being as close to our next customer as possible - on the streets! -
General Manager, Premium ChannelSwiggy Jun 2023 - Jan 2024Bengaluru, Karnataka, IndiaDriving growth and profitability for the fastest growing channel on Swiggy - Premium Accounts - Hospitality Chains, Fine Dining and everything Gourmet! -
Planning And Performance, National AccountsSwiggy Aug 2022 - Jun 2023Bengaluru, Karnataka, IndiaPlanning the growth trajectory and managing performance of some of the largest brands on Swiggy - National Accounts.- Planned and delivered faster than platform growth MoM for the portfolio in the last 2 quarters of FY'22-23- Brought up the profitability of the portfolio by 20% through optimization of monthly budget adding up to INR 10-15 Cr- Enabled movement of multiple brands towards positive unit economics through planning rigor- Spearheaded experiments towards gain in market share and average order value for the portfolio -
Senior Manager, Strategic BrandsSwiggy Dec 2019 - Aug 2022BengaluruWorking towards a vision of delivering the best culinary experiences through creation of consumer-loved brands.Brand Creation:- Deriving insights and identifying cuisine gaps on the platform- Finding the right partners to fill in the gaps- Collaborating with capable partners to bring their ideas to life through a tested framework of product-market fit- Managing the brand in the initial launch period to ensure that the created brand is geared for success with a profitable P&LLaunched 8 brands, and currently managing 6 brands on the platform, spanning ~500 outlets, with presence across >30 cities. Pipeline of at least 2 more brands.Achievements:Created two >1Cr monthly GMV brands on the platform, partnering with McDonald's India and NIC Natural Ice CreamsManaging the growth of Bangalore's largest premium North Indian brand on the platform. -
Senior Consultant, Sales StrategyDeloitte India Jun 2018 - Nov 2019BengaluruProject 1: Assisted the Indian subsidiary of an automotive major in the synergy assessment for a potential merger- Analyzed the after-sales operations of the two merging entities to identify opportunities for synergy- Handled Integration Management Office (IMO) duties for the projectProject 2: Assisted an automotive major in their dealer network expansion across tier 3 and tier 4 towns- Fine-tuned a new model of operation for the client's dealerships - smaller initial investment and faster recovery of investment- Handled the South and West region for on-boarding of new dealers on the network - included scouting, shortlisting, selection and documentation for all prospectsProject 3: Assisted a leading constructions chemicals player in an end-to-end sales acceleration exercise- Assessed the market landscape and potential to build a model for medium term sales planning- Designed sales burst initiative for the GT channel, pan-India - incentive structure, discounts and schemes structure, branding elements, cadence for activities etc.- Handled the pilot launch for the initiative in South Region- Managed the growth office - Created and monitored review mechanism across levels - HO, regional and branchProject 4: Assisted a market leading consumer electricals brand in a sales acceleration exercise- Designed sales burst initiative for the GT channel for fans and water heater categories for the client - pricing parity across channels, distributor and retailer scheme update, monitoring of sales and branding activities, branding update etc.- Initiated pilot launch for the initiative across 2 cities -
Consultant, Consumer GoodsDeloitte India May 2017 - Jun 2018Bengaluru Area, IndiaProject 1:Assisted a global leader in consumer health care and life sciences in developing its India market entry strategy- Assessed the Indian consumer health market for estimation of potential for client's portfolio; Shortlisted products and partners for Indian marketProject 2:Assisted an Indian snacks major in its growth journey- Developed a go-to-market strategy for fresh sweets in the retail channel- Implemented and monitored multiple sales improvements programs (channel and salesforce structure, margins, channel partner selection parameters etc.) -
Consultant, Consumer GoodsKpmg India Apr 2016 - May 2017Kolkata, West Bengal, IndiaProject 1: Assisted a leading biscuits manufacturer in East India in their channel and sales force enhancement initiative- Achieved a 32% YoY improvement in the focus region primary salesProject 2:Assisted a leading Indian traditional snacks manufacturer in streamlining its inventory management practices -
Elected Member, Students' CouncilIndian Institute Of Management, Kozhikode Dec 2014 - Apr 2016Kozhikode- Standardized the performance management system for 32 student bodies on campus- Drafted the policy document and initiated creation of an International Exchange Committee- Initiated processes to improve event planning, alumni relations and PR for student bodies- Effected increase in student activity budget, change of mess vendor and onboarded Subway on campus- Mediated issues between students, student bodies and administration as point of contact -
Area Sales ManagerHector Beverages Pvt Ltd Apr 2015 - May 2015MumbaiProject 1:Activating new recruits to improve the retail execution and coverage in the Mumbai region in Modern tradeProject 2:Identification and improvement of prime stores in the Mumbai region in Modern trade-Achieved increase in the number of stores covered in the region-Benchmarking of execution of Paper Boat against major companies in the beverages category-Supervised planning, recruitment and training for a team of 33 for the Modern Trade division-Supervised sampling drive at major Modern Trade stores in Mumbai -
Associate ManagerJindal Stainlees Steel (Jsl Stainless Ltd.) Jul 2012 - May 2014Jajpur Area, India- Technical Assistant to the Head of the Department(Operations), Coke Oven Plant- Planned and executed ramp-up of coke production: increase in output of 40% over 2 months- Supervised change management of 25-member department during the implementation of SAP- Successfully handled the re-commissioning of a 14TPH captive steam generation boiler unit- Monitored the Energy saving and safety practices at the plant for the Operation department- Handled the duty of Shift In-Charge(Operations) on the Coke Battery site of the Plant- Accomplished Go Live readiness at the department as Power User for SAP Project Manthan- Achieved savings of Rs. 5 lakh/month by monitoring of Coke Oven gas production and transfer- Selected for Fast Track appraisal among the 2012 batch of graduate trainees at Jajpur Unit -
InternHindustan Aeronautics Limited Jun 2011 - Jul 2011Sunabeda- Project on Precision Investment Casting of Stage-II Nozzle Guide vanes of the R-29B Engine- Proposed change in the fixture for controlling ceramic inclusion effect and core warpage- Evaluated feasibility of change in temperature for better metallurgical properties of casting
Vedprakash Jnaneswar Skills
Vedprakash Jnaneswar Education Details
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Business Administration And Management, General -
College Of Engineering And Technology, Bhubaneswar8.62/10 -
81.0%
Frequently Asked Questions about Vedprakash Jnaneswar
What company does Vedprakash Jnaneswar work for?
Vedprakash Jnaneswar works for Gastronomix
What is Vedprakash Jnaneswar's role at the current company?
Vedprakash Jnaneswar's current role is Co-Founder, Gastronomix | Growth & Brand Development | Food | FMCG | Ex- Swiggy | Ex-Deloitte.
What is Vedprakash Jnaneswar's email address?
Vedprakash Jnaneswar's email address is vj****@****ail.com
What schools did Vedprakash Jnaneswar attend?
Vedprakash Jnaneswar attended Indian Institute Of Management, Kozhikode, College Of Engineering And Technology, Bhubaneswar, Kendriya Vidyalaya.
What are some of Vedprakash Jnaneswar's interests?
Vedprakash Jnaneswar has interest in New Technologies In Automobile Sector, Education, Environment, Science And Technology, Sketching, Digital Photography, Animal Welfare.
What skills is Vedprakash Jnaneswar known for?
Vedprakash Jnaneswar has skills like Mechanical Engineering, Management Consulting, Market Research, Team Management, Engineering, Project Management, Business Strategy, Retail Marketing, Sales Force Development, Microsoft Office, Microsoft Excel, Management.
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