growth & analytics

Specializing on the intersection of marketing and engineering, including setting up marketing infrastructure, marketing automation, growth initiatives, etc.www.foxgrowth.com/servicesLearn more on how setting up your customer data platform can help you leverage your product without additional engineering work: https://medium.com/fox-growth/growth-marketing-leverage-4fa98121e65

Built ETL pipelines using Scala, Luigi, Spark, and Looker that contributed to research used for a marketing whitepapers.Managed and extended features for technical marketing infrastructure, including marketo, clearbit, and custom built solutions.

- Responsible for launching new web applications from scratch using AWS Elastic Beanstalk, Flask, Python and ReactJS.- Designed, prototyped and built web apps used to improve customer onboarding and activation rates. Used API integrations and built plug-ins with third parties (i.e. Shopify API and Wordpress PHP plugin) to remove customer friction points.- Implemented initial monitoring for web applications using LogEntries, Sentry, etc.- Set up i18n for new web applications.- Worked with internal teams to help set up scalable customer management for new products.- Incorporated instrumentation in multiple web app's to support business intelligence and marketing initiatives, including SegmentIO, AppCues, Marketo, etc.

- Responsible for development and maintenance of self-serve Facebook Ads product, primarily in Python and with Celery tasks.- Designed and created backend portion of real-time deliveries dashboard display from Facebook Ads API using Python, Celery, and AWS SNS/S3.- Constantly modified AdRoll object model to suit new business needs. Object model stored in PostgreSQL database, using SQLAlchemy ORM, and Alembic for schema migrations.- Created and modified UI testing with Selenium.- Built out internal integration with our Salesforce platform sourcing using multiple data sources, including PostgreSQL, HBase and presto via the Salesforce API.

• Maintained and upgraded Chrome browser extension used for diagnosing integration issues and displaying client information, primarily in JavaScript.• Replaced manual workflows with automated notification systems when ad creatives were disapproved using Python, PostgreSQL, and Google Ads API• Built static web pages for internal training purposes, using HTML/CSS/JavaScript.• Built automation tool with PhantomJS to help recycle security tokens.• Responsible for managing software bugs from proactive discovery to post-mortem analysis.• Lead and facilitated integration between customers and AdRoll public API’s.• Was the first person to hold this official title in the company, defined the role requirements and eventually helped build it out into an international team.

Conducted in-depth cohort analysis on activation rates and causes for churnCreated and managed mobile advertising campaignsOptimized web site UI for higher conversion ratesProject managed SEO and other digital marketing effortsRan queries for user database researchCreated testing framework used to collect data and drive product decisions

Rack N Ride is a shared bicycle ridership venture with the proposed core of the operations located in Arizona State University’s main campus in Tempe. Rack N Ride seeks to address the issues that have turned into a daily hassle for students, faculty, and anyone associated with the campus. Think Zip Car but with Bicycle networks for College Campuses.