We are a marketing and creative hub providing AAA services to anyone willing to connect and engage with Gen Z and gamers in Latin America. Working hard is not enough. Thinking hard is not enough. Playing hard is not enough. We play h4rder.

As CEO, I have led Fluxo to significant milestones, including:- Operational Excellence: Streamlined operations, reducing costs and improving profitability through efficiency initiatives.- Team Expansion: Grew the team from 20 to over 120 employees, focusing on recruiting top talent and implementing robust training programs.- Market Expansion: Successfully entered new domestic and international markets, diversifying revenue streams and increasing our customer base.- Innovation: Launched groundbreaking products and services, enhancing our competitive edge and market reception.- Strategic Partnerships: Established key industry partnerships, opening new growth opportunities and bolstering our brand reputation.- Brand Building: Strengthened our brand with targeted marketing campaigns, increasing visibility and engagement across digital platforms.

Setting the marketing & communication strategies for bayz, a leading web3 game publisher bringing the future of gaming to the Americas.

Setting the PR & communication standards for bayz.

Responsible for leading a multidisciplinary team and all communication processes that envolves Garena’s products, such as: Marketing, Public Relations, Branding, Loc & QA, Research, Community, Social Media, and Design.- Responsible for planning, implementing from scratch, and supervising the whole communications structure inside Garena Brazil.- Key stakeholder for all communication efforts for the local operation, which encompass not only Free Fire but all products developed and published by the company.- Responsible for implementing two strategical areas in Garena’s operation: o Consumer and Marketing Insights (Research + BI) - which provides services to all Americas and Europe. o Branding - recognized as the most successful local brand implementation among all Free Fire territories.- Setting all the PR standards and protocols as the first public relations employee for the company.- For two consecutive years, recognized as a ranking S+ employee at Garena Brazil, by reaching all KPIs stablished by the global operation.

Marketing, Public Relations, Business Development, Events, eSports, Community and Social Media guy for:• Cyberpunk 2077• The Witcher 3: Wild Hunt for Switch• The Witcher 3: Wild Hunt - Blood & Wine• The Witcher 3: GOTY Edition• GWENT: The Witcher Card Game and expansions: Crimson Curse and Novigrad• GWENT: The Witcher Card Game for Android and iOS• Thronebreaker: The Witcher TalesMy responsabilities in this role:- Management of PR representatives overseas (LatAm, Spain and Italy);- Setting the standards for PR objectives to CD PROJEKT RED in IberoAmerica and Italy;- Management of CDPR media relations across IberoAmerica + Italy territories, supporting both the company’s marketing, business and growth plans; - Key role in developing CDPR Public Relations plan focused on The Witcher, GWENT, Cyberpunk, eSports and local initiatives;- Define and execute CDPR's PR strategy, ensuring its consistency with the global strategy while supporting the expansion of its games and esports in the region;- Lead and organize events with third-party PR agency, including media tours, media events, and large scale events like the E3, gamescom and Brasil Game Show;- Develop, edit, and approve press related materials such as media alerts, press kits, interviews, and other essential routes of communication;- Identify and report on digital and social media trends, tactics, and technologies while developing strategic recommendations that inform PR programs;- Foster relationships with editorial publications, bloggers and other media outlets;- Crisis management to mitigate risks for local company’s image and reputation;

Marketing, Public Relations, Business Development, Events, eSports, Community and Social Media guy for:• Cyberpunk 2077• The Witcher 3: Wild Hunt• The Witcher 3: GOTY Edition• GWENT: The Witcher Card Game• Thronebreaker: The Witcher TalesMy responsabilities in this role:- Setting the standards for PR objectives to CD PROJEKT RED in Brazil and LatAm since beggining of the company's operation in Latin America;- Management of CDPR media relations across the territory, supporting both the company’s marketing, business and growth plans; - Key role in developing CDPR Public Relations plan focused on The Witcher, GWENT, Cyberpunk, eSports and local initiatives;- Define and execute CDPR's PR strategy, ensuring its consistency with the global strategy while supporting the expansion of its games and esports in the region;- Lead and organize events with third-party PR agency, including media tours, media events, and large scale events like the E3, gamescom and Brasil Game Show;- Develop, edit, and approve press related materials such as media alerts, press kits, interviews, and other essential routes of communication;- Identify and report on digital and social media trends, tactics, and technologies while developing strategic recommendations that inform PR programs;- Foster relationships with editorial publications, bloggers and other media outlets;- Crisis management to mitigate risks for local company’s image and reputation;Some achievements:- Over 8k (thousand) stories published, in 2 years, by the most relevant media outlets in Brazil such as Veja, OESP, FSP, Globo TV, Época, IstoÉ etc;- More than 6 international media travels (USA, Germany, Poland, Argentina and many others) coordinating a total of 10+ journalists in each travel;- E3, gamescom, PAX and GDC travels for PR development and networking;- Responsible for the development of PR activities in events such as BGS.

Current clients:TwitchEgg&BaconPrevious clients:Blast Pro SeriesNuuvemEPSONVaingloryBlack SquadMachado Alves AdvogadosEsports WeekBig Gods eSports Team

MKT, PR and Social Media for GOG digital platform in Brazil.

My responsabilities in this role:- Setting the standards for PR objectives to Riot Games and League of Legends in Brazil since beggining of the company's operation in the country;- Management of Riot Games media relations across the country, supporting both the company’s marketing, business and growth plans; - Key role in developing Riot Games Brazil Public Relations plan focused on League of Legends, eSports and local initiatives;- Define and execute Riot's PR strategy, ensuring its consistency with the global strategy while supporting the expansion of League of Legends and esports in the region;- Lead and organize events with third-party PR agency, including media tours, media events, and large scale events like the CBLoL Finals (eSports);- Develop, edit, and approve press related materials such as media alerts, press kits, interviews, and other essential routes of communication;- Identify and report on digital and social media trends, tactics, and technologies while developing strategic recommendations that inform PR programs;- Foster relationships with editorial publications, bloggers and other media outlets;- PR Agency (third-party) management ;- Crisis management to mitigate risks for local company’s image and reputation;- Media training for company’s managers and directors;- MKT and Hype planning for eSports and League of Legends products release;Some achievements:- Over 10k (thousand) stories published, in 3 years, by the most relevant media outlets in Brazil such as Veja, OESP, FSP, Globo TV, Época, IstoÉ etc;- More than 17 international media travels (USA, Turkey, South Korea, Germany, Chile, France and many others) coordinating a total of 10+ journalists in each travel;- E3, gamescom, PAX and GDC travels for PR development and networking;- Responsible for the development of PR activities in events such like CBLoL 2013, 2014 and 2015 (WTC Hall, Maracanãzinho and Allianz Parque Arena respectively).

- Management of Sony and Facebook media relations across the country, supporting both the companies' marketing and business objectives- Key role in developing Sony and Facebook Brazil Public Relations plan for Fiscal Year focused on Brand's goals- Coordination of key launches for the companies: Facebook IPO, PS Vita and many others- Crisis management to mitigate risks for local company’s image and reputation- Media training for company’s managers and directors

- Management of Microsoft social media channels, supporting both the company’s marketing and business objectives- Key role in developing Microsoft Brazil Digital Relations plan for Fiscal Year focused on Brand's goals- Coordination of key launches for the company: Windows 7, Kinect, Steve Ballmer visit to Brazil, Office 365 and Office 2010.- Crisis management to mitigate risks for local company’s image and reputation

- Management of Microsoft media relations across the country, supporting both the company’s marketing and business objectives- Key role in developing Microsoft Brazil Public Relations plan for Fiscal Year focused on Brand's goals- Coordination of key launches for the company: Windows 7, Kinect, Steve Ballmer visit to Brazil, Office 365 and Office 2010.- Crisis management to mitigate risks for local company’s image and reputation- Media training for company’s managers and directors