Vj Varada
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Vj Varada Email & Phone Number

Product Manager - Kids Cycling | Urban Mobility at Decathlon China 迪卡侬中国
Location: Singapore, Singapore, Singapore 13 work roles 3 schools
1 work email found @decathlon.com 1 phone found area 659 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Work email v****@decathlon.com
Direct phone (659) ***-****
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Role
Product Manager - Kids Cycling | Urban Mobility
Location
Singapore, Singapore, Singapore
Company size

Who is Vj Varada? Overview

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Quick answer

Vj Varada is listed as Product Manager - Kids Cycling | Urban Mobility at Decathlon China 迪卡侬中国, a company with 2370 employees, based in Singapore, Singapore, Singapore. AeroLeads shows a work email signal at decathlon.com, phone signal with area code 659, and a matched LinkedIn profile for Vj Varada.

Vj Varada previously worked as Regional Category Manager at Decathlon Singapore and Regional Supply Chain & Category Analyst at Decathlon Singapore. Vj Varada holds Bachelor Of Applied Science (B.A.Sc.), Sports And Exercise from Edith Cowan University.

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{first}.{last}@decathlon.com
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Profile bio

About Vj Varada

-Me-As an individual, I stand for qualities such as being grounded, passionate and dependable. For the past 18 years, I have been deeply rooted to the sporting industry through retail and training development. Cycling in particular has broadened my horizon as an individual looking for a cleaner solution against environmental impacts and as a mentor to new individuals immersing into the culture of sport-Career Experience- I've built my industry experience across 3 Phases - Exploration, Development and StrategyThe Exploration phase allowed me to acquire numerous skills in the early years of my industry exposure to understand processes, develop and strengthen interactions.The developmental phase challenged my abilities in roles dealing with functional management, retail operation evolution and merchandising. This allowed me to discover my passion for nurturing and banding together like minded individuals. I was thankful to have played a strategic role with Specialized Asia between 2018-2020 when I was handed the SEA-TW Category Manger role for Electric Bicycles (Turbo Division). It allowed me to put forth learnings across the numerous years to plan inspiring executions, invigorate brand partners, tackle forecasting and most importantly provide an authentic connection to new consumers which resulted in 2-2.5x growth in category revenue.-Highlights- 1. Working closely with the Singapore Cycling Federation to connect stakeholders and support the local cycling scene 2. Began my journey with Decathlon and inspiring the younger generation with the benefits of cycling and how it will enable the future of mobility 3. Close collaboration with 150 cycling brand partners and trained up to 800 people across various Southeast Asian countries, Taiwan and India.4. Attained Instructor status in Retül bike fitting supporting both independent dealers and bike fitters across SEA

Listed skills include Bicycle, Cycling, Sports, Athletics, and 11 others.

Current workplace

Vj Varada's current company

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Decathlon China 迪卡侬中国
Decathlon China 迪卡侬中国
Product Manager - Kids Cycling | Urban Mobility
Singapore
Employees
2370
AeroLeads page
13 roles

Vj Varada work experience

A career timeline built from the work history available for this profile.

Regional Category Manager

Current

Singapore

Taking a step back, we envisioned a new way of relooking the Wheels Sport ecosystem - splitting the role of Regional Category & Demand further to go deeper into its layers. My role would lead me down the path of Category Management in Performance cycling sports focus on the future direction of each - Create a 3Y Masterplan for each of the sport linked.

Jan 2022 - Present

Regional Supply Chain & Category Analyst

Singapore

This hybrid role took key structures from both Category Management and Demand Planning - it helped prepare me to understand Decathlon’s vision towards managing a sport universe in an ecosystemCategory Management- Monitor closely cycling trends in the region and chart the pathway of the sport direction- Seek to collate and gather regional needs from a.

Jan 2021 - Jan 2022

Category Development Lead For Turbo Business - Southeast Asia And Taiwan

Singapore

The bicycle industry has made tremendous leaps and bounds in technology and innovation. With the E-Bicycle trend rising rapidly and fuelling lifestyle changes in new, current and previous riders - my role was to strategize and implement the Turbo Business for Southeast Asia and TaiwanI currently oversee a multitude of processes that would position us ahead.

Jul 2018 - Aug 2020

Senior Retail Education Instructor - Southeast Asia And Taiwan

Specialized Asia Pacific

Singapore

Retül FitRetül is the most advanced technology and product solution for bicycle fitting and product matching for the everyday rider. - Created and delivered curriculum across the SEA region, taking into consideration different learning styles, languages and retail barriers.- Developed and built best practices for each shop post class to succeed and execute.

Apr 2012 - Aug 2020

Retail Education Manager - Asia

Singapore

Reporting to Global HQ, i was provided an opportunity to lead all Training Instructors across Asia, the goal was to strategize alignment in training methods and execution at retail. We were a team of 10 from Japan, Korea, SEA and China and successfully came together to create a workflow template as one Asia despite numerous language barriers and.

Jul 2017 - Jun 2019

Retail Excellence Lead - Southeast Asia

As an extension to my Training Instructor Role, i was tasked to lead a team of 3 in - Implementing Product segmentation and strategy- Executing various Go-To-Market campaigns- Creating Experience based templates

Jul 2016 - Jun 2018

Sales And Marketing Manager

Specialized Asia Pacific

An interim position to explore my ability on the business aspect of retail across the region. This included working with key distribution partners and respective IBRs in areas such as - Demand Planning- Product segmentation and strategy- Marketing- Service and warranty

Jul 2013 - Mar 2014

Retail Operations Manager

Cannasia

Sales/Marketing- Promote retail space through print, social and radio advertising - Maintain client database to effectively promote store campaigns, provide information on upcoming products and review monthly essentials to have- Train retail staff to keep abreast of the latest sports trends and gear reviews - Oversee daily shop operations and interactions.

Apr 2010 - Mar 2012

Event Coordinator

- Oversee planning and execution of Triathlon races across SEA region. Operational flow. Race format and structure. Evacuation and medical support- Partner and manage local stakeholder support. Field of Play opening and closure. Timing,. Beverage,. Accommodation,. Volunteer training. Post event activities - Support race day operations alongside Race.

Mar 2008 - Dec 2009

Triathlon Coach

- Analyse, provide feedback and correction of biomechanics in all sub-disciplines of triathlon - Plan and execute training programs for intermediate level athletes- Maintain a database to follow up on group/ individual progress, program structure and race results- Provide monthly write ups on training, gear and post race reviews

Jan 2008 - Dec 2009

Retail Sales Specialist

Tr Bikes

- Manage retail floor queries- Promote and provide bike fit services to current and new bike purchases- Acquire and apply mechanic skill for walk-in repairs and new bike builds - Create a process flow for post purchase follow up- Manage floor inventory and provide feedback for re-stock

May 2007 - Jan 2008

Retail Sales Specialist

The Bike Boutique

- Manage retail floor queries- Promote and provide bike fit services to current and new bike purchases- Acquire and apply mechanic skill for walk-in repairs and new bike builds - Create a process flow for post purchase follow up- Manage floor inventory and provide feedback for re-stock

Oct 2006 - Apr 2007
Team & coworkers

Colleagues at Decathlon China 迪卡侬中国

Other employees you can reach at decathlon.com.cn. View company contacts for 2370 employees →

3 education records

Vj Varada education

Gce O Level

North View Secondary

Activities and Societies: - Leo Club (President) - Prefectorial Board (Vice President) - Editorial Club

FAQ

Frequently asked questions about Vj Varada

Quick answers generated from the profile data available on this page.

What company does Vj Varada work for?

Vj Varada works for Decathlon China 迪卡侬中国.

What is Vj Varada's role at Decathlon China 迪卡侬中国?

Vj Varada is listed as Product Manager - Kids Cycling | Urban Mobility at Decathlon China 迪卡侬中国.

What is Vj Varada's email address?

AeroLeads has found 1 work email signal at @decathlon.com for Vj Varada at Decathlon China 迪卡侬中国.

What is Vj Varada's phone number?

AeroLeads has found 1 phone signal(s) with area code 659 for Vj Varada at Decathlon China 迪卡侬中国.

Where is Vj Varada based?

Vj Varada is based in Singapore, Singapore, Singapore while working with Decathlon China 迪卡侬中国.

What companies has Vj Varada worked for?

Vj Varada has worked for Decathlon China 迪卡侬中国, Decathlon Singapore, Specialized Asia Pacific, Cannasia, and Tribob.

Who are Vj Varada's colleagues at Decathlon China 迪卡侬中国?

Vj Varada's colleagues at Decathlon China 迪卡侬中国 include 陈雄顺, Lan Shao, 袁慧明, Oli Zhang, and Uta Xia.

How can I contact Vj Varada?

You can use AeroLeads to view verified contact signals for Vj Varada at Decathlon China 迪卡侬中国, including work email, phone, and LinkedIn data when available.

What schools did Vj Varada attend?

Vj Varada holds Bachelor Of Applied Science (B.A.Sc.), Sports And Exercise from Edith Cowan University.

What skills is Vj Varada known for?

Vj Varada is listed with skills including Bicycle, Cycling, Sports, Athletics, Personal Training, Triathlon, Strength Training, and Fitness Training.

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