Vickie Winn Email & Phone Number

Redford, Michigan, United States

• I lead a consultancy offering expert guidance and marketing and communication services including crises and issues management, relationship development and management, and event strategies for clients including a.
• Directed design and creation of client’s award-winning website.
• Conceptualized and implemented client’s first digital show spotlighting key health topics for children and parents.
• Wrote executive client’s first commencement speech which was met with thundering applause and additional speaking opportunities.

Detroit, Michigan, United States

• I built strategic communication plans to advance the health and wellbeing of residents. Collaborated with state, regional and local communication experts to deliver on messaging relating to the COVID-19 pandemic for.
• Effectively led marketing communications strategies at onset of global pandemic which helped mitigate the city's rising COVID-19 cases and resulted in other U.S. cities reaching out to learn from our success.
• Created and drafted video scripting for a successful digital health awareness campaign encouraging safe holiday gathering, leveraging the chief public health officer and all three major hospital system presidents.
• Leveraged subject matter experts including epidemiologist, chief medical officer and environmental services team, often translating technical topics into meaningful media stories.
• Successfully led PR efforts and related activities at the local, regional and national level.

• I oversaw the media relations strategy including crisis and issues management communication. Effectively led executive positioning strategies including editorials, blog posts, speech writing and talking points..
• Negotiated new vendor relationship and expanded public relations strategy outcomes.
• Negotiated discounted annual contract for organization’s first media monitoring service for benchmarking, showing an increase in media coverage year over year.
• Represented the organization at key events and conferences, including the annual regional policy conference attracting thousands, to facilitate strategic introductions and media opportunities.
• Executed effective event planning and management of organization's annual tri-county fundraiser which included FCA’s top executive, tri county executives and more than 300 guests.

• I strategized and implemented effective brand marketing and communication strategies for municipalities, nonprofit sector, entrepreneurs and the company’s largest retail client. Led on crisis and issues management.
• Provided outstanding client service management of a portfolio of nearly $500K annually.
• Led and achieved outstanding results for retail client’s Midwest expansion into Ohio, Illinois and Indiana.
• Part of the team that secured full press coverage and exceptional celebrity management during Motor City Comic Con, and for clients including Reality TV Show America’s Next Top Model Judge Nigel Barker and Love it or.
• Initiated and managed the agency's first staff volunteer program to strengthen team camaraderie and attract talent.

Greater Detroit Area

• I developed and executed effective public relations and marketing plans to increase physician referrals and consumer preference for the hospital and its pediatric specialties. Built and maintained trusted relationships.
• Initiated organization’s first resident media training to ensure a strong bench of media-trained staff.
• Part of the hospital's crisis communication team participating regularly in emergency preparedness training, quarterly tabletop exercises and situation reenactments with internal and regional partners.
• Successfully executed community outreach strategies including monthly webinars and live webcasts in collaboration with a local broadcast station.
• Coordinated and managed organization's participation in community outreach and in-patient celebrity and professional team visits.

Greater Detroit Area

I formulated talking points and speeches for executive leadership and scheduled monthly new hire orientations. I researched and co-prepared CEO's monthly staff presentations and served as editor of the organization's three newsletters managing the product from concept to design while supervising two freelance staff. I also managed the hospital's internal.

Bachelor Of Arts, Communication And Media Studies

Education record