Corporate Strategy
CurrentResponsible for developing annual corporate business strategies, operational plans and KPI targets in alignment with organisational goals and objectives while serving as an advisor on accelerating growth and excellenceAdvised senior management on commercial terms of a € 3bilion, 20-year Metro and Tram Service “Operations and Maintenance” contract Championed first-of-its kind customer segmentation leading to focused B2B sales approach with a pipeline of 90,000 employees across 200+ organizations Spearheaded a post-Covid Metro ridership ramp-up strategy by prioritizing localized, demographic based sales leading to a steady state of 400k daily trips by 2023Led In-station Retail strategy transition from purely 'ridership dependent' to 'generating ridership' aimed at 100% occupancy prior to the start of Football World CupAdvocated action plan for limited reach “first and last mile” feeders by involving private sector, with a potential to add another 15% to network coverageReduced recruitment lifecycle by 20% by restructuring workflow and management approval processesInfluenced c-suite decision to move toward commercialization of the Advertising revenue stream across transport assets by facilitating negotiations to decide on insourcing and outsourcing alternativesFormulated annual business plans, detailing operational plans and KPI targets across departments in line with firm's long-term StrategyEnabled firm to isolate and track strategic implementations’ successes, underperforming areas and key gaps by introducing a PowerBI-based performance management system encompassing raw extracted company data