Viacheslav Kalashnikov Email & Phone Number

Санкт-Петербург, Санкт-Петербург, Россия

● Founded and established a cutting-edge online school dedicated to preparing students for EGE exams.● Directs all marketing strategies, ensuring high enrollment numbers and student success rates.● Orchestrates all business operations, from staffing and curriculum development to finance and stakeholderrelations.● Successfully launched an online educational platform, attracting over 5,000 registered students within thefirst six months.● Formed alliances with 20+… Show more ● Founded and established a cutting-edge online school dedicated to preparing students for EGE exams.● Directs all marketing strategies, ensuring high enrollment numbers and student success rates.● Orchestrates all business operations, from staffing and curriculum development to finance and stakeholderrelations.● Successfully launched an online educational platform, attracting over 5,000 registered students within thefirst six months.● Formed alliances with 20+ educational entities for potential content collaboration and integration.● Implemented a multi-channel marketing strategy that yielded a 150% ROI, enhancing brand presence in keydemographics. Show less

Санкт-Петербург, Санкт-Петербург, Россия

Strategic Leadership: Developed and executed a marketing strategy, leading to a 40% increase in customer acquisition over 18 months.● Product Development: Played a key role in refining two product lines based on market feedback, which contributed to a 50% growth in sales over two years.● Customer Service Excellence: Established a foundational customer service team, achieving an 85% customer satisfaction rate and reducing churn rates by 25%.● International Expansion: Assisted in the… Show more Strategic Leadership: Developed and executed a marketing strategy, leading to a 40% increase in customer acquisition over 18 months.● Product Development: Played a key role in refining two product lines based on market feedback, which contributed to a 50% growth in sales over two years.● Customer Service Excellence: Established a foundational customer service team, achieving an 85% customer satisfaction rate and reducing churn rates by 25%.● International Expansion: Assisted in the early stages of planning for international market expansion, with focus on understanding and adapting to diverse cultural requirements.● Strategic Alliances: Collaborated with potential international distributors, aiming for efficient supply chain management in potential markets.● Team Leadership: Built a cohesive marketing and product development team of 20 individuals, promoting skill development and collaborative work culture.● Continuous Improvement: Adopted feedback mechanisms for product development, ensuring responsive adaptations to customer needs. Show less

Санкт-Петербург, Санкт-Петербург, Россия

● Directed the brand's positioning, ensuring alignment with core values and target audience needs.● Elevated brand awareness through the implementation of innovative digital and offline campaigns.● Coordinated with the sales and product teams, optimizing strategies for product launches and promotionalevents.● Contributed significantly to Dodo Pizza's market expansion and customer retention efforts.● Implemented branding initiatives that contributed to a 15% YOY sales… Show more ● Directed the brand's positioning, ensuring alignment with core values and target audience needs.● Elevated brand awareness through the implementation of innovative digital and offline campaigns.● Coordinated with the sales and product teams, optimizing strategies for product launches and promotionalevents.● Contributed significantly to Dodo Pizza's market expansion and customer retention efforts.● Implemented branding initiatives that contributed to a 15% YOY sales increase.● Designed a regional digital marketing campaign, driving a 30% rise in online orders over six months.● Collaborated closely with operations and supply chain teams, optimizing budget allocation and reducingmarketing overheads by 10%. Show less

Санкт-Петербург, Санкт-Петербург, Россия

● Website Optimization and SEO: Conducted comprehensive website audits for clients to pinpoint areas for improvement. Implemented on-page SEO techniques, optimizing meta tags, content, images, and schema markup. Increased clients' organic search traffic by an average of 25%.● Pay-Per-Click (PPC) Campaigns: Created, managed, and optimized PPC campaigns across platforms like Google Ads and Yandex.Direct. Regularly adjusted bidding strategies and targeted keywords to ensure optimal ROI. On… Show more ● Website Optimization and SEO: Conducted comprehensive website audits for clients to pinpoint areas for improvement. Implemented on-page SEO techniques, optimizing meta tags, content, images, and schema markup. Increased clients' organic search traffic by an average of 25%.● Pay-Per-Click (PPC) Campaigns: Created, managed, and optimized PPC campaigns across platforms like Google Ads and Yandex.Direct. Regularly adjusted bidding strategies and targeted keywords to ensure optimal ROI. On average, campaigns improved client ad click-through rates (CTR) by 15%.● Content Creation and Strategy: Developed content calendars tailored to the unique audience segments of each client. Produced blog posts, articles, and social media content that engaged users and boosted brand awareness. Assisted in content distribution strategies to reach a wider audience, using tools like Buffer and Hootsuite.● Email Marketing: Designed and executed email campaigns, segmenting client email lists to deliver personalized content. Utilized tools like MailChimp and SendinBlue for automation, A/B testing, and performance tracking, leading to a 20% increase in open rates for multiple clients.● Social Media Management: Managed clients’ social media profiles on platforms like Facebook, Instagram, and LinkedIn. Achieved, on average, a 30% growth in follower counts over six months for clients.● Market Research and Analytics: Conducted thorough market research using tools like Google Analytics, SEMrush, and Ahrefs. Provided clients with insights into their audience's behavior, preferences, and pain points, helping them to tailor their products and marketing strategies more effectively.● Conversion Rate Optimization (CRO): Implemented A/B tests on clients' websites to improve user experience and conversion rates. Tweaked website design, call-to-action buttons, and landing page content based on test results, leading to an average conversion rate improvement of 10% across client websites. Show less

Степень Магистра, Marketing

● Engaged in key projects with a focus on digital transformation in the marketing realm. ● Collaborated with industry experts and attended.

Степень Бакалавра, Marketing

● Graduated with honors and was an active member of the university's entrepreneurial and marketing clubs. ● Led a team in the national.