Vicki Kallhoff Email & Phone Number

Colorado Springs, Colorado, United States

Marketing Manager for EduKit, a School Family Media company that provides pre-packaged school supply kits - helping schools and families prepare for a successful year.

Colorado Springs, Colorado, United States

- Responsible for developing and executing Terra Verde's digital and print marketing strategy to create a unique and authentic customer experience that supports the Terra Verde team and drives sales. - Design visual experiences for the Website, emails and social sites. - Design, create and manage Terra Verde's e-commerce Website - developed from start to finish in less than 1 month during height of pandemic. - Lead and manage social strategy to grow brand awareness and drive new customers through multiple social channels, including Instagram, Facebook and YouTube. - Photographer, writer, editor, content developer and graphic designer. - Create content calendar and execute plans to drive business growth through digital and print media. - Ensure timeliness, quality and accuracy of marketing. - Prioritize and manage multiple projects simultaneously under tight deadlines, working independently and as a team. - Track budgets and process invoices in a timely manner.

Greater Minneapolis-St. Paul Area

• Key member of the management team selected to help drive culture alignment and build strategies towards executing on business objectives and overall company vision.• Developed and implemented multichannel marketing campaigns using persona-based messaging for both Director and C-level executives. - Activities included list management, script, email and collateral development, marketing communications through web, email, direct mail, social media, telemarketing, remarketing ads, sales training and ROI tracking using Microsoft Dynamics CRM, HubSpot and Google Analytics.• Drove year-over-year, double-digit revenue and pipeline growth by creating and executing strategic marketing plans across various geographies while staying within a defined budget.• Developed site structure, managed and drafted copy (search engine optimized) for 3x award-winning BtoB Web site. • Wrote and designed sales collateral (case studies, product overviews, etc.) and training tools to assist sales force in driving revenue for Cisco Collaboration and Contact Center solutions.• Conducted analysis of top customers and helped develop customer loyalty program to strengthen relationships and drive continued revenue.• Managed the development and production of video case studies, company, product and service overview videos; prepped spokespeople and secured final approvals.• Led key messaging and positioning sessions and created messages for the web, social media, newsletters and collateral.• Built industry analyst relations program; secured and facilitated partnership with Gartner.• Managed external communication towards Cisco, Customers, Prospects, Media and Analysts• Managed company and product rebranding initiatives. - Activities included coordination of stakeholder interviews to help identify brand challenge, executive buy-in and culture alignment on new strategy, design, deployment and training.

Greater Minneapolis-St. Paul Area

As Spanlink's communications manager, I oversee, develop and coordinate all of the companies marketing and PR initiatives. For example: • Developed and managed company brand standards; Developed templates and rolled out branding guidelines to all employees.• Secured and managed Cisco Partner Marketing Funds.• Managed and developed social media marketing strategy. • Secured speaking slots and booth space at industry tradeshows. Managed booth design and purchase.

Greater Minneapolis-St. Paul Area

• Secured speaking opportunities, including a keynote speaking slot for client.• Scheduled and coordinated more than 300 interviews between client spokespeople and media / analysts at client’s annual user group.• Continued tracking technology trends, interviewing subject matter experts and drafting articles on their behalf.• Became a “guru” of agency’s media tracking and measurement software. Helped developers strengthen the software and trained colleagues on how to best use it.• Managed client budgets and compiled monthly billing files.• Assisted in agency new business opportunities.

Greater Minneapolis-St. Paul Area

• Interviewed end-user customers and drafted case studies for clients.• Tracked for upcoming technology trends and interviewed subject matter experts for bylined articles. Topics included Lean, Six Sigma and VoIP.• Pursued editorial opportunities and secured media coverage for clients by pitching trade and business outlets. • Arranged and facilitated media and analyst interviews at industry tradeshow events and developed materials to prep client spokesperson. • Compiled weekly status reports and participated in client calls.

Greater Minneapolis-St. Paul Area

• Provided media and analyst relations support for companies working in enterprise software and technology manufacturing industries.• Tracked for media coverage and compiled daily reports and summaries for client.• Developed media lists and distributed news releases to targeted media and analysts.• Wrote news releases announcing clients’ awards, new customer wins and successful implementations.