Vasilia Karageorgos Email & Phone Number

New York, Ny, Us

New York, New York, United States

Select Clients• WHITE HOUSE BLACK MARKET – Created print that launched company’s 35th anniversary marketing ad campaign, $35M.• BERKSHIRE FASHIONS – Walmart’s Time & Tru, designed expanded collection of bespoke seasonal accessories. Evaluated new business opportunities to identify growth prospects of retail. Designed an elevated Rachel Zoe fashion accessories collection, refresh branding and update to packaging, $14M trajectory. • WILLIAMS-SONOMA – Established and executed product direction and merchandise strategy for both hard and soft home goods, resulting in 20% increase in sales within the first year. • ECO FASHION HOME – Delivered compelling organic home goods presentation to global airline company; 1.5 million SKUs, $35M trajectory.• MUSEUM FINE ART BOSTON & BROOKLYN MUSEUM – Evaluated new business opportunities and conducted market analysis to identify growth prospects of licensees. Directed product development of museum artwork. • TRANQUILA TEQUILA – Co-founded and created brand identity. Designed innovative packaging for consuming. • MILK + HONEY– Created women’s active/athleisure apparel and accessories line incorporating smart technology.

New York, New York

• Created #1 print, achieved highest level of sales and fastest sell-through in 3 years, resulting in approx. $25M.• Managed partnership with Gabrielle Union, expanding loyal customer base and developing athleisure apparel.

San Francisco, California, United States

• Monetized new assets by identifying emerging markets at retail & untapped product categories, added revenue.• Directed seasonal collections collaborating with cross functional teams as well as assortment opportunities.

San Francisco Bay Area, California, United States

• Launched and drove the Men’s and Women’s Loungewear Division of MAD Engine; created pitch that landed the Star Wars license amongst its competitors, resulting in $30M new revenue at Target.• First Men’s collection at retail earned highest sell through for company, #1 product on replenishment for the season.• Expanded product placement at Walmart via innovative novel packaging pallet program grossing $15M plus revenue.

San Francisco, California

Accounts: Coca-Cola, Budweiser, Guinness, Coors, Miller, M&M’s, Fanta, Sriracha, General Mills, Hershey’s and Nerds to name a few.• Successfully negotiated and secured licensing deals with Disney & Warner Bros. resulting in $56 million in additional revenue and brand visibility.• Achieved 20% Walmart sell-through of licensed loungewear first week (20-piece collection; 140K units sold).• Identified and capitalized new growth opportunity of Onesies & 3-D Slippers product categories, $26M.

Burbank, California

Managed portfolio of entertainment IP’s apparel, bags, shoes, and accessories category.Accounts: Nordstrom, Target, Macy’s, Kmart, Walmart, Sears, JC Penney, Urban Outfitters, Old Navy, Bloomingdales, Hot Topic• Managed licensing contracts and partnerships of 80+ licensees in all categories and demographics mass, mid-tier and specialty stores valued at $1 Billion.• Oversaw all product development, processes and quality control to maintain brand identity of licensed products. Harry Potter theme park, WB IP’s and global designers such as DVF, D&G, John Varvatos, and Shaquille O’Neil.