Vincent Keane, Mba-T, Pcm, Cdmp Email & Phone Number

Kenmore, Wa, Us

New York, New York, Us

Mukilteo, Wa, Us

As Vice President of Marketing, I led the strategic planning and execution of marketing campaigns, significantly boosting brand visibility and market share. I managed a team, coordinated with vendors, and strengthened partner relationships. To enhance content creation and cut costs, I set up an in-house photography and video studio. I oversaw tradeshow activities, including booth operations, customer events, and training sessions. Leveraging AI tools, I expedited the creation of training and event materials, resulting in cost savings. I generated detailed reports on deliverables, budgets, and ROI, and crafted targeted content for print, email, and social media. I implemented integrated QR code tracking to measure campaign ROI and established a cloud-based system to manage physical marketing assets.Below listed are some of my achievements within this role: • Secured association certification for two newly designed and created online training courses.• Highlighted new partnerships, service offerings, and staff updates through impactful press releases.• Enhanced email production capabilities by 300% through successful deployment of a new email send engine.• Improved training and SEO effectiveness by introducing a dynamic knowledge base, FAQ tools, and video catalog.• Boosted email list performance by 115% by developing and implementing targeted segmentation and content strategies.• Achieved a 35% increase in website traffic by leveraging a strategic mix of earned and paid media channels, including LinkedIn, Google Ads, and YouTube.

Bothell, Wa, Us

- Design undergraduate curriculum for technology systems management and business- Facilitate hands-on workshops with SQL, Tableau, Google Analytics, and other tools- Deliver live and online Zoom lectures to business, MIS, and computer science students- Compose assignments, in-class activities, cases, quizzes, exams, and projects- Assess knowledge and participation of students and address gaps- Instruct students on vendor selection and management techniques

New York, Ny, Us

As the Senior Director of Innovation & Market Presence, I spearheaded the creation of a centralized assessment tool using Google Data Studio, driving strategic innovation initiatives that expanded market share and strengthened brand positioning. Leading cross-functional teams, I leveraged emerging trends and technologies to enhance product offerings and market presence. I managed the entire innovation lifecycle, from ideation to implementation, ensuring alignment with business goals and customer needs. I established key performance indicators to evaluate success and collaborated with marketing and sales teams to execute effective go-to-market strategies.Below listed are some of my achievements within this role: • Attained next-generation knowledge management by crafting detailed feature requirements for AI/ML content services.• Achieved alignment and strategic direction for complex medical information products by formulating a comprehensive three-year roadmap.• Enhanced cross-functional team efficiency and project coordination through establishment of centralized work plans utilizing Trello, waterfall, and agile methodologies.• Ensured project success and alignment with business objectives by meticulously maintaining detailed records of project requirements, business objectives, and success KPIs.• Elevated staff training effectiveness by developing and delivering live and online training modules, including defining learning objectives, creating content, and designing assessments.

As a Medical Marketing & Communications Contractor, I supported market research for Gilead, GSK, and ViiV, managed AASLD’s content and HCV website operations, and coordinated advisory board meetings for bioMérieux. I developed clinician and patient information sheets for Abbott Structural Heart and directed CME/CE programming for the American College of Rheumatology. I analyzed campaign performance to provide actionable insights, collaborating with sales, product development, and clinical teams to create targeted messaging and promotional strategies.Below listed are some of my achievements within this role: • Secured successful presentations at medical congresses by designing impactful scientific posters for Abivax.• Achieved alignment of physician guidelines panels with established KPIs through effective communication of outcomes.• Supported business intelligence initiatives by administering Google Analytics for precise tracking and comprehensive reporting.• Enhanced email marketing effectiveness by managing lists, creating compelling content, conducting A/B testing, and analyzing results using advanced tools.

Washington, District Of Columbia, Us

- Integrated multiple in-house and SaaS systems to support productivity and marketing- Maintained Joomla web site to support meeting attendance and knowledge distribution- Drove external CRM and messaging tools for VIP audience participation and fundraising- Administered M365, G Suite Salesforce, MailChimp, LinkedIn, and Google Analytics- Extended web publishing platform with custom theme elements and CSS to support rebranding- Provided weekly staff training on platforms, workflow, data management, and reporting

Reston, Va, Us

As the Senior Vice President of Clinician Marketing, I led the creation and execution of strategic marketing plans that enhanced clinician engagement and brand visibility. I directed cross-functional teams to develop targeted campaigns, boosting market penetration and revenue growth. By analyzing market trends and competitor activities, I refined our marketing strategies for a competitive edge. I optimized digital marketing efforts, including email campaigns, social media, and content marketing, while managing budgets and resources to align with organizational goals and financial targets.Below listed are some of my achievements within this role: • Enhanced campaign effectiveness and brand visibility through successful execution of marketing operations and content strategies by leading a team of five.• Upheld industry best practices and safeguarded organizational integrity by ensuring compliance with legal, regulatory, HIPAA, and ethical marketing standards.• Increased industry presence and networking opportunities by overseeing company representation at 7-10 major medical conferences annually, including ASCO, EASL, ICAAC, IAS and others.• Facilitated data-driven decision-making and strategic planning by delivering over 100 reports each quarter to client leadership, showcasing engagement metrics and outcomes.

New York, Ny, Us

• Set a new industry standard by launching first pharmaceutical banner ads for World Wide Web (Biaxin), pioneering innovative digital advertising. • Improved patient care by designing and coding interactive features and content, leading to a more enhanced user experience and better accessibility. • Managed $32M contract for B2C traffic through effective search and content integration with AOL, demonstrating strategic expertise in driving digital engagement.

- Design and production of print and multimedia educational programs- Print and multimedia vendor management- Highly responsive to deadline and budget

Master Of Business Administration, Technology (Mba-T), Technology Management

Bachelor Of Arts, Journalism, English; Phi Eta Sigma