Vincent Keane, Mba-T, Pcm, Cdmp Email and Phone Number
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I am passionate about driving marketing success and have a proven track record of significantly boosting website traffic and doubling email list performance through strategic campaign planning and execution. With hands-on experience in deploying innovative email platforms and harnessing advanced AI tools, I've optimized content creation and cost-efficiency to deliver impactful results. My expertise extends to managing tradeshow presence, integrating QR code tracking for precise ROI measurement, and crafting comprehensive reports on budget and performance. I excel in building in-house studios for cost-effective content production, leading cross-functional teams, and cultivating strong relationships with external vendors and partners. My skills include leveraging Adobe Creative Cloud, Salesforce, and various email platforms to elevate marketing strategies. Additionally, I adeptly deploy cloud-based management systems and dynamic knowledge bases to enhance asset management and SEO performance. My background also encompasses producing and managing live and online training materials, writing compelling PR content, and orchestrating successful corporate events.Buzzwords & Core Competencies are:Adobe Creative Cloud, Agile Software Development, Analytics, Boost (C++ Libraries), Budgeting, Business Intelligence, Campaign Management, Collaboration, Communications, Content Creation, Critical Path Method (CPM) Scheduling, Decision Making, Digital Marketing, Email Marketing, Email Production, Event Planning, Forecasting, Google Ads, Google Analytics, Google Data, Ideation, Indicators, Innovation, Integration, JIRA, Key Performance Indicators (KPIs), Leadership, Leadership Development, Leverage, Management, Management Systems, Market Penetration, Market Research, Marketing Communications, Marketing Effectiveness, Marketing Operations, Marketing Strategies, Microsoft 365, Microsoft Excel, Microsoft SharePoint, MySQL, NetSuite, Operations, Performance Reporting, Photography, Planning, Power BI, Presentations, Project Coordination, Public Relations, Research, Sales, Salesforce.com, Search Engine Optimization, Smartsheet, Social Media, Strategic Marketing, Strategic Planning, Tableau (Business Intelligence Software), Team Leadership, Technology Integration, Trello, User Experience, Web Analytics, Website Management, WordPress, World Wide Web, Writing.
Woven Health Collective
View- Website:
- wovenhc.com
- Employees:
- 398
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Vice President MarketingWoven Health CollectiveKenmore, Wa, Us
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Senior Director, Marketing & CommunicationsClinicalmind Oct 2024 - PresentNew York, New York, Us -
Vice President, MarketingSymetrix Inc. Aug 2022 - Sep 2024Mukilteo, Wa, UsAs Vice President of Marketing, I led the strategic planning and execution of marketing campaigns, significantly boosting brand visibility and market share. I managed a team, coordinated with vendors, and strengthened partner relationships. To enhance content creation and cut costs, I set up an in-house photography and video studio. I oversaw tradeshow activities, including booth operations, customer events, and training sessions. Leveraging AI tools, I expedited the creation of training and event materials, resulting in cost savings. I generated detailed reports on deliverables, budgets, and ROI, and crafted targeted content for print, email, and social media. I implemented integrated QR code tracking to measure campaign ROI and established a cloud-based system to manage physical marketing assets.Below listed are some of my achievements within this role: • Secured association certification for two newly designed and created online training courses.• Highlighted new partnerships, service offerings, and staff updates through impactful press releases.• Enhanced email production capabilities by 300% through successful deployment of a new email send engine.• Improved training and SEO effectiveness by introducing a dynamic knowledge base, FAQ tools, and video catalog.• Boosted email list performance by 115% by developing and implementing targeted segmentation and content strategies.• Achieved a 35% increase in website traffic by leveraging a strategic mix of earned and paid media channels, including LinkedIn, Google Ads, and YouTube. -
Adjunct Professor - Business Mis And Technology LeadershipUniversity Of Washington Bothell Mar 2021 - Dec 2023Bothell, Wa, Us- Design undergraduate curriculum for technology systems management and business- Facilitate hands-on workshops with SQL, Tableau, Google Analytics, and other tools- Deliver live and online Zoom lectures to business, MIS, and computer science students- Compose assignments, in-class activities, cases, quizzes, exams, and projects- Assess knowledge and participation of students and address gaps- Instruct students on vendor selection and management techniques -
Senior Director, Innovation & Market PresenceEveryday Health Professional Mar 2021 - Mar 2022New York, Ny, UsAs the Senior Director of Innovation & Market Presence, I spearheaded the creation of a centralized assessment tool using Google Data Studio, driving strategic innovation initiatives that expanded market share and strengthened brand positioning. Leading cross-functional teams, I leveraged emerging trends and technologies to enhance product offerings and market presence. I managed the entire innovation lifecycle, from ideation to implementation, ensuring alignment with business goals and customer needs. I established key performance indicators to evaluate success and collaborated with marketing and sales teams to execute effective go-to-market strategies.Below listed are some of my achievements within this role: • Attained next-generation knowledge management by crafting detailed feature requirements for AI/ML content services.• Achieved alignment and strategic direction for complex medical information products by formulating a comprehensive three-year roadmap.• Enhanced cross-functional team efficiency and project coordination through establishment of centralized work plans utilizing Trello, waterfall, and agile methodologies.• Ensured project success and alignment with business objectives by meticulously maintaining detailed records of project requirements, business objectives, and success KPIs.• Elevated staff training effectiveness by developing and delivering live and online training modules, including defining learning objectives, creating content, and designing assessments. -
Medical Marketing & Communications ContractorGauge Medical Nov 2009 - Jun 2021As a Medical Marketing & Communications Contractor, I supported market research for Gilead, GSK, and ViiV, managed AASLD’s content and HCV website operations, and coordinated advisory board meetings for bioMérieux. I developed clinician and patient information sheets for Abbott Structural Heart and directed CME/CE programming for the American College of Rheumatology. I analyzed campaign performance to provide actionable insights, collaborating with sales, product development, and clinical teams to create targeted messaging and promotional strategies.Below listed are some of my achievements within this role: • Secured successful presentations at medical congresses by designing impactful scientific posters for Abivax.• Achieved alignment of physician guidelines panels with established KPIs through effective communication of outcomes.• Supported business intelligence initiatives by administering Google Analytics for precise tracking and comprehensive reporting.• Enhanced email marketing effectiveness by managing lists, creating compelling content, conducting A/B testing, and analyzing results using advanced tools.
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Marketing Technology ManagerThe Forum For Collaborative Research Sep 2017 - Dec 2020Washington, District Of Columbia, Us- Integrated multiple in-house and SaaS systems to support productivity and marketing- Maintained Joomla web site to support meeting attendance and knowledge distribution- Drove external CRM and messaging tools for VIP audience participation and fundraising- Administered M365, G Suite Salesforce, MailChimp, LinkedIn, and Google Analytics- Extended web publishing platform with custom theme elements and CSS to support rebranding- Provided weekly staff training on platforms, workflow, data management, and reporting -
Senior Vice President Of Clinician MarketingClinical Care Options Apr 2004 - Oct 2009Reston, Va, UsAs the Senior Vice President of Clinician Marketing, I led the creation and execution of strategic marketing plans that enhanced clinician engagement and brand visibility. I directed cross-functional teams to develop targeted campaigns, boosting market penetration and revenue growth. By analyzing market trends and competitor activities, I refined our marketing strategies for a competitive edge. I optimized digital marketing efforts, including email campaigns, social media, and content marketing, while managing budgets and resources to align with organizational goals and financial targets.Below listed are some of my achievements within this role: • Enhanced campaign effectiveness and brand visibility through successful execution of marketing operations and content strategies by leading a team of five.• Upheld industry best practices and safeguarded organizational integrity by ensuring compliance with legal, regulatory, HIPAA, and ethical marketing standards.• Increased industry presence and networking opportunities by overseeing company representation at 7-10 major medical conferences annually, including ASCO, EASL, ICAAC, IAS and others.• Facilitated data-driven decision-making and strategic planning by delivering over 100 reports each quarter to client leadership, showcasing engagement metrics and outcomes. -
Senior Director Of Marketing, Physicians, Nurses & PharmacistsMedscape Jun 1996 - Jun 2001New York, Ny, Us• Set a new industry standard by launching first pharmaceutical banner ads for World Wide Web (Biaxin), pioneering innovative digital advertising. • Improved patient care by designing and coding interactive features and content, leading to a more enhanced user experience and better accessibility. • Managed $32M contract for B2C traffic through effective search and content integration with AOL, demonstrating strategic expertise in driving digital engagement. -
Print And Digital Production AssociateScp Communications - Infections In Medicine / The Aids Reader / Infections In Surgery Jun 1994 - Jun 1996- Design and production of print and multimedia educational programs- Print and multimedia vendor management- Highly responsive to deadline and budget
Vincent Keane, Mba-T, Pcm, Cdmp Skills
Vincent Keane, Mba-T, Pcm, Cdmp Education Details
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University Of Washington BothellTechnology Management -
Lehigh UniversityEnglish; Phi Eta Sigma
Frequently Asked Questions about Vincent Keane, Mba-T, Pcm, Cdmp
What company does Vincent Keane, Mba-T, Pcm, Cdmp work for?
Vincent Keane, Mba-T, Pcm, Cdmp works for Woven Health Collective
What is Vincent Keane, Mba-T, Pcm, Cdmp's role at the current company?
Vincent Keane, Mba-T, Pcm, Cdmp's current role is Vice President Marketing.
What is Vincent Keane, Mba-T, Pcm, Cdmp's email address?
Vincent Keane, Mba-T, Pcm, Cdmp's email address is vk****@****are.org
What is Vincent Keane, Mba-T, Pcm, Cdmp's direct phone number?
Vincent Keane, Mba-T, Pcm, Cdmp's direct phone number is +197038*****
What schools did Vincent Keane, Mba-T, Pcm, Cdmp attend?
Vincent Keane, Mba-T, Pcm, Cdmp attended University Of Washington Bothell, Lehigh University.
What skills is Vincent Keane, Mba-T, Pcm, Cdmp known for?
Vincent Keane, Mba-T, Pcm, Cdmp has skills like Leadership, Team Building, Strategic Partnerships, Sharepoint, Digital Product Development, Online Marketing, Digital Strategy, Computer Hardware, Cybersecurity, Graphic Design, Microsoft Powerpoint, Start Ups.
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