Neol is a Community-powered platform for audacious creative minds to do the best work of their lives.Neol’s platform empowers creative leaders with the technology, people, and processes they need to deliver impactful projects from anywhere at scale.

In my happy place - growing a team, growing a product, challenged every day, learning a lot surrounded by clever people- in a fast paced, high growth successful start-up. Directing the design and the product teams and trying to hit some high harmonies!

To provide for the advancement of public education by the provision of the WimbledonWindmill Museum comprising the existing collection of exhibits and other items displayedtherein and within its curtilage together with any additional exhibits and other items whichmay from time to time be acquired by the CIO, and to preserve the same as a collection; andTo form, establish and support and to aid in the formation, establishment and support of anyother charitable companies, institutions, associations, trusts or societies formed for objectssimilar to those objects set out above.

A mixture of paid and pro bono work supporting start-ups and small businesses build their online base and fine tuning their SEO. Contracts vary from an ESG SaaS start-up, a mental health site for Stanford Medical through to doing pro bono work for my local Wimbledon Museum.

Modern Human is an award winning, multidisciplinary design practice and innovation consultancy, We design products, services and environments that enrich modern life.Product Strategy, Service Design and UX Consultancy. (Maternity cover). Owning the Service Design Team and related projects. Client management, Project management, Pitching and tap dancing as required. Project examples include:• Web Vision & Strategy – does the web still have a place? – for a major grocery chain• Differentiators for a Learning Management System (Edutech) to remain the leader in a disrupted marketplace

Conceptualising the initial prototype and ideas for a new SaaS. Successful supported the founder raise his initial funding. Fun being hands on again.

Helping the team align their digital presence with the recent upsurge in digital orders. Created their google presence, tuned the site for SEO, Analytics and all round WP dogsbody.

Defining and creating experiences for responsive web, mobile apps and in-store during a time of digital transformation. Working across M&S – the retail site, M&S Bank, M&S Corp and stores. Team of UX Architects, Service designers, Visual (UI) Designers, User Researchers & CMOptimisation Analysts.Proudest achievements:Design and experience for digital retail across web, mobile apps and store devices. Shout out projects included the creation and design of the Instore App for food shopping, the redesign of the Loyalty scheme (SPARKS); a full omnichannel vision for the furniture department including AR configurator and the redesign of the Christmas Food to Order within challenging technical parameters.Initial redesign for Furniture showed 16% increase in conversion (equivalent of ca. £2.5m-£3m of incremental sales pa at 19/20 run rate)In the first 8 weeks SPARKS enhancements increased conversion, 1m downloads, 6m uniques & 8% increase to NPSCFTO updates in 2020 tracked weekly showing between 300% - 450% increases vs 2019

Creative strategy, guidelines and strong design capabilities to deliver high quality design and usability execution across web, mobile apps and store devices. Definitive, trackable increase in sales with each new feature, including.... - Redesign of entire selling journey HP, DLP, PLP, PDP & Checkout plus Taxonomy & hierarchy to get customers to products faster - Finance integrated across selling journey- Home page improvements that increased scroll & dwell time & conversions

Responsible for delivering the entirely brand new user experience for BT Wealth investors and financial advisers. Ground up, new product development with an iterative take-to-market over 5 years - a new suite of products, packaging & marketing, A challenging business transformation project; re-platforming, redesigning and re-branding multiple products to one cohesive experience across all digital channels. Ensuring a visual style and interaction techniques for Desktop, Tablet and mobile app - that can facilitate co-branding and white labelling whilst remaining relevant for the future. Defining and facilitating all of the UX processes, working methods, pattern libraries to ensure we can work as a large team, across multiple streams. Advocating agile techniques to make sure we delivered an experience with longevity, re-usability and scalability. Team comprises Interaction designers, Visual designers, Frontend dev, Copy and research to support full UCD direction across > 17 streams.Industry tags: Wealth; Financial, B2B, B2B2C, B2C, Portfolio Management; Trading; Roboadvice; Positions management; Cash; Insurance; Pensions, Super; Corporate actions; Market data

Responsible for shifting the current experience to meet the brand personality and new strategic initiatives across all platforms/channels.Leadership & growth of a team of IA, GDs & CopyStrengthening the UX processes - particularly to work with the recently implemented Agile processes

Heading up the UK Experience Design team, specialising in Microsoft digital products and channels. Projects range from large internal .NET systems to mobile and Surface apps. Working with blue chip multinational companies to deliver the best experience for their chosen Microsoft solution. Growth of XD – promotion, integration and champion XD across all service lines.Team leadership – team growth, pushing their capabilities and met growing market needs with the right skills, capabilities & processes.Biz Dev – worked across the global teams - pitching, proposals, educating, advocating XD.Projects – creative direction and vision setting.

An amazing company of personalities, talents and innovation. I worked side by side with my clients to define and deliver long term e-commerce solutions within the Mobile and Travel industriesDelivery of innovative digital experiences, leading multi-discipline teamsComplete digital solutions – encompassing - Appropriate social media techniques whilst retaining brand integrity - Optimisation of funnel conversions through persuasive design and effective, but subtle, cross/up sell- Design to enable search engine efficiencies for organic growth- Iterative testing and feedback including A/B, multivariate, usability, ethnographic to continually validate and enhance the approach

Definitely some of the most dedicated and talented people in the UCD world – these guys used to do work for me at LexisNexis. I liked them so much I joined the company!Strategic development of Flow for organic growth- Introduced new services and capabilities – furthering the range of customer insight techniques for ecommerce gains- Grew the client base both through existing customers and prospects - Leadership that assisted a small company grow, reducing attrition and improving morale.

Whilst at LexisNexis - worried that I was becoming too hands-off, I kept in with design as an advisor and the (sporadic) IA to a start-up http://www.wemeus.com WeMeUs, Inc. is committed to helping our users build, maintain, strengthen and expand the relationships they need to reach their personal, social and professional goals. Our team is passionate about the power of relationships and the importance of keeping your relationships strong. WeMeUs is all about making the process of organizing, managing and staying in touch with those relationships easier, faster and more effective, so that you can build better relationships across your life. We believe better relationships = a better life, and we’re committed to helping you get there.

A new string to my bow –adding in remote user testing tools – something I was sceptical about, but now a huge advocate as part of the insight toolkit.Responsible for the East Coast market, defining evaluation programmes to fine tune e-commerce initiatives based on customer insight and market research- Evaluation of digital channels (primarily web and mobile) using bespoke remote testing tool - WebEffective- Actionable ecommerce direction based on the analysed market research and customer insight data – from user needs, A/B testing, prototype evaluations, surveys etc.- Developed the marketing collateral for the consultancy offering.

Responsible for delivering some of the most complex information products in the world - challenged to provide clear, usable interfaces based on powerful logarithms to search, connect and analyse content.- Globalisation and localisation of the 2 legacy, flagship products into one product, across all international business units, including new acquisitions- Stakeholder management across multiple business departments and product development teams to provide data rich customer facing products.- 120+ projects through the department per year for a suite of products- Leadership of the multi-disciplinary, virtual team of Multimedia, Human Factors, Technical authors, Web Developers & Visual designers (40+ FTE)

Based in Hong Kong and ManilaOverall UI manager for all online capabilities for one of the worlds most successful B2B siteswww.globalsources.com

Based in Hong KongIon Global, Strategic e-business integration consultancyFormalised the UX practice for the company – providing toolkits, processes and presentations to advocate UCD for all regional officesHands on involvement with all UX projects, including:www.skywards.com | www.cathaypacific.com | www.zuji.com | www.hsbc.com

Based in Sydney, Australiawww.amp.com.au | www.sydneyfestival.org.au (2001) | www.xeroxsupplies.com.au

Based in Singapore & Sydney, Australia

Usablity Testing Management Consutlancy