Victoria Krasnakevich Email and Phone Number

Highly accomplished Art Director/Designer skilled in Digital, Print, and Broadcast. Recognized for impactful advertising, branding, and event marketing. Adept at brand strategy, style guides, and photo shoots. Thrives in fast-paced environments without compromising quality. Passionate about continuous growth and innovation. Ready to elevate your team’s creative vision.Clients Include: Citizens Bank, TJX companies, Staples, K&J Agency, Hasbro, The Council of Fashion Designers of America, The Women’s Lunch Place, Iron Mountain, Amp Agency, The New York Times, Lugz shoes, Godiva, Mcgraw-Hill, Casio, Suncom Cellular, Bacardi, Food Network, Nintendo, Polaroid, Allstate, Crayola, Kellog’s, Hallmark, Famous Amos cookies, Paramount Pictures/The Fighter & 20th Century Fox/Bridewars.

Digital Art director for the Digital & Ecommerce Department of Talbots / Creative lead for the development, design and implementation of all interactive elements/Conceptualize and design cross-platform assets including (but not limited to) landing pages, social campaigns, takeovers, experiential marketing, original content branding/ Supervising retouching and photo editing / Art direction of photo shoots/ Working closely with marketing & merchandising departments on brand strategy, targeting and messaging/ Concepting & Implementing Testing of digital assets/ Updating and expanding website and email front and backend/ Designing within UX standards/ Developing & Designing Social Media & UGC / Create layouts applying design principles such as color, typography, organizing elements and usability/ Working in a extremly fast-paced environment - completing all projects without compromising quality

Directed and designed interactive & marketing initiatives for The Tog Shop, Monterey Bay ClothingCompany, Appleseed’s and Linen Source brands / Creative lead for the development, redesignand implementation of all interactive elements for newly Monterey Bay brand / Workingclosely with marketing & merchandising departments on brand strategy, targeting and messaging /Management of social media architecture / Design and development of brands blogs / Design & management of style guides and brand standards / Creating advertising, retail merchandising, press materials, signing, promotional pieces & event marketing projects for all brands / Working in a fast-paced environment - completing all projects without compromising quality / Supervising retouching and photo editing / Art direction and casting of photo shoots

Creative lead in an award winning marketing department that supports an $87 billion dollar industry-leading fully integrated pharmacy health care company / Responsibilities include; the development of 4 major advertising campaigns that totaled 4 television spots, brand videos and extensive print advertising in support of a $15 billion front store business / Developed and implemented the redesign of Extracare - the largest retail loyalty program in the world /Designed style guides and brand guidelines / Concepted & designed in-store signing for 8000 stores in 6 departments including; pharmacy, extracare, beauty, minute clinic, home health, and overall brand / Developed a range of both online and print projects including e-mail campaigns, advertorial, online advertising campaigns, brand videos, print collateral, and sales pieces / Assisted in the development of CVS/pharmacy Exceptional & Pilot store re-design program - rolling out summer 2009 / Driving ongoing creative innovation within the team - leading change and improvements to messaging & creative that in turn drove higher customer response / Worked in a fast-paced environment - completing all projects without compromising quality / Brand strategy and business planning / External agency management & selection / Organizational effectiveness implementation, assisting with departmental restructuring and resource allocation / Established relationships & defined strategy with business partners, outside agencies and vendors / Management of ateam of designers & production artists / Globally scouted trends to support the differentiation and enhancement of product and marketing initiatives / Served on leadership committees that influenced innovation, strategy, and process

Directed and designed marketing initiatives for T.J. Maxx and Marshalls stores - The twolargest off-price retailers of apparel and home fashions in the U.S. / Responsibilities included; creatingadvertising, retail merchandising, press materials, signing, promotional pieces & event marketingprojects / Art direction and casting of photo shoots / Supervising retouching and photoediting /Developing seasonal & promotional in-store signing for 1500 + stores nationally / Workingin a fast-paced environment and completing all projects without compromising qualityart director/designer, The Giorgio Armani Group, New York, NY (2006-2007)Designed marketing initiatives for A/X Armani Exchange and Mulberry stores / Developmentof seasonal advertising campaigns, web initiatives, extensive print advertising, billboard, publicityevents, in-store signing and updating the retail web components / Management of junior designersand production artists / Managing high volume in a demanding environment while completing allprojects in a timely manner

Designed and directed advertising campaigns for two divisions - Gradient Group and GreyHealthcare / Developed initial packaging and all advertising initiatives for FusionBeauty’sLipFusion brand - which became the top selling product of 2006 for Sephora’s / Additionalclients: Clean Fragrance, Desert Beauty, Desert Treats & Scentology, Punta Cana Resort& Club, Eli Lilly, W Hotel, Candies/Iconex Brand Group, Steve & Barry’s, U.S. Cellular,Progressive Insurance / Designed style guides and brand guidelines / Art directed & castphoto shoots / Pitched new business / Supervising retouching and photo editing / Managed juniordesigners, writers & interns / Recruited creative freelance talent / Worked under tight deadlines

Responsibilities: the development of over 20+ advertising campaigns / Won two new businesscampaigns totalling 1.65 million dollars in revenue / Clients included: Lugz shoes, Godiva,Mcgraw-Hill, Casio, Suncom Cellular, Bacardi, Food Network.

Development and designed advertising campaigns that included television spots, brand videos, print,ROP, billboard, guerilla - ambient media, signing, and in-store display / Clients: BMW, Benson &Hedges, E-sixt Car Rental, Smart Car, and Tui Travel.