With 15+ years of marketing communications expertise, Valerie Krystek is a bilingual communications strategist that delivers results from global brands to startups. Her ability to spot trends and build social media campaigns not only increases her client’s profit margins, but elevates their reputations among competitors and consumers. Valerie recently launched a collective, where she partners with artists, web developers and mobile app programmers to build communities and consumer experiences through social media and special events. She was also Droga5's first Communications Director. Her core responsibility was to make the agency even more famous. She did so by generating the best possible exposure for the agency and its award-winning work. Storytelling is key. Everyone likes to hear a good story, but understanding the way the media and popular culture works was inherent to Droga5's success. Prior to Droga5, Valerie managed and developed corporate communications strategies for R/GA, the agency for the connected age. In this role, she secured top-tier media placements for the agency's global offices and partnered with world-class brands like Nike, Converse, Barnes & Noble, HBO, American Eagle, Verizon, L’Oréal Paris and Walmart to promote their work. She also launched the agency's social media properties and today more than 46,000+ people follow R/GA's Facebook page. Valerie raised the profile of the agency through the development of a global thought leadership program, resulting in more than 100 speaking opportunities in less than two years. R/GA is one of the most awarded agencies in the world.Specialties: Social Media Programs & Strategies; Corporate and Employee Communications; Corporate Media Training and Crisis Communications; Event Planning; Product Placements; European & Latin American Media Relations; New Product Launches; Cause Marketing and Community Relations; Social Responsibility and Green Initiatives