Extracted and manipulated data from relational databases using SQL queries to support analytical tasks and performed data validation / cleansing procedures. Proficient in analyzing large datasets to extract meaningful insights and trends by data visualization using PowerBI. Proficient in Power BI, utilizing data visualization techniques to translate complex datasets into clear, actionable insights for informed decision-making to both technical and non-technical stakeholders. Ability to identify and resolve data quality issues during the analysis process. Orchestrated end-to-end ETL processes, ensuring seamless extraction, transformation, and loading of data from diverse sources to SQL Server. Collaborated in the design and implementation of a robust data warehouse architecture using SQL Server. Knowledge of data warehousing principles and best practices. Developed and maintained data models to understand and support reporting requirements, ensuring efficient data retrieval and analysis. Created comprehensive documentation for data models, including entity-relationship diagrams, to facilitate better understanding and knowledge sharing. Implemented version control for database schemas, coordinated with the change management team to assess the impact of database schema changes on existing reports and applications. Utilized Excel functions and formulas to perform data cleaning, validation and transformation enhancing the accuracy of reporting needs.

Spearheaded the onboarding process of new hires, training them to understand the company policies resulting in seamless integration with the organizational culture. Conducted assessments and provided constructive feedback to understand the knowledge and proficiency in the policy, contributing to their professional development. Acted as an SME, offering guidance and support to fellow associates in navigating and understanding the policy to improve productivity and successfully achieving the KPI targets as a team. Proactively contributed to policy improvement by filing tickets, suggesting improvements and modifications to improve the effectiveness. Consistently exceeded expectations by surpassing the KPIs, showcasing a strong commitment to achieve and surpass the performance targets.

Actively supported digital marketing initiatives during internship, with a focus on Search Engine Optimization (SEO) strategies to enhance online visibility and drive organic traffic.Contributed to the execution of Social Media Marketing campaigns, creating engaging content and managing platforms to foster brand awareness and audience engagement.Conducted Social Media Analysis, leveraging analytics tools to evaluate campaign performance, identify trends, and provide actionable insights for optimization.Collaborated with cross-functional teams to develop and implement digital marketing strategies aligned with business goals and objectives.Gained hands-on experience in creating and curating content for various digital channels, ensuring consistent brand messaging and alignment with marketing objectives.