• Led the marketing function for LightLink's public raise of $5.28M from 3,581 users on Fjord Foundry and listing on Bybit, KuCoin, Gate.io.• Onboarded and activated 150+ KOLs, who brought in $750,000 in seed funding, 33.5M in reach, and over 6M earned impressions across X, YouTube, and other social media.• Bootstrapped LightLink's first hackathons, attracting 100+ submissions, and brought API3, Granary, Pyth Network, and others into the ecosystem.***LightLink is an Ethereum Layer 2 blockchain that lets dApps and enterprises offer users instant, gasless transactions.LightLink's novel Enterprise Mode enables businesses to operate gas-free, allowing users on their platforms to engage in a secure, user-friendly blockchain network without transaction fees, barriers to entry, or the need for any tokens.As the first L2 to leverage Optimium architecture with a proprietary stack, LightLink aims to support 10,000+ TPS at under $0.01, without gas spikes.LightLink already powers over 30 partnerships, including Animoca Brands, and is being integrated in Translucia, a US$300 million venture by T&B Media Global.

Advising a new L2 digital identity unicorn on growth.I've onboarded and activated 100+ KOLs, who brought in over $1M in funding (seed + node sale), 23M in reach, and over 2.5M earned impressions across platforms like X, YouTube, and other social media. I'm also advising the team on marketing and content strategies.***Humanity Protocol is launching a zkEVM L2 to power the world’s largest open identity graph. It will provide developers with unique human authentication mechanisms and give users complete ownership over their data and identity. Humanity Protocol utilizes cutting-edge palm recognition technology for its Proof of Humanity sybil-resistance mechanism.

• Built and led an 8-person marketing team for Everstake, the biggest decentralized staking provider, trusted by 735,000+ users across 70+ blockchains. Despite a bear market environment, we increased marketing metrics across all channels and held market dominance based on the number of delegators.• Grew our staking partnerships from 3 to 7, while also forging relationships with an additional 7 partners, and launched co-marketing campaigns with leading L1 blockchains including Solana, Cosmos, Sui, and Aptos.• Prepared and executed GTM strategies for the launch of side startups, including a decentralized RPC gateway (extrnode.com), which achieved over 1 billion Solana RPC requests within six months.• Hosted offline events in Europe and the US, attended by industry leaders like Solana, CoinDesk, Exodus, Tencent, Lido, Galaxy Digital, Kraken, and conducted 30+ community calls engaging 20,000 listeners.• Boosted our media presence, increasing mentions in top-tier global media outlets from 22 to 865+, including the Associated Press, Mashable, Washington Post, CoinDesk, and The Block. • Enhanced our social media footprint, with a 69% increase in impressions and a 91% rise in engagements.• Crafted a user persona and positioning using quantitative (MaxDiff & competitive analysis) and qualitative (JBTD interviews) research, leading to a website relaunch tailored to our target audience.

• Hired and led a team of 5 people, with whom we built a community of 6,000 blockchain developers and Tezos enthusiasts in Eastern Europe.• Organized the biggest blockchain hackathons in the region (1,000 blockchain devs). The winners created one of the most popular DeFi products on Tezos, including a crypto wallet, DEX, and lending platform.• Developed and delivered Web3 educational content through 3 online courses, dozens of workshops, and hundreds of exclusive articles, reaching over 325,000 views in two years.

• Came up with positioning, messaging, and go-to-market strategies for lending and on-ramp and off-ramp products that generated millions of dollars in AUM and GTV. Managed their launch and created marketing collateral like product pages.• Launched affiliate and influencer marketing - our primary user acquisition channels that brought $10M+ in AUM.• Built a PR strategy and secured first mentions in the media, including Cointelegraph, Hackernoon, and BENZINGA.

• Recognized the core value of our content for readers and customers, and designed targeted go-to-market campaigns. This strategy achieved a 30% growth in sales revenue within six months.• Established strategic partnerships with major companies in the blockchain industry, such as Solana, Cosmos, NEAR Protocol, Tezos, FTX, and CoinMarketCap.• Managed an integrated BD and content team of 6 people, balancing sales targets with the need for compelling, product-centric content. Developed a BD training program that emphasized product understanding and value proposition, and streamlined sales processes from qualification and outbound prospecting to presenting.

• Led a design and development team of 5 people in the relaunch of a media platform with 1M MAU, resulting in a 58% increase in the average number of pages per session, a 12% increase in average session duration, and a 37% decrease in bounce rate within 6 months.• Hired and led an editorial team of 5 for the international version of our media. Formulated the positioning, set the editorial policy, and devised the go-to-market (GTM) strategy. As a result, we produced 280 features that attracted 110,000+ readers in 6 months.• Introduced new ad formats and strategies, resulting in a 2.5x growth in views and 4x increase in click-through rates over 2 years. Hired and led a team of 3 that produced 150 content pieces, which under my oversight, garnered 500,000 views for 100 customers.• Contributed to the Product/Market Fit for hub.forklog.com using customer segmentation and interviews.• Launched consulting services for blockchain clients like Waves, Qtum, and iExec.

• Packaged native advertising and PR services and launched cross-selling and outbound prospecting strategies, resulting in a 200% increase in sales revenue within 12 months.• Built relationships with top-tier financial and crypto media outlets and published hundreds of editorials and sponsored pieces for our clients.• Acquired 80% of new clients, managed multiple successful projects, and established key partnerships with marketing agencies.

• Prepared the first report on global regulation of blockchain businesses to be published in Russian (101 pages).• Conducted market research on various crypto topics.

Hired a remote team and launched an international media outlet about law and technology. In 12 months, we wrote 99 articles, viewed over 200,000 times. 5% of readers subscribed to our newsletter and followed us on social media.

Became one of the first remote associates, helped build a blockchain legal practice, and acquired the most profitable clients.