Digital Marketing Specialist
CurrentAt SpiritMap, I initially joined as a member helping @Mircea Vadan and later became a partner, contributing to the development of an online platform for mental health and wellbeing events, similar to Eventbrite. Our platform catered to various interests such as yoga, personal development, breathwork, workshops, and retreats, enabling event organizers to upload their events and attendees to discover events based on their preferences.Platform Creation and Maintenance: Developed the WordPress website and integrated necessary plugins to create an event calendar and functionalities for uploading and filtering events. Ensured the platform's smooth operation and user-friendliness.SEO Strategy: Spearheaded the SEO strategy, successfully achieving over 5 pages on the first page of Google search results. Increased the website's organic traffic to approximately 3,000-4,000 unique monthly visitors.Graphic Design and Branding: Led the visual identity of the project, creating Instagram carousels, ads, web design, UI/UX, and print materials. Ensured consistent and appealing branding across all platforms.E-Mail Marketing: Managed the bi-weekly newsletter and overall e-mail communication strategy, enhancing engagement and retention within the community.Community Building: Helped build a community of 150 paying members who participated in monthly challenges and events organized by SpiritMap, fostering a supportive and interactive environment.